Official teaser for the Hasselblad X2DII and 35-100mm announcement

On August 26 at 2pm Berlin time Hasselblad will announce the new X2DII and 35-100mm lens. Full specs here:

Hasselblad X2D II 100C Specifications:

100MP BSI CMOS medium format sensor
16-bit colour depth, 15.3 stops dynamic range
Hasselblad Natural Colour Solution with HDR
AF-C continuous autofocus, 425 PDAF zones
5-axis, 10-stop in-body image stabilisation
ISO 50 native sensitivity
1TB internal SSD storage + CFexpress Type B slot
3.6-inch OLED tilting screen, 1400-nit brightness
Weight: 7.5% lighter than X2D 100C
Graphite grey matte finish, redesigned ergonomic grip

XCD 2,8–4/35–100E Specifications:

28–76mm full-frame equivalent focal length
Aperture range f/2,8–f/4
16 elements in 13 groups (3 aspherical, 5 ED)
Fastest stepping motor in the XCD lineup
Integrated leaf shutter, sync from 1/4000s to 68 minutes
Length: 138mm, Weight: 894g

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Leaked: Hasselblad X2D II press text

Here is the leaked press text for the launch of the new Hasselblad X2DII that will happen next week on August 26. You also see the first image of the new XCD 2,8–4/35–100E lens!

Hasselblad Unveils X2D II 100C and New Zoom Lens
Hasselblad launches 100MP HDR medium format with new zoom

Hasselblad has announced the X2D II 100C, an update to the highly respected X2D 100C. This new 100-megapixel medium format camera will be the first to offer true end-to-end high dynamic range (HDR). As well as the new camera body, Hasselblad has also launched the XCD 2,8–4/35–100E, a compact standard zoom lens designed to deliver flagship optical performance across a wide focal range.

The X2D II 100C builds on the original X2D 100C, introducing several key innovations. Chief among them is AF-C continuous autofocus, a first for Hasselblad, powered by deep learning algorithms to deliver faster, more reliable subject detection and tracking. Its Phase Detection Autofocus system now covers 425 zones, supported by LiDAR-assisted focusing and a new AF illuminator for improved performance in low light.

In terms of image quality, the X2D II 100C features Hasselblad Natural Colour Solution with High Dynamic Range (HNCS HDR), bringing real life colours, greater highlight retention, and richer tonal detail even in difficult lighting. HDR files can be saved as HDR HEIF or Ultra HDR JPEG and can be reviewed on the new 3.6-inch OLED screen, which is now 75% brighter than its predecessor.

At its heart is an enhanced 100MP BSI CMOS sensor with 16-bit colour depth and a dynamic range of 15.3 stops. Combined with a new 10-stop, 5-axis stabilisation system, the camera offers even greater control for hand-held shooting, including the ability to capture long exposures without a tripod. Phocus Mobile 2 expands the workflow further, enabling editing, remote control, and HDR RAW processing directly from an iOS device.

The X2D II 100C features 1TB of internal storage and a CFexpress Type B slot for expansion, so there should be no worries about running out of storage space even with those high-resolution files. The X2D II 100C design has also been refined over the previous release and now features a lighter body, new graphite grey matte finish, tilting OLED screen, 5D joystick, and customisable controls for improved ergonomics.

Complementing the new body is the XCD 2,8–4/35–100E lens, a versatile standard zoom covering 28–76mm full-frame equivalent. With an aperture range of f/2,8 to f/4, it offers strong low-light performance and smooth bokeh, while maintaining edge-to-edge sharpness. The optical formula includes 16 elements in 13 groups, with three aspherical and five ED elements. This makes it fully capable of meeting the demands of a 100MP sensor.

The lens employs the fastest stepping motor in the XCD lineup boosts the autofocus. One of the features that Hasselblad cameras are known for is the integrated leaf shutter that supports full flash synchronisation up to 1/4000 second, while the compact 894g body ensures handling remains balanced on the new X2D II 100C.

Hasselblad is also releasing accessories, including the Vandra Camera Backpack, inspired by Sweden’s Freedom to Roam, and three new 86mm filters: UV, ND8, and CPL.

Hasselblad X2D II 100C Specifications:

100MP BSI CMOS medium format sensor
16-bit colour depth, 15.3 stops dynamic range
Hasselblad Natural Colour Solution with HDR
AF-C continuous autofocus, 425 PDAF zones
5-axis, 10-stop in-body image stabilisation
ISO 50 native sensitivity
1TB internal SSD storage + CFexpress Type B slot
3.6-inch OLED tilting screen, 1400-nit brightness
Weight: 7.5% lighter than X2D 100C
Graphite grey matte finish, redesigned ergonomic grip

XCD 2,8–4/35–100E Specifications:

28–76mm full-frame equivalent focal length
Aperture range f/2,8–f/4
16 elements in 13 groups (3 aspherical, 5 ED)
Fastest stepping motor in the XCD lineup
Integrated leaf shutter, sync from 1/4000s to 68 minutes
Length: 138mm, Weight: 894g

Price and Availability:

The Hasselblad X2D II 100C will be available at £6,400 / $7,399, while the XCD 2,8–4/35–100E lens is priced at £4,100 / $4,599. The Vandra Backpack is £369 / $469, with the new 86mm filters priced between £259–£469 depending on type. Availability will be through Hasselblad Flagship Stores, authorised dealers, and the official Hasselblad online store at www.hasselblad.com.