New Leica, Panasonic and Sigma L-Mount Alliance – PRESS RELEASE

Nokishita just leaked the press release of the Leica, Panasonic and Sigma L-Mount Alliance. You can read it in German (PDF) here or google translated below.

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L-Mount Alliance: Strategic cooperation between Leica Camera, Panasonic and Sigma

One day before the official launch of photokina 2018, Leica Camera AG, Panasonic and Sigma announced a strategic partnership at the company’s press conference. The “L-Mount Alliance” is an unprecedented way of working together and will be particularly beneficial to the customers of the three companies. It allows Panasonic and Sigma to use the L-mount standard developed by Leica for their own developments and thus also offer cameras and optics with this lens mount. Through the joint efforts of the three partners, the alliance will significantly contribute to the importance of the L-Mount standard for the world of photography
Due to their numerous interchangeable components, system cameras allow a very flexible use and can be individually configured according to requirements. The bayonet is the most important interface, as the lens has a significant impact on the imaging performance and therefore on the final image quality. The strategic partnership between Leica, Panasonic and Sigma will allow customers to use a wider range of cameras and lenses in the future without compromising on so far to have to specify individual manufacturers, because they use propriety bayonets.

Dr. Andreas Kaufmann, Chairman of the Supervisory Board and majority shareholder, Leica Camera AG: “Photographers are extremely important for their chosen camera system. Particularly in the increasingly growing market for mirrorless system cameras, there is an ever-increasing variety of different requirements on the part of the users. In order to be able to meet these requirements at short notice, we have decided to work together with renowned partners from the photographic industry.
With Panasonic we have many years of partnership and trusting cooperation and their expertise in electronics is undisputed. Sigma is also a respected company, which has established itself particularly in the field of optical development and with its innovative products, a perfect complement to our existing L-Mount portfolio can. We believe that together with our partners, we can achieve mutual and sustainable growth for all our products. ”
Mr. Tetsuro Homma, Senior Managing Executive Officer, Panasonic Corporation, said: “Panasonic’s focus has always been to revolutionize the camera market and make photographers’ lives easier, more advanced, and more enjoyable. Our long-standing partnership with Leica has resulted in numerous high-performance, high-end digital cameras, combining Leica’s leading optical technology with Panasonic’s digital technologies. This partnership has enabled us to drive the development of excellent digital photography products. The L-Mount alliance with Leica and Sigma is a prime example of the power of our collaboration. This alliance of strong companies will fundamentally change the future of the photography industry. As a market challenger, we have always driven innovation with the slogan ‘Changing Photography’ to meet the high expectations of professional photographers. Our
Partnering with Leica and Sigma will provide additional business opportunities for our companies, but above all, it will continue to bring great pleasure to our customers in photography. ”

Mr.Kazuto Yamaki, Chief Executive Officer, SIGMACorporation: “As cameras evolve toward digital and mirrorless, user and system requirements have also changed. Currently, there is an almost overwhelming choice of different systems that, however, do not yet meet all the needs of users, especially in terms of extensibility and flexibility. SIGMA joins this alliance to develop mirrorless cameras that benefit from the short run. As SIGMA seeks to develop high-quality and innovative high-performance products, this alliance will greatly enhance both the implementation and expandability of our camera system, significantly increasing the value to our customers. Leica is a great company and has had a significant impact on photography for more than 100 years, and Panasonic is a leader in many different areas because of its proven track record. Combined with SIGMA’s high quality, high performance and unique products, the L-Mount will become an extremely attractive system for potential users. ”

About the L-mount

The L-Mount was developed by Leica Camera to provide customers with a future-proof, flexible, robust and precise bayonet that will meet even the most demanding photographic requirements. After its initial launch in 2014 in the Leica T, the L-Mount has been continuously developed by Leica Camera and its partners, resulting in improved and quasi-new L-Mount technology.

For the widest possible variety of products, the diameter of the L-mount was dimensioned at 51.6 millimeters, making it suitable not only for full-frame cameras but also for APS-C sensors. The small footprint of only 20 millimeters allows for a small distance between optics and sensor, making lenses much more compact – particularly useful for wide angle development. To withstand even the heaviest loads and to guarantee maximum safety for customers over many years of intensive use, camera bayonets become wear resistant Stainless steel and with four flange segments, which prevents tilting and ensures a particularly firm and flat fit of the lens. The standardized L-Mount contact strip ensures smooth communication between the electronic components in the lens and the camera, including the possibility of firmware updates for lenses, in order to react to technical developments and thus ensure full performance in the future.

Currently, the Leica SL system in full format and the APS system with camera models Leica CL, TL2 and TLde use the lens mount. All the optics of the different systems can be operated without restrictions and without adapters on all cameras – here is already one of the many advantages that customers have through the unified bayonet.In the near future, both the Leica CameraAG, as well as Panasonic and Sigma announce other products using the same standard.

Big day at Photokina! These are the press events and what’s “rumored” to be announced

So let’s make a quick recap of what to be expected in a few hours:

Sony at 10 am
Nothing…or maybe an unexpected surprise?

Leica at 11:30am:
S3 and L-mount partnership announcement

Panasonic:
firmware update for many MFT cameras
New L-mount FF camera and lens development announcement

Fuji:
Fuji GFX-50R and Fuji GFX100

Canon:
Nothing

Nikon:
Nothing

Olympus:
Nothing

Anything else I forgot to add? :)

UPDATE: Yes, Ricoh should announce a new camera too. And Zeiss will announce a new fixed lens FF camera and the 40mm Batis on September 27!

New L-mount.com website teaser image and full Panasonic L-mount camera specs!

 

Nokishita spotted this teaser image on l-mount.com. It has since then be removed. But L-rumors.com spilled out a lot of details about the new Panasonic FF L-mount gear:

Panasonic high End Full Frame camera
– Close to 50 Megapixels
– L-mount
– Panasonic designed and manufactured sensor
– 4k60p
– IBIS
– 150 Megapixel stills in Pixel Shift mode
– Dual card slot (one card should be SD)
– Price below the Sony A9 (close to $4,000)

Panasonic entry level Full Frame camera
– 20+ megapixels
– L-mount
– Panasonic designed and manufactured sensor
– 4k60p
– IBIS
– Dual card slot (one card should be SD)

Panasonic FF lenses
– 24-70mm
– 70-200mm
– 50mm

 

The partnership will be unveiled at tomorrows Photokina press conference day:

Sigma rumored to launch new L-mount lenses, new L-mount adapters and even a new L-mount camera!

On top you see a Sigma SD Quattro with photoshopped L-mount on it

L-rumors.com reports that Sigma will join the L-mount world in three different ways:

1) They will launch L-mount lenses (unclear if this are just adapted versions of current lenses or completely newly designed lenses)
2) They will launch a new EF to L autofocus adapter
3) they are also developing a new L-mount camera!

Wow, Imaging a Full Frame Foveons sensor camera with L-mount! Damn I would love that drram camera to be true!

These are the specs of the three new Sigma E-mount lenses

Nokishita leaked the specs of the two new full frame E-mount lenses and the one new ASP-C E-mount and MFT lens:

28mm F1.4 DG HSM | Art

Lens construction: 12 groups 17 (including 2 FLD lenses and 3 SLD lenses)
Shortest shooting distance: 28 cm
Maximum photographing magnification: 1: 5.4
Filter diameter: 77 mm
Size: φ 82.8 mm x 107.7 mm
Weight: To be determined
Mount: Sigma, Canon, Nikon, Sony E

40mm F1.4 DG HSM | Art

Lenses developed to meet the requirements of the high-end cinerene lens
Lens construction: 12 groups 16 pieces (3 FLD lenses and 3 SLD lenses included)
Shortest shooting distance: 40 cm
Maximum shooting magnification: 1: 6.5
Filter diameter: 82 mm
Size: φ 87.8 mm x 131 mm
Weight: 1200 g
Mount: Sigma, Canon, Nikon, Sony E

56mm F1.4 DC DN | Contemporary

Lens construction: 6 groups 10 pieces (including one SLD lens)
Shortest shooting distance: 50 cm
Maximum shooting magnification: 1: 7.4
Filter diameter: 55 mm
Size: φ 66.5 mm x 59.5 mm
Weight: 280 g
Mount: Micro Four Thirds, Sony E

Venus Optics will show 8 new lenses at Photokina

Anhui China, Sept 21, 2018 – Venus Optics, the camera lenses manufacturer who had previously launched a number of unique Laowa camera lenses, is proud to unveil 8 new and unique lenses in Photokina.

Laowa OOOM 25-100mm t/2.9 Cine Lightweight Zoom
Laowa 17mm f/1.8 MFT
Laowa 12mm f/1.8 MFT
Laowa 9mm f/2.8 Zero-D (DJI DL)
Laowa 9mm f/2.8 Zero-D MFT
Laowa 7.5mm t/2.1 Cine
Laowa 9mm t/2.9 Zero-D Cine
Laowa 12mm t/2.9 Zero-D Cine
Laowa 10-18mm f/4.5-5.6 FE Zoom
Laowa 100mm f/2.8 2X Ultra Macro APO
Laowa 17mm f/4 GFX Zero-D
Laowa 4mm f/2.8 Fisheye MFT

Laowa OOOM 25-100 t/2.9 Cine Lightweight Zoom

Laowa OOOM Cine lightweight zoom is the first professional cinema style zoom lens offered by Venus Optics. The lens features a wide 25-100mm zoom range, making it a one-size-fits-all lens for different types of productions.

Unlike some cine lens in the market which were re-engineered from a photo zoom lens, Laowa OOOM Cine lens is designed for digital cinematography in the first place. It is truly parfocal, meaning the focus will never shift when you zoom in or zoom back out. It is designed to have nearly zero focus breathing throughout the whole zoom range. The aperture remains fixed at t/2.9 at all focal lengths.

It is built with the true cinema level mechanics. It comes with a stepless, t-stop independent aperture ring with an industry standard 0.8 mod /32 pitch gears.  The 270° rotation flow provides room or precise focus pulls and the iris is clickless, enabling smooth iris pulls. The lens weighs only 2.16 pounds, which is fairly light for a cinema zoom that holds focus and aperture throughout the focal length range.

Laowa 17mm f/1.8 MFT

Laowa 17mm f/1.8 is a new compact, standard prime designed for Micro Four Thirds cameras and it gives a 35mm-equivalent field of view. The lens houses 9 elements in 7 groups and have a 5-blade aperture for the best sunstar rendering. The lens is extremely compact and lightweight, weighs only 160g (0.36lbs) and is 5cm (2”) long. A 46cm filter thread is included and the 15cm minimal focus distance make it a perfect lens for videography.

Laowa 12mm f/1.8 MFT

Laowa 12mm f/1.8 is a new compact, wide-angle prime for Micro Four Thirds cameras and it gives a 24mm-equivalent field of view. The ultra-fast f/1.8 aperture allows photographers to take astro photos with ease. The lens houses 13 elements in 10 groups and a 5-blade aperture. The lens can focus as close as 14cm (5.5”) and takes 46mm screw-in filters which gives extra convenience to videographers. It weighs only 165g (0.4 lbs) and its 5cm long (2”).
Laowa 9mm f/2.8 Zero-D (DJI DL)

Following the successful launch of the super compact and lightweight 7.5mm f/2 MFT lens for DJI Inspire drones (X5 gimbals) during 2017, Venus Optics is proud to introduce another ultra-wide option, Laowa 9mm f/2.8 Zero-D DL, to use on DJI Inspire 2 (X7 gimbals).

Featuring an effective 118° angle of view, the Laowa 9mm f/2.8 Zero-D DJI DL is currently the widest available option for DJI Inspire 2 drones with Zenmuse X7 gimbals. The bigger image circle can cover the size of Super35 sensors and the native DL mount allows an easy lens switching. The lens weighs only 215g and it is super tiny and compact. It comes with a 49mm filter thread and features a close-to-zero optical distortion.

Laowa 9mm f/2.8 Zero-D MFT

Laowa 9mm f/2.8 Zero-D (Micro Four Thirds mount) is the 4th variant added to the existing Fuji X, Sony E and EOS-M mounts. The 9mm lens provides a 18mm equivalent angle of view on the Micro Four Thirds sensor. It also has a better vignetting control over the other variants of the same lens. The close-to-zero distortion will remain unchanged.

Laowa 7.5mm t/2.1 Cine / Laowa 9mm t/2.9 Zero-D Cine

The new Laowa 7.5mm and 9mm Cine lenses are the cine-mod version of the existing photo version of Venus Optics best-selling models. Both lenses were re-housed with a step-less aperture rings and focus rings with standard 0.8 mod gears which give videographers extra convenience to use with follow-focus systems. Both of the lenses are the widest available in the market in its class and only weigh 180g (0.4lbs) & 250g (0.55lbs) respectively. Closest focusing distance is both 12cm (0.4 feet). The wide perspective and lightweight makes them the perfect companion for gimbal shooting. MFT mount is available for 7.5mm t/2.1 Cine and Sony E mount is available for 9mm t/2.9 Cine.

Laowa 12mm t/2.9 Zero-D Cine (PL)

The new Laowa 12mm t/2.9 Zero-D Cine in PL mount is the cine-mod version of the existing 12mm f/2.8 Zero-D lens. The lens was rehoused with a step-less, t-stop aperture rings and focus rings with standard 0.8 mod gears for iris and focus pulls. It successfully covers the 35mm Vista Vision sensor size and offers an ultra-wide 122° angle of view, making it one of the world’s widest and fastest available option for shooting with large sensors. Despite the ultra-wide field of view, it is perfectly rectilinear and features a close-to-zero distortion rate. The focus flow is extended to 270° for cinematographers to also take advantage of the 0.6 feet (18cm) closest focusing distance. The super lightweight (650g, 1.4lbs) is also an added benefit for cinematographers.

Laowa 10-18mm f/4.5-5.6 FE Zoom

This lens is currently the widest zoom lens available for Sony full frame E-mount cameras. Designed primarily for travel photography, Venus optics have managed to compress the size to smallest in its class, less than 4 inch (<10cm) and only 1.1 pounds (<500g). The 102° (18mm) to 130° (10mm) angle of view provides flexibility for photographers to compose landscape or architecture photos with ease. The lens houses with 14 elements in 10 groups with 2 aspherical elements & 1 extra-low dispersion element to deliver exceptional performance. It can focus as close as 15cm for some mini-macro shooting. A rear filter slot is included to fit with 37mm filter. A dedicated filter holder is being developed to fit 100mm-wide filters. Click/clickless aperture can be toggled by the switch on the lens barrel. A 5-blade aperture design ensures a pleasing and clean sunstar rendering.

Multiple samples will be available for free rental during Photokina period.

Laowa 100mm f/2.8 2X Ultra Macro APO

Followed by the success of the Laowa 60mm f/2.8 2:1 Macro, the 100mm f/2.8 2:1 Macro is the 2nd member of Laowa 2:1 macro line-up. This new 100mm lens can cover full frame sensor size and focus from 2:1 magnification to infinity. The wide magnification range allows macro photographers to capture subject at any sizes. This 100mm portrait lens also features an apochromatic (APO) characteristic that no chromatic aberration can be found. The 12 elements in 10 groups optics design delivers a crystal sharpness image in both macro and tele distances. Automatic aperture control feature is available for Canon EF version and Aperture coupling is available for Nikon F mount version.

Laowa 17mm f/4 GFX Zero-D

This is currently the widest available native lens option for Fujifilm G-mount cameras. The new Laowa 17mm f/4 GFX has a field of view equivalent to 13mm in 35mm format (113°). Featuring a close-to-zero distortion and 86mm filter thread, this lens is ideally suited for landscape, architecture & interior photography. The 21 elements in 14 groups design with 2pcs of aspherical & 3pcs of Extra-low dispersion elements successfully help to control the distortion & chromatic aberrations to the minimal.

Laowa 4mm f/2.8 Fisheye MFT

Featuring a 210° angle of view, this lens delivers unique circular fisheye field of view on Micro four thirds cameras. The ultra-wide angle view allows photographers to create 360° panorama with ease. Despite the unique & ultra-wide perspective, the lens only weighs 0.3 pounds (135g).

Free Rental Programme
Venus Optics have prepared some copies of the Laowa 10-18mm f/4.5-5.6 FE Zoom and Laowa 24mm f/14 Probe lens (Canon) for free rental during Photokina period. For reservations, please contact Venus Optics via contact@venuslens.net.

Availability
All 12 new lenses will make its Europe debut in Venus Optics’ booth (Hall 2.1, D-040) in Photokina, Cologne during 26th-29th Sept. Pricing and ship date are to be confirmed.

About Us
Anhui ChangGeng Optical Technology Company Limited (Venus Optics) is a new Chinese camera lens manufacturer based in Hefei, Anhui. We currently manufacture and distribute camera lenses under the brand name of ‘Laowa’.

For more information about Anhui ChangGeng Optical Technology Company Limited and our products information, visit http://www.venuslens.net/

Panasonic will announce three new Full Frame lenses along their first two L mount cameras!

A new rumor site adventure has started wit L-rumors.com. This site will focus on the new Leica-Sigma-Panasonic partnership around the L-mount. This partnership will be official next week on Sept 25. And Panasonic will already announce the development of the following gear:

1) Entry level Full Frame L-mount camera with IBIS, 4k60p and Low Resolution Sensor
2) Pro level Full Frame L-mount camera with IBIS, 4k60p and High Resolution Sensor (close to 50MP)
3) New Full Frame 24-70mm zoom lens
4) New Full Frame 50mm fast prime
5) New Full Frame 70-200mm zoom lens

Read more about this on L-rumors.com. It’s likely that also Leica and Sigma will share some development details on Sept 25…