Tamron financial report shows small good surprise: Lens sales increased

Tamron is one of the very few manufacturers reporting an increase in sales within the digital camera market.

  1. Tamron claims that their own branded lenses sold particularly well in the USA.
  2. While Tamron expects the market to decrease further they also expect their lens sales profit to go up.

Below you can see more graphs. What I learned from this is that if you launch interesting products (like they did with the excellent 28-75mm FE) you actually will sell them and make money. May be a lesson for some other companies out there :)

First Panasonic S tests with the 1.0 firmware. Now shipping in the UK!

UK is the first country receiving the S1-S1R cameras (image by Berminghamcams). This also means the 1.0 firmware has now been released and a first test can be seen here:

ePhotzine shared a multitude of images of this “naked” Panasonic S1:

Panasonic S1R at Amazon, Adorama and BHphoto. In Europe at Calumet DE, ParkCameras, Jessops.
Panasonic S1 at Amazon, Adorama and BHphoto. In Europe at Calumet DE, ParkCameras, Jessops.
Panasonic 50mm f/1.4 S at Amazon, Adorama and BHphoto. In Europe at Calumet DE, ParkCameras, Jessops.
Panasonic 24-105mm f/4.0 S at Amazon, Adorama and BHphoto. In Europe at Calumet DE, ParkCameras, Jessops.
Panasonic 70-200mm f/4.0 S at Amazon, Adorama and BHphoto. In Europe at Calumet DE, ParkCameras, Jessops.

Sigma CEO says L-mount APS-C cameras is coming too. First “real” lenses for FF mirrorless coming this year too.

Bildschirmfoto 2015-12-23 um 09.16.39

Sigma CEO Yamaki released an interview with Lensvid. A couple of takeways:

1) Sigma might use non Foveon sensors in future L-mount cameras.
2) Sigma might even use an APS-C sensor again.
3) Sigma’s first lens designed for Full Frame mirrorless is coming this year. For sure it will be available for Sony E-mount but it’s easy to guess this lens will be available as native L-mount versison too
4) Moving forward we will release more lenses designed for mirrorless cameras. 

Fuji says Canon is wrong and the ILC market is not going to contract by half over the next two years

Imaging Resource interviewed Toshihisa Iida and Makoto Oishi from Fuji. Fujirumors as usual did a superb job making a quick summary of the news that matters:

Market Future & Canon Predictions

  • Fujifilm totally disagrees with Canon’s prediction, that ILC business is going to contract by half over the next two years
  • Market will depend on innovation that will come
  • Fujifilm believes there is room for further grow
  • Some markets will decline, but other markets have still potential to grow (Asian market)

Full Frame

  • Customers should have different options
  • Currently full frame has 1/3 of the market by value
  • 2/3 of market is predominantly APS-C, Micro Four Thirds, and some medium-format
  • other manufacturers focus on full frame, this might open opportunities for Fujifilm as long as they keep up innovating APS-C and MF
  • mainly X-T3 and GFX 50R helped Fujifilm to grow by 10% total volume growth
  • APS-C vs FF is not just about sensor size, but also the lens size, lens weight, overall cost, or the speed, the 4K movies
  • people judge the system more on the overall package

Fujifilm X-T3 vs X-H line

  • sold better than expected
  • Fujifilm X-T3 sold 40% better than X-T2 if you compare to same period since launch
  • X-T3 and X-H1 have cannibalized each other
  • with the new lower X-H1 price tag, X-T3 and X-H1 sit nicely next to each other
  • H-series and T-series will coexist for the future, but we need to clearly differentiate the lineup without confusing customers


  • XF200mmF2 is not only for sports, but also for portraits for very creamy bokeh and concerts for example

GFX System

  • Fujifilm GFX 50R sales are above expectation and factory is very busy
  • Fujifilm GFX 100 design is almost final, very early firmware, and IBIS still does not work
  • GFX 100 megapixel autofocus: same sensor structure as the X-T3
  • GFX 100 has almost zero competition, because FF is only at 50MP and other medium format cameras are very expensive
  • Fujifilm thinks at multi-shot high-res shooting mode for GFX100, but has not decided yet
  • designing IBIS is a real challenge for big MF sensor
  • Fujifilm has no idea about how many stops IBIS they will achieve [FujiRumors leaked internal press sheets that show they aim at 5 stops]
  • Fujifilm is still improving image quality via firmware
  • GFX100 launch in first half 2019 for around $10,000
  • Fujifilm GFX 50S most popular lens is the GF 32-64mmF4
  • Fujifilm GFX 50R most popular lens is the GF 45mmF2.8
  • GFX 50S owners have more lenses than GFX 50R owners
  • GFX owners complaint about the lack of more fast lenses for the system and Fujifilm is taking into consideration their feedback
  • Fujifilm listens to customers and tries to make their wishes happen, but sometimes their wishes become reality is very difficult and challenging
  • As bright as possible, as small as possible, as affordable as possible…
  • same team works on GFX and X. One R&D budget and depending on needs they are flexible to shift their focus


  • X-T30 has improved algorithm which will come to X-T3
  • CMOS sensor is always reading by lines. So it isn’t very suitable for horizontal phase-difference […] technically we can make a cross-type system but normally, subjects are more… and horizontally-arranged PDAF pixels support them better
  • Fujifilm could do vertical AF correlation, but hasn’t felt the need to do it
  • 8% of pixels are phase detection pixels (high density), good for low-light and high-frequency subjects
  • signal and phase pixel are read separately
  • we used to have like 60 regions within each AF point, but now 240
  • depending on the light level, the X-T3 can “bin” PDAF pixels together (basically just adding their contents) to get a better signal/noise ratio, and so be able to determine focus even in very dim lighting. Depending on how you do this, you’ll trade-off some ability to see the finest details, but it can really help in very low-light conditions

Interesting info from CP+: Tamron considering making RF and Z mount lenses

Valuetech shared some insights collected at the Cp+ show:

  1. Sony Germany expects to lose some market share this year
  2. Third party manufacturer confirm the larger mount from Canon RF, Nikon Z and Leica L gives some small design advantage over the Sony E-mount. Particularly when it comes to get less Vignetting. Still, all confirmed that yes you can do superfast lenses for Sony E-mount too but this isn’t going to happen anyway for obvious reasons (too costly, too big).
  3. Tamron is considering making native RF and Z mount lenses. But they are not sure if they will simply adapt the existing FE lenses.
  4. Tamron said they will no mor make lenses for Sony A-mount
  5. Nikon said a camera above the Z7 is likely to come