Press text: Keiji Oishi, of Nikon’s Imaging Business Unit, assumed the role of CEO at RED

(image courtesy Nikon)

As reported on Keiji Oishi – Former Department Manager of Nikon’s Imaging Business Unit is now the CEO of RED:

Nikon Completes Acquisition of US Cinema Camera Manufacturer, LLC

Nikon Corporation (Nikon) hereby announces that as of April 8th, it has successfully acquired 100% of the outstanding membership interests of, LLC (RED), which offers revolutionary digital cinema cameras and award-winning technologies.

Upon RED becoming a wholly owned subsidiary, RED’s President Jarred Land became a close Advisor to the company, along with RED’s founder James Jannard. Keiji Oishi, of Nikon’s Imaging Business Unit, assumed the role of CEO and Tommy Rios, Executive Vice President of RED, moved into the role of Co-CEO.

“Welcoming RED, a company that has been at the forefront of innovative technology, to the Nikon family is sure to expand the possibilities of imaging expression, and further delight the market with its innovation,” comments Hiroyuki Ikegami, Executive Vice President and General Manager of Nikon’s Imaging Business Unit. “Combining the best of both companies and working together to develop new, distinctive products, is our goal and for the brand to remain the choice for fans of Nikon and RED, and possibly reach out to an even wider audience.”

“I believe it is my mission as the representative of RED to develop the market in a way that will pay respect to the corporate cultures of RED and Nikon,” says RED CEO Keiji Oishi. “You can look forward to RED’s future product development which will aim to meet and exceed the expectations of cinematographers around the world.”

“We are the pioneer in digital cinematography, and the synergy with Nikon will only help us to continue to evolve,” says RED Co-CEO Tommy Rios. “We’ll continue to deliver cutting-edge technology that no one has ever seen before. We remain committed to working together with the RED dealers around the world.”

Newly appointed RED Advisor James Jannard comments, “It is a proud moment for me to see RED, a brand that I have nurtured with passion for over 20 years, gain the opportunity to achieve new heights with the help of Nikon, a company that I also love.”

RED Advisor Jarred Land shared his excitement, stating, “By joining the Nikon family, a company that is known for the advanced technology that it has been cultivated over many years, I am confident that RED will bring a new era to the professional digital cinema camera market. It is an honor to be a part of this new chapter.”

There will be no changes to RED’s current product lineup, partners, and relationship with the dealers. RED will continue to support its policies with warranties, repair services, customer services, and overall product support.

Nikon and RED will merge the strengths of both companies to develop distinctive products, while leveraging the business foundations and networks of both companies to expand the fast-growing professional digital cinema camera market.

Panasonic Announces Firmware Update to Improve the Shooting Experience and Sharing Functionality of LUMIX S5II and S5IIX

Today Panasonic issued a major firmware update for the Lumix S5II and Lumix S5IIx.

Press text:

Panasonic Announces Firmware Update to Improve the Shooting Experience and Sharing Functionality of LUMIX S5II and S5IIX

Newark, NJ (April 10, 2024) – Panasonic is pleased to announce a significant firmware update for its full frame mirrorless LUMIX S5II and S5IIX cameras that improves the shooting experience and enhances sharing functionality for both images and videos.

Listening to creators needs, S5II Firmware V3.0 and S5IIX Firmware V2.0 delivers efficiency in both production and post-production workflows, providing important time (and therefore cost) saving benefits.

In line with LUMIX’s continuous commitment to supporting creators, the firmware will be available to download free of charge from the LUMIX Global Customer Support website at 9:00 pm EDT April 21, 2024.

S5II Firmware Version 3.0 / S5IIX Firmware Version 2.0

1. Enhancement of Production Workflows

New Native Camera to Cloud Integration with Adobe’s
Compatibility with Camera to Cloud is now supported, enabling images and videos to be automatically uploaded, backed up, shared, and worked on jointly via the cloud. Recorded content is sent to the platform through an internet connection via Wi-Fi or USB tethering, enabling seamless sharing of captured photos (JPEG/RAW) and Proxy videos. This empowers creators to receive remote real-time feedback during capture and enables collaborative editing among production teams using their preferred creative software. Camera to Cloud streamlines the workflow from shooting to editing, enhancing overall efficiency in the creative process.

Proxy Video Recording
This new feature records a low bit-rate proxy file when recording video. Simultaneously recording a proxy file that is linked with the original video recording enabling a faster delivery from production to post.

2. Improved Basic Performance

Real-time Auto-focus Recognition (Animal Eye, Car, Motorcycle Recognition)
The improved real-time auto-focus system enhances the highly accurate Phase Hybrid auto focus of the S5II and S5IIX, efficiently recognizing people amongst multiple subjects. It also features an animal eye recognition function, to focus on and follow animal eyes, as well as a car and motorcycle recognition function, which is ideally suited for shooting motorsports.

Enhanced E.I.S. Performance
In addition to Standard, High mode is newly added to E-Stabilization (Video) function, which electronically corrects large shakes when shooting on the move. A perspective distortion correction has also been added to correct distortion that tends to occur during video shooting when using a wide-angle lens. Combined with Active I.S. Technology, it is now possible to achieve even more stable footage when shooting on the move.

3. Expanding Creative Options

SH Pre-burst Shooting
The newly introduced SH pre-burst shooting function records bursts before shooting begins. When set to the SH PRE mode, the camera begins burst shooting from the moment the user half presses the shutter button, allowing retroactive burst shooting up to the moment the shutter button is pressed down fully.