Fuji invents new scale to value the different mounts

At the Fujifilm X summit Fujifilm introduced the new term “Value Angle” to value the different mounts. In short: The Greater the value angle, the more precise and easier a lens can send light to the sensor. A wider value angle gives more flexibility for lens design and allows for more light and less digital correction.

It will surprise no one that Sony FE ends up last:

via Profitoto via Fujirumors

In a failing digital market Fuji rejoices their Instax cash machine: New Instax Mini LiPlay announced

The digital camera market is shrinking but Fuji has a nice spot nobody can compete with: Their Instax business is a real massive money machine and feels no crisis of any sort. And today Fuji announced the new Instax Mini LiPlay to keep cash$$$ing in…

Preorder in at BHphoto using my link so that I can cash$$$in too :)

via Fujirumors

Sony is gearing up for the 2020 Olympics: New 200-600mm and 600mm FE lenses announced


Sony’s goal is to finally take a chunk of the sports photographers market. To do so they need to have the right lenses at the Olympics. That’s why today we got the new 600mm f/4.0 GM lens. But because 99% of their customers can’t afford to sell their last kidney Sony also releases a much cheaper 200-600mm zoom :)

USA Preorders (will open on June 13 at 11am New York Time):
Sony 200-600mm FE at BHphoto, FocusCamera and Adorama.
Sony 600mm FE GM at BHphoto, FocusCamera and Adorama.

EU Preorders:
Sony 200-600mm FE at Calumet DE, WexUK.
Sony 600mm FE GM at Calumet DE, WexUK.

Official press text:
200-600mm press text on SAR. 600mm press text on SAR.

Japanese camera market shares between April 2018 to March 2019: Sony and Fuji doing well and the others doing bad

BCNranking displayed the market shares changes between April 2018 to March 2019.

Canon did hold 37.3% of the overall camera market shares (fixed lens plus system cameras)
Nikon did hold 26,7% of the overall camera market shares
Sony did hold 13,1% of the overall camera market shares
Olympus did hold 6% of the overall camera market shares
Ricoh did hold 5.8% of the overall camera market shares

Compared to the previous year:

Canon sold -1,3% cameras (units of sales)
Nikon sold -15% cameras
Sony sold -6,6% cameras
Olympus sold -13,8% cameras
Fuji sold +19,4% cameras

But the story changes if you consider the overall value of the camera sales. Sonny mostly sells high-end cameras and that’s where you see their big leap forward:

Canon camera sales value dropped -11,4%
Nikon camera sales value dropped -28,5%
Sony camera sales value increased +14,5%
Olympus camera sales value dropped -21,3%
Fuji camera sales value increased +0,6%

The last data is what matters most. You see Sony and Fuji making more money while Canon and particularly Nikon and Olympus doing very bad on the Japanese market.

via Digicameinfo

Fuji news roundup and new GFX100 test

The DPreviewTV team tested the new GFX100 (see video on top). I really do like this camera but the $10,000 price tag is a killer :(

GFX100 preorders:
In USA at BHphoto, Adorama, FocusCamera and Amazon.
In EU at Calumet DE, Park Cameras UK and Jessops UK.

And here are some more Fuji news you might have missed:
ALPA XO Exoskeleton for Fujifilm GFX100 Unveiled (More info on Fujirumors).
Laowa 17mm f4 Zero-D for Fujifilm GFX Coming Soon for $1,249 (More info on Fujirumors).
Fujifilm Camera Remote 4.0.0 for Android Released (More info on Fujirumors).
Fujifilm GFX100 Assembly – 860 pieces for 1 Great Camera! (More info on Fujirumors).
Fujifilm Instax Mini LiPlay Coming June 12 (More info on Fujirumors).