Split personality statement from Olympus: The sale of our Imaging Business doens’t mean the end of our Imaging Business


Image courtesy Dpreview

So let me sum it up: After telling is for a year that they wouldn’t sell the imaging business they did exactly that. And now in a new interview released at Dpreview they literally say this:

The sale of the Imaging Division does not mean that we will withdraw from the imaging business

What??? So they sell the imaging business but they will not withdraw from it? As pointed out on 43rumors the only way this phrase makes sense is if Olympus will still retain a MAJOR stake in the new company led by JIP. Well let’s hope this is the case!

Leica M10-R announced

Leica announced the new M10-R which you can already preorder now at BHphoto. What’s new is the sensor:

The Leica M10-R opens up new dimensions of image quality with its high resolution of over 40 megapixels. The image sensor captures even the smallest details, so photographers can dive deeper into every scene. Defying conventional wisdom, where increased resolution means sacrificing low-light performance, the M10-R boasts a much higher megapixel count over its 24 megapixel M10 brethren while also delivering lower levels of noise – ensuring it can be used in any and all environments for a wide range of photographic disciplines.

Pentax marketing: They launched a special web page to remind you all the future is DSLR!

After the Olympus imaging business sale announcement many eyes were focused on what would happen next to Pentax. And today Pentax made something odd…they launched a special website to explain their future:

When you take a picture with a single lens reflex (SLR) camera, the light passes through the lens, and in turn the optical viewfinder. You view the image directly with your eyes, and feel it with your heart. This is the unique experience you get when using an SLR. Not only do you enjoy the images captured, but also the entire process of taking a picture, from deciding on what to capture and where, to observing the scene, composing the image, then finally releasing the shutter. PENTAX was the first camera manufacturer in Japan to build an SLR, a progression that allowed our users to experience the joy of photography and the fun in creating images. PENTAX is committed to the future of SLR photography through the continued development of camera technology, making it more fun and exciting than ever before for all PENTAX users.

I hope this works out for the company!

Nikkei grim view about the mirrorless future: “Olympus exit foreshadows a Japan camera sector shake-up”

Nikkei is picturing a dark future for the camera makers:

With the market shrinking at such speed, companies are at great risk of falling into a fixed-costs crisis. Some analysts believe the entire industry will collapse unless companies undertake major reforms, like splitting design and development from manufacturing, and consolidating production.
The impact of Olympus’ decision to quit the camera business and discard 84 years’ worth of experience, may spread.

Interesting they do NOT mention Sony or Fuji being at risk: The brand names they make are Nikon, Canon, Pentax…

Canon says EOS-R5/6 preorders are higher than expected and shares details about the next EOS-R5 firmware update

From Canon Japan (google translation):

Regarding the following products announced on July 9, 2020, if you order more than expected, it may take time to deliver the products.

[Applicable Products] EOS R5/EOS R6/Battery Grip BG-R10

We apologize for the inconvenience, and thank you for your understanding.

Canon Japan (google translation) about the EOS R5 firmware update:

  • Full HD/120P recording size support
  • Added low bitrate mode to RAW and IPB for all resolutions and frame rates
  • Canon Log 3

via CanonWatch