OM Digital registered a new cameras: Likely to be this new “wow” camera that hopefully isn’t overhyped :)

The camera body with the code “IM027” has been registered in Asia by OM Digital Solutions. The registration says it is equipped with Wi-Fi (2.4GHz / 5GHz) and Bluetooth.

OM Digital has talked big things about a surprise model that is likely to hit the market in early 2022. All we know so far is that this is obviously a MFT model and that it will have the size of the classic E-M1 body. I don’t know if the registered IM027 code is for this camera. But I hope OM Digital will share some details in autumn to get us really excited about this new thing…

via Nokishita

Sigma launches official teaser for the September 9 announcement (90mm f/2.8 and 24mm f/2.0 L and E lenses coming)

Sigma officially launched their teaser for a September 9 announcement. We already know they will unveil the new 24mm f/2.0 and 90mm f/2.8 L and E lenses :)

Nokishita leaked both lens specs:

90mm F2.8 DG DN | Contemporary
11 lenses in 10 groups
9 diaphragm blades (circular diaphragm)
minimum shooting distance 0.5m
maximum shooting magnification 1: 5
filter diameter 55mm
Size φ64×59.7mm
weight 295g
uggested retail price in Japan the same as the 35mm F2

Sigma 24mm F2 DG DN | Contemporary
13 lenses in 11 groups
9 diaphragm blades (circular diaphragm)
minimum shooting distance 24.5cm
maximum shooting magnification 1: 6.7
filter diameter 62mm
It is φ70x72mm
weighs 365g
compatible with magnetic caps.

Suggested retail price in Japan the same as the 35mm F2

Latest OM Digital rumors: Name rebranding, new lenses and WOW camera

OM Digital has to do a lot to gain some trust from the customers. And they have some plans:

Plan 1: OM Digital will slowly fade out the Olympus name. And there will be rebranding from OM-D E-M to OM 1D, OM 5D, OM 10D etc.

Plan 2: there will be 40-150 f/4 next year, a new 20mm f/1.4,

Plan 3: Olympus to make camera phones with Samsung! (article here).

Plan 4: Launch a WOW camera with classic E-m1 size. Maybe with the new Sony 45MP micro 4/3 with Quad Pixel AF??? (article here).