Big day at Photokina! These are the press events and what’s “rumored” to be announced

So let’s make a quick recap of what to be expected in a few hours:

Sony at 10 am
Nothing…or maybe an unexpected surprise?

Leica at 11:30am:
S3 and L-mount partnership announcement

firmware update for many MFT cameras
New L-mount FF camera and lens development announcement

Fuji GFX-50R and Fuji GFX100




Anything else I forgot to add? :)

UPDATE: Yes, Ricoh should announce a new camera too. And Zeiss will announce a new fixed lens FF camera and the 40mm Batis on September 27!

New website teaser image and full Panasonic L-mount camera specs!


Nokishita spotted this teaser image on It has since then be removed. But spilled out a lot of details about the new Panasonic FF L-mount gear:

Panasonic high End Full Frame camera
– Close to 50 Megapixels
– L-mount
– Panasonic designed and manufactured sensor
– 4k60p
– 150 Megapixel stills in Pixel Shift mode
– Dual card slot (one card should be SD)
– Price below the Sony A9 (close to $4,000)

Panasonic entry level Full Frame camera
– 20+ megapixels
– L-mount
– Panasonic designed and manufactured sensor
– 4k60p
– Dual card slot (one card should be SD)

Panasonic FF lenses
– 24-70mm
– 70-200mm
– 50mm


The partnership will be unveiled at tomorrows Photokina press conference day:

Sigma rumored to launch new L-mount lenses, new L-mount adapters and even a new L-mount camera!

On top you see a Sigma SD Quattro with photoshopped L-mount on it reports that Sigma will join the L-mount world in three different ways:

1) They will launch L-mount lenses (unclear if this are just adapted versions of current lenses or completely newly designed lenses)
2) They will launch a new EF to L autofocus adapter
3) they are also developing a new L-mount camera!

Wow, Imaging a Full Frame Foveons sensor camera with L-mount! Damn I would love that drram camera to be true!

These are the specs of the three new Sigma E-mount lenses

Nokishita leaked the specs of the two new full frame E-mount lenses and the one new ASP-C E-mount and MFT lens:

28mm F1.4 DG HSM | Art

Lens construction: 12 groups 17 (including 2 FLD lenses and 3 SLD lenses)
Shortest shooting distance: 28 cm
Maximum photographing magnification: 1: 5.4
Filter diameter: 77 mm
Size: φ 82.8 mm x 107.7 mm
Weight: To be determined
Mount: Sigma, Canon, Nikon, Sony E

40mm F1.4 DG HSM | Art

Lenses developed to meet the requirements of the high-end cinerene lens
Lens construction: 12 groups 16 pieces (3 FLD lenses and 3 SLD lenses included)
Shortest shooting distance: 40 cm
Maximum shooting magnification: 1: 6.5
Filter diameter: 82 mm
Size: φ 87.8 mm x 131 mm
Weight: 1200 g
Mount: Sigma, Canon, Nikon, Sony E

56mm F1.4 DC DN | Contemporary

Lens construction: 6 groups 10 pieces (including one SLD lens)
Shortest shooting distance: 50 cm
Maximum shooting magnification: 1: 7.4
Filter diameter: 55 mm
Size: φ 66.5 mm x 59.5 mm
Weight: 280 g
Mount: Micro Four Thirds, Sony E

Panasonic will announce three new Full Frame lenses along their first two L mount cameras!

A new rumor site adventure has started wit This site will focus on the new Leica-Sigma-Panasonic partnership around the L-mount. This partnership will be official next week on Sept 25. And Panasonic will already announce the development of the following gear:

1) Entry level Full Frame L-mount camera with IBIS, 4k60p and Low Resolution Sensor
2) Pro level Full Frame L-mount camera with IBIS, 4k60p and High Resolution Sensor (close to 50MP)
3) New Full Frame 24-70mm zoom lens
4) New Full Frame 50mm fast prime
5) New Full Frame 70-200mm zoom lens

Read more about this on It’s likely that also Leica and Sigma will share some development details on Sept 25…

Some minor rumors and news: new Sony WX800, Fujifilm Instax Square SQ20 and PowerShot SX70

Before to move on to BIG rumors let’s clear the path by posting some minor news and rumors:

Canon PowerShot SX70 HS Digital Camera has been announced yesterday and you can preorder it at BHphoto.

Sony registered a new compact camera named WX800 (via Nokishita)

The Fujifilm Instax Square SQ20 (read more at Fujirumors).

Ok, reayd to go now? Big rumors coming!

WTF? Leica, Sigma and Panasonic will work together to develop the Full Frame SL mount camera system

And so all cards are on the table now: ON September 25 Leica, Sigma and Panasonic will announce a new profound partnership. Together they will develop cameras and lenses based on the Leica SL mount.

Expect them to announce cameras and lenses that will likely out-wow what Canon and Nikon announced weeks ago. But will that be enough to get a meaningful market share in the FF mirrorless world? You tell me in the comment system…