On May 22 at 3pm London time Panasonic will announce the S9 and the new 18-40mm compact zoom lens! Here are the info I know so far about the camera:

Panasonic Lumix S9 specs:

• compact Full Frame L-mount camera
• a bit more compact than Fuji X100VI
• no integrated EVF
• 24MP sensor of the S5II
• dedicated LUT button on camera to select your style
• possibility to upload your own LUT styles
• four different body color versions
• $200-$300 cheaper than S5II
• Announcement on may 22 at 3pm London time
• Curiosity: The Ai design in ny video is a mockup, but I have been told it’s actually pretty close to the real cam!)
• The camera is aimed at “content creators” and people who want ot have a very compact camera.

Pansonic Lumix 18-40mm L-mount lens:

• compact Full Frame AF lens
• aperture unclear yet

The new Full Frame L-mount compact camera will be announced on May 23. Here are some of the rumored specs:

• Camera made for “content creators”
• It has newly developed and “unqiue” features for content creators. Something never seen before!
• Uses the same S5II 24MP sensor.
• Very compact, barely taller than the L-mount itself. Smaller than the Fujifilm X100VI (without lens)
• No EVF
• around $200 $300 less than the Lumix S5II
• different color variations

Fujifilm can’t keep up with the production of the X100VI but they don’t care and are going to double down! According to Patrick from Fujirumors we will get a sort of blown up medium format version of the X100VI in 2025. The very first ever made digital fixed lens medium format camera.

No specs have been rumored yet but I am sure Fujirumors will share some more rumors soon! Stay tuned!

Both companies will announce new gear on May 16. And we already know what’s coming because everything got leaked via Fujirumors and SonyAlphaRumors:

• Fujifilm X-T50 Image + Film Simulation Dial
• GFX100S II Image
• XF16-50mm f/2.8-4.8 images
• GF500mm f/5.6 size compared to other GF lenses – Price Leaked
• Sigma 24-70mm f/2.8 DG DN

On May 16 Sigma will announce this new 24-70mm f/2.8 DG DN II lens:

• Optically improved (better color rendition and sharpness)
• Lighter and a tiny bit more compact
• 82mm filter size
• aperture ring
• inner focusing
• L and E mount
• May 16 announcement

“Influencers” are the new cow to milk and that’s why Panasonic will soon announce a new Full Frame L-mount cameras made for them! The rumors says:

• it’s a very affordable Full Frame camera
• very compact to make it easy to carry it with you
• no EVF…apparently tiktokkers don’t need that :)
• fully articulating screen to see you face while say some stupid things :)
• some extra special “influencer” features  (have no info about exactly what those features are).

Also Sony will announce a vlogger camera in late May, the ZV-E10II. I couldn’t care less about those kind of cameras but the truth is that they are selling hot. The Sony ZV-E10 is actually among the best selling cameras on Amazon :(

Anyway, I hope that one day Panasonic will also make “decent” Full Frame version of that beautiful LX100!

If there is one company that can think “differently” when it comes to cameras than this is Fujifilm. And there is now a fair chance that in 2028 they will launch a new digital version of the epic T-X1 panoramic film camera.

There is no information yet on possible specifications and sensor size. The original TX-1 could capture two formats: conventional 24×36mm format and a 24×65mm panoramic format. Perhaps the new digital version will have the same feature? Three lenses were made for this camera: 45mm f/4, 90mm f/4 and 30mm f/5.6.

And yes, this TX camera was made in partnership with Hasselblad. I don’t think they will make a partnership for the digital version this time?

via Fujirumors