Cool marketing move: Fuji and Sigma managers meet to discuss the future

Fujirumors translated some interesting parts of this Japanese talk session:

Increase Resolution

  • increasing resolution is easy if you don’t care about cost, size and weight

Spatial frequency of MTF different between Sigma and Fujifilm

  • Sigma … 10pcs/mm 30pcs/mm
  • Fujifilm … 15pcs/mm 45pcs/mm

In the MTF of the APS-C lens, the sigma is measured at 30 bottles/mm, which is the same as the full-size lens, and Fujifilm measures 15/mm 45/mm. Mr. Ueno said, “Fujifilm raises the hurdles and puts out MFT at 15 and 45, so I think Fujifilm is the cause of being said to be bad MTF.” On the other hand, Sigma said, “I have an image that 10 and 30 are the world’s standards, so I’m taking over it.”

Lenses that Fujifilm manager Ueno would like to see from Sigma for X mount

Anamorphic lenses

  • Sigma has received requests to make anamorphic lenses
  • “There are many disadvantages of anamorphic lenses, ghosts come out, distortion is big, blur becomes egg-shaped.” Is anamofic still good? It’s a bad resolution, isn’t it? But they say that this is beautiful… There was that struggle… It’s beautiful when you watch a lot of movies shot with Anamofic…Certainly!” He says.

Sigma wants to increase the number of X lenses.

  • Finally, Mr. Ozone from Sigma said, “I want to increase the number of X-mount lenses,” and he sends a message to X users that he wants to enjoy comparing Sigma X lenses and Fujifilm X lenses.

A curious ending: EOS-M models were the most sold cameras in Q1 in Japan

BCNranking collected the detailed sales from around half of the japans stores. And here are the most sold products during Q1. As you can see the EOS-M cameras were the most sold items. A glorious and curious ending for this system!


  1. Canon EOS Kiss M2 Double Zoom Kit White
  2. Canon EOS Kiss M2 Double Zoom Kit Black
  3. Canon EOS RP / RF24-105 IS STM Lens Kit
  4. Sony α6100 Double Zoom Lens Kit Black
  5. Sony α7 IV
  6. OM Digital PEN E-PL10 EZ Double Zoom Kit White
  7. Canon EOS Kiss M Double Zoom Kit White
  8. Sony α6400 Double Zoom Lens Kit Silver
  9. Nikon Z 50 Double Zoom Kit
  10. Panasonic LUMIX G100 standard zoom lens with tripod grip


  1. Tamron 28-75mm F / 2.8 Di III VXD G2 Model A063
  2. Tamron 28-200mm F / 2.8-5.6 Di III RXD Model A071
  3. OM SYSTEM M.ZUIKO DIGITAL ED 75-300mm F4.8-6.7 II
  4. Canon EF50mm F1.8 STM
  5. Sigma 28-70mm F2.8 DG DN | Contemporary (Sony E mount)
  6. Tamron 18-300mm F / 3.5-6.3 Di III-A VC VXD Model B061 (Sony E mount)
  7. Canon RF50mm F1.8 STM
  8. Nikon AF-S DX NIKKOR 35mm f / 1.8G
  9. Sony E 35mm F1.8 OSS
  10. Fujifilm Fujinon Lens XF35mmF1.4 R