Sony shows their new 400mm f/2.8 GM beats at the Kand trip

Sony organized a very big meeting Kando 2.0 with many Sony Artisans and experts. The event takes place in California an behind the glass they are again showing the new 400mm f/2.8 FE lens. But Sony wasn’t ready yet to unveil the proce which we suspect will be $10,000 :)

GIMP 2.10 released

If you need an Open Source software for your image editing you might check out the new GIMP 2.10:

GIMP 2.10 is the result of six years of work that originally focused on porting the program to a new image processing engine, GEGL. However the new version ships with far more new features, including new and improved tools, better file formats support, various usability improvements, revamped color management support, a plethora of improvements targeted at digital painters and photographers, metadata editing, and much, much more.

Check out the release

New Hasselblad X1D firmware 1.21.0 update adds ton of new features!

Today Hasselblad issued a major new firmware update for their X1D medium format mirrorles camera.

Firmware update 1.21.0

The 1.21 Firmware Update for the X1D platform adds to the photographer’s ease in not only capturing one’s shot, but their options for creativity as well.

Highlighted features include a White Balance Tool, allowing the photographer to set the colour temperature and tint directly on a photograph when shooting. In addition, the firmware now offers an Interval Timer and Exposure Bracketing. Using the Interval Timer, photographers can further their creativity with time-lapse shots. Exposure Bracketing gives users options in their exploration of varied exposure settings, capturing up to 9 frames with customisable sequences of bracketing exposures.


  • White balance tool
  • Interval timer
  • Exposure bracketing
  • Audio notifications
  • Tethered image import
  • Reset all settings: Option to disable reset of profiles
  • Power Off symbol while shutting down
  • Improved feedback to user when missing card in backup mode
  • Browse Zoom: Long-hold to zoom in to 100% or out to full image (X1D: Hold the AF-D/AE-L button; H6D: Hold the True Focus button)
  • New setting: Shutter speed limit for Auto ISO, P- and Full Auto Mode
  • Custom Button for Crop Modes – Replace “Crop Mode Cycle” with “Crop Mode Next” and “Crop Mode Previous”
  • Zoom into coordinates of the focus point for the image just taken
  • Browse images and pan when zoomed-in in EVF with swipe on touch-pad area on display
  • Start live view automatically in EVF after browsing on rear LCD
  • X1D – Audio playback through camera speaker during video playback
  • Auto focus support for all HC/HCD Lenses (except HC120 Macro) when using the XH Lens Adapter

New Hasselblad XCD 4/21mm announced

The XCD 21mm is an ultra wide-angle lens for the X System. Its extremely short focal length provides a 17mm full frame equivalent lens, making it perfect for landscape and architecture photography. The lens features a 32 cm close distance setting (1:10 image scale) and an aperture range between 4 and 32. The XCD 21mm features full automatic focusing as well as instant manual focus.

More info at