Sigma is developing a telephoto lens that “has never existed before”

Kazuto Yamaki, the CEO of Sigma, recently shared his thoughts on the company and the photography industry in an insightful, honest, and thought-provoking discussion. The conversation is well worth watching!

At the very end, he offered an intriguing sneak peek: Sigma is developing a telephoto lens like no other. Yamaki hinted that this new lens could be a game-changer for sports and wildlife photographers, saying it’s something they might find very exciting.

While the specifics remain a mystery, a few unique Sigma patents from recent years come to mind, such as:

  • 60-700mm f/4.5-7.4
  • 50-500mm f/4.5-6.5

It’s unclear if this new lens aligns with these designs, but it’s certainly an exciting prospect. What do you think—or hope—Sigma will unveil in 2025? Share your thoughts in the comments!

Canon took the market share lead in Japan

BCN has published the market share data for the Japanese market for October. Canon has overtaken Sony and now leads the rankings. And these were the top 10 best-selling cameras:

  1. Canon R50
  2. Sony ZV-E10II
  3. Canon R10
  4. Sony ZV-E10
  5. Sony A6400
  6. Nikon Z fc
  7. Panasonic G100D
  8. Nikon Z30
  9. Olympus E-P7
  10. Sony A7cII

Curiosities:

  • The Sony A7cII is the only Full Frame camera in the top 10
  • Sony shares little love for APS-C…but they sell hot :)
  • Only in Japan Micro Four Thirds still sells