Canon literally says it: “we will go on the offensive in the mirrorless camera market”

CanonWatch spotted the documents from the company’s Corporate Strategy Conference. And there is really no hiding anymore. Canon writes

“We will go on the offensive and work to expand our sales in the mirrorless camera market. This will allow us to reach our goal of 50% market share of the entire interchangeable-lens camera market.”

Canon believes they can reach a percentage of over 50% which is something they never had before. It would mean their new mirrorless offerings should beat the current Sony-Fuji-MFT systems. Hard to believe as they would really bring some kind of unexpected innovation to grab some attention.

Is this just marketing blabla or do they really have some exciting news ahead?

Sony A7IIII now shipping in Europe. First reviews by Tony Northrup, Photorec…

Sony A7III preorder links:
Sony A7III in USA at Adorama, BHphotoAmazonBestBuy, FocusCamera, BuyDig.
Sony a7III in Europe at Amazon DE, Calumet Germany, Amazon UK, ParkCameras UK, WexUK, Amazon FR, Amazon IT, Amazon ES.
Join our Sony A7III Facebook group.

Nikon: “100 megapixel Full Frame cameras are possible”

Focus Numerique interviewed Nikon at the Cp+ show. Here are some key info google translated from the original french text:

On the lack of innovation
we are not the first to launch a new technology. What is important to us is that our technologies are reliable and bring real added value to our users. For example, technologies such as Nano Crystal processing, PF lenses and optical stabilization are developed through our discussions with users.

On sensor stabilization
Nikon currently only uses optical stabilization. One of the problems of sensor stabilization, the sensor may no longer be exactly on the image plane of the camera and the image can lose precision. As we explained, we are not deploying new technology without being certain of its reliability and usefulness. Please wait, because we are developing this technology that will be used in the years to come.

100 Megapixel on Full Frame sensor and diffraction issue:
It will be possible! Diffraction is governed by physical laws and this phenomenon can not be eliminated only with optical technologies. We consider that on this point, a numerical correction is effective. What is very important for Nikon is that the use of digital corrections is not governed by technical constraints on a goal, but only to mitigate phenomena that we can not optically avoid.

About a possible Full Frame mirrorless:
Nikon launched the F mount 60 years ago. We have already sold 100 million goals. We have massive users who are already using our F mount lenses. Think of them. Nikon lens enthusiasts are very precious to us. In any case, it is difficult to answer your question clearly.”

My comments on this:
1) In this interview Nikon manages to sell their weakness as a strong point :)
2) Nikon is still hiding their cards on their mirrorless strategy.