Rumored body only price for the GFX is $6,499

The Fuji GFX preorders will start on January 19. And this should be the US pricing:

The FX50s body with EVF will be priced $6,499 (not the supercool tilting EVF but the normal one)
Fujinon GF 32-64mm f/4 lens $2,299
Fujinon GF 63mm f/2.8 lens $1,499
Fujinon GF 120mm f/4 macro lens $2,599

Will you buy the GFX for that price?

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via GFX facebook group via PhotoRumors

The sign of times: DJI is rumored to have acquired Hasselblad!

We were just praising the successful “restart” of the company thanks to the nice Hasselblad X1D. And now we got this: Luminous Landscape reports that CHinese Drone Maker DJI acquired the Swedish company! And no, this isn’t a crazy wild rumor. I am 99,999999% sure the rumor is correct!

What DJI plans to do with Hasselblad remains a mystery. But it seems DJI has the cash that Hasselblad has not to further develop the medium format segment:

It would be comforting, albeit naive, to think that everything will remain consistent and that no significant changes will take place, but I can assure you that this will not be the case. DJI sees a future in Hasselblad. I’m sure the Chinese market loves a brand like Hasselblad and it will be wildly successful there. But, what about the rest of the world? Can DJI maintain the iconic tradition and sales of such a mature and recognized brand?

I am yet not sure if that’s indirectly a good news for Fuji. I am not sure how many will buy the X1D knowing that the future path is a bit unclear…


The GH5 got announced and it’s a video camera beast!

Oh boy Panasonic surely know how a real “hybrid camera” should be made! You can preorder the $1,999 beast at Amazon, BHphoto, Adorama and Panasonic US.

And these are all the review links copied and pasted from

GH5 Reviews:
First impression review at Dpreview /// Press text at 43rumors /// Panasonic GH5 interview at Cinema5D /// Cameras.reviewed /// Hands-on with the GH5 at Dpreview /// GH5 review at CameraJabber /// /// Panasonic GH5 Hands-on at Cinema5D /// Presentation at ALC /// Hands-on at ParkCameras /// 8 Things You may have missed at Photogearnews /// Toma de contact at DSLRmagazine /// First impressions at ThePhoBlographer ///

Panasonic LUMIX GH5 Product Overview /// Panasonic Lumix GH5 4K 50/60p Test Footage – Japan by Steve Clarey /// Introducing Panasonic LUMIX GH5 /// Panasonic LUMIX GH5 4K 60P Video “HAND-CUT” by Griffin Hammond /// Panasonic LUMIX GH5 Shooting Impression by Griffin Hammond /// Panasonic LUMIX GH5 Shooting Impression by Daniel Berehulak /// Panasonic LUMIX GH5 Shooting Impression by Ross Grieve /// Hands-on by ParkCameras /// Panasonic Lumix GH5: toma de contacto /// Panasonic GH5 Newsshooter interview /// Panasonic Lumix GH5 – First Look ///
Panasonic GH5 First Look + Menu Run-Thru /// First look at the Panasonic LUMIX DMC-GH5 with Nick Driftwood /// First Look: Panasonic Lumix DMC-GH5 /// Panasonic Lumix GH5 | Hands-on Preview /// Preproduction Panasonic GH5 vs. Panasonic GH4: Sensor Test /// Panasonic GH5 – In Depth Specs & an Interview with Panasonic ///