Sony announces the new Planar 50mm f/1.4 FE lens!


In the middle of that hot summer (at least here in EU) Sony announced a new 50mm  f/1.4 Zeiss Planar FE lens! You can read all about the lens at On July 13 you will be able to preorder the lens and the 70-200mm GM zoom:
50mm f/1.4 Zeiss FE at BHphoto (Click here).
70-200mm GM at BHphoto (Click here).
Sony FE 1.4x Teleconverter at BHphoto (Click here).
Sony FE 2.0x Teleconverter at BHphoto (Click here).

Will Olympus and Panasonic delay the launch of their flagship MFT models?

The already leaked E-PL8 will be announced in August/September before the Photokina start

We keep receiving more hints about a possible delay on both the new Olympus E-M1II and Panasonic GH5 camera launch. Because of the Sony Kumamoto sensor factory stop both company have delayed their product launch roadmap by 3-5 months. We expect the Olympus E-PL8 and Panasonic LX200 to be announced at Photokina. While the E-M1II and Gh5 will be announced a couple of months later (very early 2017 at last).

We hope to receive some more “solid” confirmations on the roadmap change in the near future. Maybe Olympus and Panasonic will take the chance and add some additional features on the E-M1Ii and GH5?

Hasselblad explains why “bigger is better”

If you are wondering why you should consider to get the new Hasselblad X1D-50c medium format mirrorless camera just read this: With the following arguments Hasselblad explains why having bigger sensors is Better…


Not Just Megapixels

Even though our sensors offer some of the highest pixel count available today, it’s not just the density of megapixels that sets a Hasselblad image apart from the crowd. For any camera sensor, the physical size of its pixels governs the amount of light recorded for each one. Most sensor manufacturers are now using micro lenses on their pixels to maximise the light collected and the light gathering power determines the dynamic range of the sensor.


Hasselblad’s 50MP CMOS sensor delivers a pixel size of 5.3 microns; A similar resolution DSLR would have a pixel size of around 4.14 microns, giving the Hasselblad a 64% increase in light gathering power.

Wide Dynamic Range

Dynamic range can be described as the tonal ratio difference between pure black and pure white. To put this into perspective, the human eye can perceive a dynamic range of around 22 stops; most digital cameras fall far short of this value. In the photographic world, this means starting from a black exposure – with no light hitting the sensor: how many stops you can increase the light level whilst still showing a signal level that is not pure white.

The Pixel Analogy

Imagine each pixel as a container. The larger the container, the stronger the signal it can hold. In addition, all digital camera sensors have a minimum sensitivity level they can use, set by the electrical noise of the sensor itself. The difference between the two is known as the signal to noise ratio.

Our medium format sensors have a very high signal to noise ratio.

When you combine this high quality signal to noise ratio and the larger pixel sizes, Hasselblad sensors can deliver up to 15 stops of dynamic range compared to around 12 stops on a smaller sensor DSLR.


Pixel size and noise level drive the available dynamic range and very simple natural colour solution that delivers accurate colour recordings regardless of scene, and smooth tonal transitions without any need for multiple colour profiles.


The Hasselblad X1D-50c at BHphoto, Adorama and
Hasselblad 90mm F/3.2 XCD Lens for XD1 at BHphoto, Adorama and
Hasselblad 45mm F/3.5 XCD Lens for XD1 at BHphoto, Adorama and

First images of the new Fuji XF 23mm f/2, XF 50mm f/2 and XF 80mm f/2.8 OIS Lenses!


Along the new X-T2 (preorder here) Fuji also announced the new updated XF lens roadmap. On top you can see the image of the three new lenses and below the info when they will be released:


Preorder the X-T2:
in USA at BHphoto, Adorama.
in EU at Calumet, Fotomundus, WexUK.

via Fujirumors