November data: Here are the best-selling cameras and lenses on the Japanese market.

BCN tracks roughly 50% of Japan’s retail camera sales. These were the best-selling models in November:

Best selling system cameras:

  1. Canon EOS R10 RF-S18-150 IS STM Lens Kit — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  2. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit ZV-E10M2X(B) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  3. Canon EOS R50 Double Zoom Kit Black EOSR50BK-WZK — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  4. Canon EOS R50 Double Zoom Kit White EOSR50WH-WZK — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  5. Olympus PEN E-P7 EZ Double Zoom Kit Silver — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  6. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black ZV-E10M2K(B) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  7. Nikon Z50II Double Zoom Kit — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  8. Nikon Z30 Double Zoom Kit Z30WZ — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  9. Olympus PEN E-P7 EZ Double Zoom Kit White — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  10. Sony a6400 Double Zoom Lens Kit Black ILCE-6400Y(B) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  11. Canon EOS R6 Mark III Body — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  12. Nikon Z5II — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  13. Panasonic Lumix G100D W Kit DC-G100DW-K — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  14. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black ZV-E10Y(B) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  15. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit White ZV-E10M2X(W) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  16. Fujifilm X-M5 XC15-45mm Lens Kit Silver — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  17. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black ZV-E10L(B) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  18. Sony a7C II Zoom Lens Kit Silver ILCE-7CM2L(S) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  19. Sony a7C II Zoom Lens Kit Black ILCE-7CM2L(B) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  20. Canon EOS R50 RF-S 18-45 IS STM Lens Kit Black — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton

Best selling compact cameras:

  1. Kodak PIXPRO C1 (BN) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  2. Kodak PIXPRO WPZ2 – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  3. Panasonic LUMIX TZ99 (White) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  4. Canon IXY 650M (Silver) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  5. OM SYSTEM Tough TG-7 (Red) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  6. Kodak PIXPRO FZ55 (Red) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  7. Pentax WG-1000 Gray – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  8. OM SYSTEM Tough TG-7 (Black) – same links as item #5
  9. Canon IXY 650M (Black) – same link structure as item #4
  10. Escura InstantSnap White – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  11. Kodak PIXPRO FZ55 (Black) – identical to FZ55 Red above
  12. Fujifilm Instax mini Evo Black – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  13. Panasonic LUMIX TZ99 (Black) – same as item #3
  14. Fujifilm Instax mini Evo Brown – same as item #12
  15. Kodak PIXPRO C1 (Black) – same as item #1
  16. Canon PowerShot SX740HS (Silver) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  17. Fujifilm Instax mini Evo Gentle Rose – same instax link
  18. Kenko KC-AF11 BK – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  19. Canon PowerShot SX740HS (Black) – same as #16
  20. Kodak PIXPRO FZ45 (Black) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton

PetaPixel’s camera-brand power ranking

Here is PetaPixels ranking:

  • 1. Sigma (Grade: A+)
    The unanimous winner of 2025. Sigma was praised for having a “tremendous year,” releasing nine non-cinema lenses including a “flawless” 135mm f/1.4 and an affordable 200mm f/2 that excels at sports and portraits. They also shocked the hosts with a new camera (referred to as the “BF”) featuring an autofocus algorithm that rivals Sony’s real-time tracking, a massive leap for the brand.
  • 2. Nikon (Grade: A- / B+)
    Nikon maintained a strong reputation with the release of the Z50 II, which was described as “insanely well-rounded,” and the Z6 III. They capitalized on their RED acquisition to launch a cinema camera (“ZR”) and updated the legendary 24-70mm f/2.8 to “improve on greatness.” While the flagship Z9 is showing its age (“long in the tooth”), the ecosystem remains robust.
  • 3. Sony (Grade: A- / B+)
    Sony received a late-year grade bump due to the release of the Alpha 7 V. The camera features a 33MP partially stacked sensor (allowing for pre-capture and 90% of the A1 II’s speed at half the price) and a 4-axis multi-angle screen. While criticized for a stagnant entry-level lineup and “boring” designs, their optical engineering remains elite with releases like the 100mm Macro and 50-150mm.
  • 4. Canon (Grade: B / A-)
    Canon had a polarized year. The hardware was excellent, featuring the EOS R6 Mark III and the cinema C400 (finally adding Open Gate video). They also released a fun, unique 45mm f/1.2 lens. However, the hosts penalized the brand heavily for its “anti-consumer” stance on blocking third-party autofocus lenses, preventing them from taking the top spot despite excellent first-party releases.
  • 5. Hasselblad (Grade: B)
    A surprise addition to the grading list. Hasselblad impressed with the X2D II, featuring incredible 10-stop IBIS that makes shooting 100MP medium format handheld practical. They also released a new 35-100mm zoom. The brand was praised for its industrial design and distinct identity, even if it remains a luxury niche product.
  • 6. Panasonic / Lumix (Grade: B-)
    Panasonic started the year strong with the S1 II, a powerhouse for video, and firmware updates adding eye-detect box AF. However, their year “petered out” in the second half. The hosts felt that for wildlife and sports, Panasonic’s autofocus still lags behind the competition, making it hard to recommend as a truly versatile hybrid system compared to Canon or Sony.
  • 7. Fujifilm (Grade: B-)
    Fujifilm saw the biggest drop in grades. The year was described as “stagnant,” with the brand repackaging existing tech into bodies like the X-M5 and the controversial X-Half (half-frame camera). Autofocus performance for video was a major complaint (stopping halfway to the target), and no significant new lenses were released in the latter half of 2025.
  • 8. OM System (Grade: C+)
    OM System was described as “coasting.” The release of the OM-5 Mark II was viewed as a lazy update, primarily adding USB-C for compliance without significant innovation. While the new 50-200mm lens was praised as unique and high-quality, the hosts warned that the company needs to show more life to stay relevant.
  • 9. Leica (Grade: C / L)
    Leica received an “L” grade (for Leica) because they operate outside normal rules. They released the Q3 Monochrom, which was beloved, but also the M11-D (a rangefinder with an EVF) which the hosts felt lost the “soul” of the system. They remain a luxury brand that ignores market trends to focus on niche, prestigious experiences.
  • 10. Tamron (Grade: D+)
    Ranked as the loser of the year. Tamron’s strategy shifted toward manufacturing lenses for other brands (OEM work) rather than releasing exciting branded glass. Their only notable release, a 25-200mm super-zoom, was described as having “no excitement” and was completely upstaged by Sigma’s superior offerings.