BCN has released the detailed list of top-selling cameras for September. Their data covers roughly 50% of all Japanese retail stores, making it the most accurate snapshot of the market available.

Top 20 system cameras:

1. Canon EOS R10 RF-S18-150mm IS STM Lens Kit
2. Canon EOS R50 Double Zoom Kit Black
3. Sony ZV-E10 II Double Zoom Lens Kit Black
4. Fujifilm X-M5 XC15-45mm Lens Kit Silver
5. Nikon Z30 Double Zoom Kit
6. Sony ZV-E10 Power Zoom Lens Kit Black
7. Canon EOS R50 Double Zoom Kit White
8. Canon EOS RP RF24-105mm IS STM Lens Kit
9. Sony a6400 Double Zoom Lens Kit Black
10. Sony ZV-E10 II Power Zoom Lens Kit Black
11. Sony a6400 Standard Zoom Lens Kit
12. Nikon Z50 II Double Zoom Kit
13. Panasonic Lumix G100D W Set
14. Sony ZV-E10Y Double Zoom Lens Kit Black
15. Sony ZV-E10L Power Zoom Lens Kit White
16. Sony a6700 Standard Zoom Lens Kit
17. Fujifilm X-M5 XC15-45mm Lens Kit Black
18. Canon EOS R50 RF-S18-45mm IS STM Lens Kit Black
19. Canon EOS R50 RF-S14-30mm IS STM Lens Kit Silver
20. Nikon Zf 16-50mm VR Lens Kit Silver

Top 20 fixed lens cameras:

1. Canon PowerShot G7 X Mark III Black
2. Kodak PIXPRO FZ55 Black
3. Canon PowerShot SX740 HS Black
4. Kodak PIXPRO C1 Black
5. Panasonic Lumix TZ99 Black
6. Kodak PIXPRO WPZ2 Yellow
7. Canon PowerShot SX740 HS Silver
8. Kodak PIXPRO FZ45 Black
9. Canon PowerShot G7 X Mark III Silver
10. Kenko Tokina KC-AF11 BK
11. Fujifilm Instax Mini Evo Black
12. Kodak PIXPRO C1 Brown
13. Kodak PIXPRO FZ55 Red
14. Canon IXY 650 Silver
15. Fujifilm Instax Mini Evo Brown
16. Yashica movio MAF100 Digital Camera
17. Ricoh GR IV
18. Panasonic Lumix FZ85D Black
19. Sony ZV-1F Black
20. Panasonic Lumix TZ99 White

Here is the roadmap from Leica:

• Leica Q3 Monochrom: Around October 16th
• Leica M EV1: Around October 23rd
• New Leitz phone (to be announced soon – probably the first week of October)
• Leica SL3 Reporter (late 2025 holiday shopping season)
• Leica M12 (2026)
• Medium format mirrorless camera (2026?)
• M-mount lens rumors (expected late 2025 or early 2026):
  • Noctilux M 35mm F1.2
  • APO-Summicron M 50mm F2 macro capabilities
• L-mount lens rumors:
  • SL APO 135mm
  • SL 85mm F1.4 (probably based on a Sigma design)
  • 105mm
  • SL 18-50mm
  • SL APO-Summicron SL 24mm F2 ASPH
  • SL 28-105mm or 24-105mm F4

via Digicameinfo via Lr

Yodobashi shared the list of best-selling gear in early September:

Top 10 Best-Selling SLR Cameras:

1. Hasselblad X2D II 100C Body
2. Sony α7C II Zoom Lens Kit (FE 28–60mm)
3. Fujifilm X-M5 XC15–45mm Lens Kit
4. Sony α7C II Body
5. Canon EOS R5 Mark II Body
6. Canon EOS R50 Double Zoom Kit
7. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit
8. Nikon Z50II Double Zoom Kit
9. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit
10. Canon EOS R6 Mark II Body

Top 10 Best-Selling Lenses:

1. Sony FE 24–70mm F2.8 GM II
2. Canon RF100–500mm F4.5–7.1 L IS USM
3. Hasselblad XCD 2.5/55V
4. Sony FE 70–200mm F2.8 GM OSS II
5. Canon RF24–70mm F2.8 L IS USM
6. Sigma 200mm F2 DG OS | Sports (E-mount)
7. Canon RF70–200mm F2.8 L IS USM
8. Sigma 16–300mm F3.5–6.7 DC OS | Contemporary (RF)
9. Nikon NIKKOR Z 24–120mm f/4 S
10. Canon RF100–400mm F5.6–8 IS USM

Top 10 Best-Selling Compact Digital Cameras:

1. Ricoh GR IV
2. Canon PowerShot SX740 HS
3. Sony VLOGCAM ZV-1 II
4. Panasonic LUMIX TZ99
5. Fujifilm X Half
6. Sony Cyber-shot RX1R III
7. Ricoh GR IIIx
8. Kodak PIXPRO C1
9. Fujifilm X100VI
10. Leica D-LUX8

Compact Cameras Are Making a Comeback! — According to Kakaku Magazine, the long-shrinking market for compact digital cameras is showing surprising signs of revival.

The report highlights the rising popularity of Fuji’s bold compact, the Fujifilm X100VI, a premium APS-C camera celebrated for its retro design, fixed 23mm f/2 lens, and cutting-edge features. Despite smartphones dominating casual photography, dedicated enthusiasts and new creators are turning back to premium compacts for their unique blend of portability and image quality.

Why Compact Cameras Still Matter:

• Portability & Style: Premium compacts are small enough to carry daily, yet powerful enough to deliver professional results.
• Dedicated Optics: Fixed-lens compacts like the X100VI and Ricoh GR III series offer optics that smartphones simply can’t replicate.
• Rising Demand: Data from Kakaku shows renewed interest in the compact category after years of decline.
• Brand Strategy: Fujifilm’s decision to invest in high-end compacts is paying off, sparking a wave of renewed consumer enthusiasm.

The article also notes that while major camera makers pulled away from compact cameras over the past decade, niche models with strong brand identity and advanced specs are carving out a profitable market segment. For photographers who value discretion, design, and direct tactile controls, compacts are more attractive than ever.

Popular compact Models — Buy Here:

Fujifilm X100VI at BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, WexUK, Clifton
Fujifilm X100V at BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, WexUK, Clifton
Fujifilm X-E4 at BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, WexUK, Clifton
Ricoh GR III at BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, WexUK, Clifton
Ricoh GR IIIx at BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, WexUK, Clifton
Panasonic LX100 II at BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, WexUK, Clifton
Sony RX100 VII at BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, WexUK, Clifton
Canon PowerShot G7 X Mark III at BHphoto, Amazon, Adorama, Fotokoch,

The Ricoh GRIV is now finally available for preorder at Amazon (Click here). Takes 1-2 months to ship out!

DJi announced the new Osmo Nano which is now available at Amazon (worldwide store), DJI (worldwide store), Fotoerhardt, WexUK.