You can preorder the new Nikon 24-70mm f/2.8 S II lens at BHphoto (Click here).

The Ricoh GR IV is now available for preorder at B&H Photo, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK. I bet preorder umbers will be crazy on this one!

Here is the leaked press text for the launch of the new Hasselblad X2DII that will happen next week on August 26. You also see the first image of the new XCD 2,8–4/35–100E lens!

Hasselblad Unveils X2D II 100C and New Zoom Lens
Hasselblad launches 100MP HDR medium format with new zoom

Hasselblad has announced the X2D II 100C, an update to the highly respected X2D 100C. This new 100-megapixel medium format camera will be the first to offer true end-to-end high dynamic range (HDR). As well as the new camera body, Hasselblad has also launched the XCD 2,8–4/35–100E, a compact standard zoom lens designed to deliver flagship optical performance across a wide focal range.

The X2D II 100C builds on the original X2D 100C, introducing several key innovations. Chief among them is AF-C continuous autofocus, a first for Hasselblad, powered by deep learning algorithms to deliver faster, more reliable subject detection and tracking. Its Phase Detection Autofocus system now covers 425 zones, supported by LiDAR-assisted focusing and a new AF illuminator for improved performance in low light.

In terms of image quality, the X2D II 100C features Hasselblad Natural Colour Solution with High Dynamic Range (HNCS HDR), bringing real life colours, greater highlight retention, and richer tonal detail even in difficult lighting. HDR files can be saved as HDR HEIF or Ultra HDR JPEG and can be reviewed on the new 3.6-inch OLED screen, which is now 75% brighter than its predecessor.

At its heart is an enhanced 100MP BSI CMOS sensor with 16-bit colour depth and a dynamic range of 15.3 stops. Combined with a new 10-stop, 5-axis stabilisation system, the camera offers even greater control for hand-held shooting, including the ability to capture long exposures without a tripod. Phocus Mobile 2 expands the workflow further, enabling editing, remote control, and HDR RAW processing directly from an iOS device.

The X2D II 100C features 1TB of internal storage and a CFexpress Type B slot for expansion, so there should be no worries about running out of storage space even with those high-resolution files. The X2D II 100C design has also been refined over the previous release and now features a lighter body, new graphite grey matte finish, tilting OLED screen, 5D joystick, and customisable controls for improved ergonomics.

Complementing the new body is the XCD 2,8–4/35–100E lens, a versatile standard zoom covering 28–76mm full-frame equivalent. With an aperture range of f/2,8 to f/4, it offers strong low-light performance and smooth bokeh, while maintaining edge-to-edge sharpness. The optical formula includes 16 elements in 13 groups, with three aspherical and five ED elements. This makes it fully capable of meeting the demands of a 100MP sensor.

The lens employs the fastest stepping motor in the XCD lineup boosts the autofocus. One of the features that Hasselblad cameras are known for is the integrated leaf shutter that supports full flash synchronisation up to 1/4000 second, while the compact 894g body ensures handling remains balanced on the new X2D II 100C.

Hasselblad is also releasing accessories, including the Vandra Camera Backpack, inspired by Sweden’s Freedom to Roam, and three new 86mm filters: UV, ND8, and CPL.

Hasselblad X2D II 100C Specifications:

100MP BSI CMOS medium format sensor
16-bit colour depth, 15.3 stops dynamic range
Hasselblad Natural Colour Solution with HDR
AF-C continuous autofocus, 425 PDAF zones
5-axis, 10-stop in-body image stabilisation
ISO 50 native sensitivity
1TB internal SSD storage + CFexpress Type B slot
3.6-inch OLED tilting screen, 1400-nit brightness
Weight: 7.5% lighter than X2D 100C
Graphite grey matte finish, redesigned ergonomic grip

XCD 2,8–4/35–100E Specifications:

28–76mm full-frame equivalent focal length
Aperture range f/2,8–f/4
16 elements in 13 groups (3 aspherical, 5 ED)
Fastest stepping motor in the XCD lineup
Integrated leaf shutter, sync from 1/4000s to 68 minutes
Length: 138mm, Weight: 894g

Price and Availability:

The Hasselblad X2D II 100C will be available at £6,400 / $7,399, while the XCD 2,8–4/35–100E lens is priced at £4,100 / $4,599. The Vandra Backpack is £369 / $469, with the new 86mm filters priced between £259–£469 depending on type. Availability will be through Hasselblad Flagship Stores, authorised dealers, and the official Hasselblad online store at www.hasselblad.com.

The preorders for the new Ricoh GRIV will open on August 20 at 6pm New York Time at BHphoto (Click here).

Preorders:
Sigma 200mm f/2.0 at BHphoto, Amazon, Adorama, FotoKoch, FotoErhardt, Calumet, WexUK.
Sigma 12mm f/1.4 at BHphoto, Amazon, Adorama, FotoKoch, FotoErhardt, Calumet, WexUK.

Press text and reviews:
Introduction at Explora. 200mm lens test at PetaPixel and ThePhoBlographer. 12mm test at APVL.

200mm lens reviews:

12mm lens reviews:

Official product videos:

Here are the full images and specs of the new Sigma 200mm f/2.0 lens (E/L) that will be announced on August 19:

Key Features

Professional optical quality – the use of 17 elements in 13 groups, including FLD and SLD lenses, ensures the highest level of sharpness and contrast, reducing all chromatic aberrations and distortions.
Bright f/2 aperture – ideal for working in low light conditions and achieving effective, soft background blur (bokeh).
Advanced OS stabilization – the effective Optical Stabilizer system enables handheld shooting at long exposure times, increasing the comfort of field work.
Super-fast HSM autofocus – the Hyper Sonic Motor guarantees fast, precise and almost silent focusing, which is crucial for sports and nature photography.
Weather-resistant construction – seals protect against dust and moisture, and a fluorine coating prevents water, grease and dirt from adhering.
Teleconverter compatibility – compatibility with Sigma TC-1401 and TC-2001 allows you to extend the focal length to 280 mm and 400 mm, respectively.
Ergonomic design – the solid metal construction ensures stability, and the focus and zoom rings operate smoothly and precisely.
Dedicated Sports series – a line created for demanding photographers who value durability, speed and uncompromising image quality.
High resolution from edge to edge – optics designed to fully utilize the capabilities of Sony’s modern high-resolution matrices.
Support for video equipment – silent AF and OS stabilization make the lens also useful for filming.

Overview

Professional telephoto lens for demanding applications

The Sigma 200mm F2 DG OS Sports lens is designed for sports, nature, and portrait photographers who require exceptional optical quality and reliability in all conditions. Thanks to its fast f/2 aperture and advanced optical design, it delivers excellent sharpness, contrast, and color reproduction, even in challenging lighting conditions.

Fast F2 aperture – unlimited creativity

The f/2 aperture allows you to achieve beautiful background blur (bokeh) and work in low light without having to raise the ISO. This is especially important in sports and nature photography, where quick reaction time and the ability to capture decisive moments are crucial.

Advanced optical system

The lens is constructed with the highest quality optical elements, including FLD (“F” Low Dispersion) and SLD (Special Low Dispersion) lenses, which minimize chromatic aberrations and ensure excellent sharpness from the center to the edges of the frame.

OS optical stabilization

The OS (Optical Stabilizer) system enables stable handheld photography even at longer exposure times, which is especially important at a 200 mm focal length.

Fast and precise autofocus

The HSM (Hyper Sonic Motor) used in combination with the AF algorithm ensures lightning-fast, quiet and accurate focusing, both in photography and video.

Durable, sealed construction

The Sports series guarantees the highest durability – the lens is dust and splash resistant, and hydrophobic coatings protect against water, dust and fingerprints.
Compatibility with teleconverters

The lens is compatible with Sigma teleconverters, allowing you to increase the focal length to 280 mm (with TC-1401) or 400 mm (with TC-2001) while maintaining high image quality.

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via CanonRumors

Here is the summary of the camera that are on top:

1. Olympus OM-D E-M10 — 16MP MFT, IBIS, EVF, flip screen, dual dials, fast AF; the best balance of size, handling, and IQ around ~$250. (B&H Photo, Amazon, Adorama, Calumet DE, Foto Erhardt, WexUK, Fotokoch)
2. Nikon 1 V3 — Modular, quick AF and bursts, 18.4MP 1″ sensor; versatile and fun despite a discontinued lens line. (B&H Photo, Amazon, Adorama, Calumet DE, Foto Erhardt, WexUK, Fotokoch)
3. Panasonic GF9 / GX850 / GX800 — 16MP MFT, 4K video, flip screen, strong AF; often a kit under $300—sell the kit lens to net <$250. (B&H Photo, Amazon, Adorama, Calumet DE, Foto Erhardt, WexUK, Fotokoch)
4. Fujifilm X-A1 — 16MP Bayer sensor with Fuji colors/film sims, flip screen, X-mount; no EVF or touch, AF okay. (B&H Photo, Amazon, Adorama, Calumet DE, Foto Erhardt, WexUK, Fotokoch)
5. Nikon 1 J5 — 20.8MP 1″ sensor, blazing bursts (20–60 fps), flip screen; microSD and limited lenses, annoying Wi-Fi button. (B&H Photo, Amazon, Adorama, Calumet DE, Foto Erhardt, WexUK, Fotokoch)
6. Sony NEX-C3 — 16MP APS-C, tilt screen, E-mount entry; clunky old menus, plasticky feel, average AF—but super cheap. (B&H Photo, Amazon, Adorama, Calumet DE, Foto Erhardt, WexUK, Fotokoch)
7. Canon EOS M2 — 18MP APS-C, touchscreen, Wi-Fi; Magic Lantern adds 1080p RAW; AF so-so and no tilt screen. (B&H Photo, Amazon, Adorama, Calumet DE, Foto Erhardt, WexUK, Fotokoch)
8. Olympus E-PM1 — 12MP MFT, RAW, fast AF for age; dated UI, fixed screen, no grip, but ultra-budget friendly. (B&H Photo, Amazon, Adorama, Calumet DE, Foto Erhardt, WexUK, Fotokoch)