That is a massive let down. Canon big teaser counter and full page advertising on the New York Times was made for a completely unexciting self-producing and self-publishing platform. There is one video on top and another one here if you want to see what it is: https://www.youtube.com/watch?v=FtS39XS513I.
We will no more believe in any Canon teaser :)
found via CanonWatch.