Latest rumors: GH4 firmware, E-M10II, Sony APS-C.

Just a short heads up on a few new small rumors:

1) Panasonic will announce a new firmware update for the GH4 on September 1. It will add V-LOg and a couple of other features. The firmware download will be available in October

2) Olympus will announce the E-M10II in late August. Only minor improvements are expected like electronic shutter function. Sensor same as usual 16MP :)

3) Sony could announce a new APS-C E-mount camera in late August. Probably a new A6100 or A7000.

Sony says focus from now on is on Full Frame. Entry level APS-C market is slowing down.

Sony Korea Manager Bae Ji-hoon got interviewed at Koreatimes and said:

Sony will concentrate on full-frame cameras in the future. In the short run, we will target existing full-frame camera users and then attract those who use entry and mid-class models to upgrade their cameras in the long run, raising the popularity of full-frame cameras. To do so, we plan to boost our presence in the professional market such as photo studios and wedding photography. Besides the stagnant growth of the camera market, the entry-class segment of the lens-interchangeable camera market is slowing down drastically.
We held a 59 percent share in the mirror-less camera market last year and have been the top seller of mirror-less cameras for the last five years, but we have never topped the gross lens-interchangeable camera market on a yearly basis. Our goal this year is to become the leader in this market for the first time.

I don’t think he was only talking about the Korean Market. If Sony is pull back from the APS-C market this would be quite a surprise! But it would also explain why they didn’t introduce the A6xxx camera that was leaked on the roadmap earlier this year.

Is Sony giving up on APS-C???

Found via Dpreview.

Olympus E-M10 confirmed to be announced in August.

We got a highly reliable information that Olympus will announce the E-M10II in August. Hope to get the exact date soon. Specs so far are unknown but I have been told to not expect anything revolutionary. For that you will have to wait for the E-M1II coming in 2016!

New rumors roundup: E-M5II and GH4 firmware and new Sony FE 85mm f/1.4 G lens.

Here are a couple of new rumors coming from the mirrorless world:

1) Panasonic will add V-LOG on the GH4 via a new firmware update coming in October

2) Olympus will improve the High Resolution mode viw firmware upgrade (coming within days?)

3) Sony will launch a new FE 85mm f/1.4 G lens with “creamy” f/1.4 look.

No new rumor yet from Fuji-Samsung-Nikon…

Sony rumored to launch both, a new A6100 and A7000 this year.

Latest rumor we got suggest that Sony is actually planing to release two new APS-C E-mount cameras this year. One is the A6100 and one is the high end A7000.

SonyAlphaRumors got some specs about the A7000 but I don’t know if these are really the final correct features:

Still ironing out the last kinks is needed, but it is likely to be announced soon. A possible date would be aug/sep.
•    The specifications showcase
•    Upgrade of the widely famed APS-C alpha6000
•    Newly developed 24MP sensor featuring backside illumination for increased sensitivity.  
•    In sensor HDR function including video for dynamic range up to 15.5EVs
•    196 phase detect auto focus points
•    Blazing 16fps continuous autofocus burst rate
•    Unlimited 4k video recording
•    Refined pop out  XGA OLED Tru-Finder
•    180 degree tilting 2.36M Dot  LCD monitor
•    Weather-Resistant Magnesium Alloy Body

By default the Camera will come with a new and improved Kit lens featuring 16-50mm F2.4-3.6
The camera set will be targeted to the professional consumer demanding uncompromised image quality in a small body. The target retail price will be set at1499$