Zeiss announces the new Loxia 21mm f/2.8 lens for the Sony E-mount system.

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Zeiss announced another small jewel lens, the new Loxia 21mm f/2.8 Distagon for the Sony FE system. The lens costs USD 1,499 (excl. VAT) or EUR 1,259.66 (excl. VAT).* and will ship in December. Preorder are up and running at BHphoto (Click here).

And do not forget that the new Otus 28mm f/1.4 lens will be announced on Wednesday at 11:00 Berlin time!

Full Loxia lens coverage on SonyAlphaForum and Pres text on SonyAlphaCameras.

Canon EOS M10 now officially listed at Canon USA!

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Here are the full specs and descriptions of the new Canon EOS M10 AOS-C mirrorless camera. They just have been published by Canon US:

The Power of an EOS Camera, Simplified
Step up to EOS camera quality in a simple and easy-to-use package! The EOS M10 camera combines a lightweight, compact design with the power and image quality EOS cameras are known for along with the versatility of interchangeable lenses. Inside is an 18.0 Megapixel CMOS (APS-C) sensor that’s paired with the DIGIC 6 Image Processor to help capture colorful, detailed videos and photos, even in low-light situations. To help expand creative opportunities, the EOS M10 is compatible with a wide range of compact EF-M lenses specially designed for EOS M series digital cameras, and the extensive range of EF* and EF-S* lenses used with Canon’s DSLR cameras. It also has easy-to-use and automatic settings like the innovative Creative Assist to simplify photo adjustments and help ensure your images are how you want them. Self Portrait mode extends that assistance to help you grab great selfies by adjusting settings that smooth skin tones and artistically blur backgrounds. If it’s too dark for a normal photo, a built-in pop-up flash lights up dark spaces. All these powerful features combine to make the EOS M10 worthy of your attention, while being conveniently wrapped in a slim, stylish camera.

Legendary Image Quality in the Palm of Your Hand
The EOS M10 camera features a lightweight, comfortably designed body that’s easy to hold and take with you. From overseas vacations to backyard family gatherings, the EOS M10’s compact size means it can easily be on hand, without getting in the way. A built-in thumb grip also lets you grasp the body securely, while the rounded edges make holding the camera easier when recording long video clips. All this while still featuring the image quality for which Canon EOS cameras are so well known.

Superb Detail With Minimal Noise
The 18.0 Megapixel CMOS sensor captures lots of detail with very little image noise. The sensor itself is APS-C type, which is the same size as the sensor found in Canon’s EOS Rebel series of cameras. The high resolution means you can crop the image to focus on one section, or have enough detail to print large photos to display or give to your family and friends. An ISO range of 100–12800 (expandable to 25600) lets you capture images on bright sunny beaches and darkened streets.

Fast Focus
Life happens fast, and there’s little worse than missing out on capturing that perfect moment because the camera was too slow to focus. The EOS M10 camera uses Canon’s Hybrid CMOS AF II autofocus system, which measures up to 49 different points in an image quickly and accurately to help get it in focus. In addition, face detection and object tracking help keep the subject of your photo focused, even if they move. What’s more, the EOS M10 is compatible with all EF-M lenses, which feature an AF+MF mode that lets you easily combine the speed of autofocus with the creative flourish possible with manual focus.

Get the Shot You Want, at Any Angle
It’s vital to see if you’ve composed the photo you want. The EOS M10 camera’s 3.0-inch touch screen has 1.04 million pixels, letting you preview images in high detail. It can pivot a full 180°, meaning you can capture a unique dog’s-eye-view of the world or flip the screen up to get that epic selfie.

Superb Moviemaking Made Easy
The EOS M10 camera can capture 1920×1080 Full HD video at frame rates of both 24p and 30p, and can record in MP4 format for easy sharing online.

Moviemaking Made Easy with Manual Movie Control
The EOS M10 camera is a fine moviemaking tool. With touch-activated AF and a number of manual controls available, it’s easy to make intuitive setting adjustments silently and on the fly using the EOS M10’s dials and touch operations.

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