Just announced: DJI Mavic Pro fold-up drone shots 4K video and is super compact

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DJI just announced the new Mavic Pro fold-up drone. You can preorder it with the controller for $999 at BHphoto (Click here). The drone weights 743g with battery 4k camera and gimbal included.

I am no drone expert but this certainly looks kinda of cool to use:

Andreas Kaufmann believes some photographic companies have a “foot in the grave”!

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Leica Boss Andreas Kaufmann got interviewed by Lesnumeriques (google translation). Let’s focus on one single answer he gave to the following question:

Are you optimistic about the future of the photography market in, say, 10 years?

If all goes well, it will be a very exciting market with many new things. But, if everything does not go perfectly and deep changes are not undertaken, some competitors will inevitably disappear. Some have already withdrawn, like Samsung, others already have a foot in the grave. (Silence) I really do not want this to happen that way, because as a historical actor we do not want to see a long-time companion pass away, even if it’s a rival. But if they do not move fast enough, I greatly fear for their future. What is certain is that Leica will never enter the action cam market. It was launched, forged, consolidated and locked by GoPro, which have incredible marketing resources. Above all, this is a market that is declining rapidly and we do not want to be part of his fall along with GoPro. Anyway, what are action cams outside of  holiday? You won’t film yourself while you are working, will you? (Laughs) The only niche market which Leica has wanted to enter for ten years is the smartphone market. But hey, this is not really a niche … If you really want to make money, the film industry seems much more appropriate to me and I’m thrilled that Sigma think the same as we do.

I really would love to know from Kaufmann who those companies are. As I have no such power I will simply ask our readers that:

What are the companies that will quite their photographic business wihtin the next 5 years?

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Thanks Mistral for the link and the tip!

The full focal length and aperture GFX lens to FF equivalence

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Nobody did yet a real Full Frame equivalence of both the focal length AND aperture. So let me do this: The GFX lenses have a bit more than a 1/3 stop advantage. The below equivalence numbers are rounded:

23mm f/4.0 in Full Frame 18mm f/3.2

32-64mm f/4.0 in Full Frame 25-51mm f/3.2

45mm f/2.8 in Full Frame 36mm f/2.2

63mm f/2.8 in Full Frame 50mm f/2.2

110mm f/2.0 in Full Frame 87mm f/1.6

120mm f/4.0 in Full Frame 95mm f/3.2

Designed fast lenses for medium format is quite challenging as they tend to become very big. Based on those conversion I would definitely go for a 45mm lens and the 110mm lens. And you?

Choose the lenses you would buy along your GFX:

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UPDATE: Thanks to Mike for the slightly corrected aperture info!