Fuji says next generation of mirrorless cameras will beat DSLRs in every respect!

Dpreview interviewed Mr. Toshihisa Iida from Fuji. One of his most interesting statements is this:

“Maybe one more processor and sensor generation should be enough to make mirrorless beat DSLRs in every respect.”

That would be nice!

And here are a few interesting bits about the GFX which will start shipping out next week at BHphoto, Amazon and at Calumet Germany:

GFX camera release cycle:Obviously the sales volume will be lower, so the product life cycle will probably be longer. But whenever we have the right combination of the right hardware, the right sensor and the right processor, we’ll introduce a new camera.

Future lenses:A lot of photographers are asking us for telephoto lenses, in the 200-300mm range. Nature photographers for example. Also people are asking for a wide-angle, like a 15mm equivalent, and an equivalent to the 70-200mm on full-frame.

Press text: SD association doubles bus interface speeds with UHS-iii

The SD association announced a newUHS-III card standard. It allows up to 624 MB/sec transfer ratem which is ideal for 8K and 360 degree video recording. Here is the full original press text:


  624 MB/sec transfer rate makes quick work of high-quality camera images,
          360-degree, virtual reality and 4K and 8K video applications

Pacifico Yokohama, Japan — CP+ Camera and Photo Imaging Show Booth # G-16 —
Feb. 22, 2017 — The SD Association announced today UHS-III, doubling the fastest
SD memory card transfer rate up to 624 megabytes per second (MB/s). UHS-III faster
speeds help move large amounts of data generated by data-intense Gbps wireless
communication, 360-degree cameras, drones, 3D, 4K and 8K videos recorded on
SDXC and SDHC memory cards.Mirrorlessrumors.com
Immense storage capacities introduced with SDXC memory cards give users the ability
to take more pictures and make unique video features on the latest imaging devices.
Fast UHS bus interfaces help users manage that content more quickly. Since it is fully
backwards compatible, devices offering UHS-III bus interface will accept the billions of
existing SD memory cards in the market today.

“SD memory card capabilities continue to expand, paving the way for new and highly
anticipated imaging and video features, from virtual reality to 8K video,” said Brian
Kumagai, SDA president. “The SDA remains committed to supporting innovation by
consumer electronics manufacturers and to delivering the same performance and
interoperability consumers and professional users love about SD memory cards.”

The SDA released a visual mark to denote UHS-III SD memory cards for easy
matching with devices’ recommendation for the best SD memory card for optimal

SDXC UHS-III card example:
UHS Bus InterfaceMirrorlessrumors.com
The UHS-III high-speed interface signals are assigned to the second row of SD
memory card pins introduced with UHS-II. This newest bus transfer speed option will be
available in full-size SDHC and SDXC cards, as well as microSDHC and microSDXC
cards. It does not change the physical size or shape of the cards as the move from
UHS-II to UHS-III involves only a PHY change, allowing relatively easy and fast
upgrades of existing UHS-II products to UHS-III.

Both UHS-I and UHS-II make the robust storage specified for SDHC and SDXC
manageable and even more portable. Ultra High Speed was announced in June 2010
with UHS-I delivering top bus-interface speeds of 104 MB/sec, which was tripled to 312
MB/sec in UHS-II. UHS bus interfaces are backwards compatible and are exclusive to
SDXC and SDHC products. All UHS-equipped memory cards achieve greatest
performance when paired with corresponding UHS devices. SDXC and SDHC UHS-I
and UHS-II products are already in retail outlets around the world and supported by
leading camera manufacturers. You can read more about UHS on our website.

Find the SD Association at CP+ Camera and Photo Imaging Show in Booth MR-16,
February 23-26, 2017, in Pacifico Yokohama, Japan.

SD Association
The SD Association is a global ecosystem of nearly 900 technology companies charged
with setting interoperable SD standards. The Association encourages the development
of consumer electronic, wireless communication, digital imaging and networking
products that utilize market-leading SD technology. The SD standard is the number one
choice for consumers and has earned more than 80 percent of the memory card market
with its reliable interoperability and its easy-to-use format. Today, smart phones, tablets,
Blu-ray players, HDTVs, audio players, automotive multimedia systems, handheld PCs,
digital cameras and digital video cameras feature SD interoperability. For more
information about SDA or to join, please visit the Association’s website,
SD Logos are trademarks licensed by SD-3C LLC.

Cosina Japan announced the development of three new Sony E-mount lenses

Cosina Japan announced that it is developing three new E-mount lenses. There is yet no info about the price or shipment time.

The Voigtländer MACRO APO-LANTHAR 65mm F2 Aspherical was announced at Photokina 2016 in Cologne, Germany, as a reference exhibit. Since then specifications and appearance have been improved.
The Red, Green, and Blue lines on the lens barrel proudly indicate its heritage from vintage APO-LANTHAR lens designs – High Performance.
At F2, this lens is one of the fastest macro lenses available for full frame format. SAR
Macro Ratio is 1:2. Minimum Object Distance is 31cm.

NOKTON 40mm F1.2 Aspherical is the fastest 40mm lens ever made for the Full Frame format sensor. This lens is compact enough but also can produce high resolution picture due to the lens construction design optimized for Full Frame E-mount sensor.
Minimum Object Distance is 40cm. Selective Aperture Control System is available.

We re-design the lens construction of M-mount version, which is now optimized for Full Frame E-mount sensor. As NOKTON Classic 35mm F1.4 has the “Classic” in its name, this lens produce beautiful Bokeh at wide open, and sharp image at stop down.

Fuji announces two new Cine lenses and a new updated XF roadmap with three lenses!

Today Fuji announced two great Cine lenses which will be available for E-mount and X-mount (full info on SAR). One of the lenses (18-55mm T/2.9 E-mount) can be preordered now at BHphoto (Click here) and Adorama (Click here).

Fuji also released a new XF lens roadmap which shows three more lenses to come:

The XF80mm f/2.8 OIS WR will arrive sometimes in the middle of the year. By early 2018 we will get a new Ultra Wide Angle Zoom and by end 2018 a new Telephoto Prime Lens.