The cameras the companies should do according to Photolari

The Photolari team humorously critiques camera brands and proposes imaginative new products that should exist. They jokingly position themselves as barroom “know-it-alls” advising billion-dollar marketing departments. They then suggest product ideas for several brands:

OM System: Make a PEN-style compact or interchangeable-lens camera to complement their outdoor-oriented lineup; leverage Micro Four Thirds strengths for small, high-quality street cameras.
Pentax: Revisit retro-styled DSLRs, revive the quirky Pentax Q mirrorless system, and push forward their film projects or create a film GR camera.
Sony: Design an APS-C flagship (like a rumored A7000) with pro-level controls and ergonomics.
Panasonic: Offer an affordable vlog camera under €1000, modernize the GX9, make an S9 with a viewfinder, and even consider a video-only “FX-style” model targeting hybrid shooters.
Canon: Expand their retro concept (similar to Nikon Zf) into a high-end compact line, reviving the G series spirit with modern sensors and features.
Nikon: Revive the Coolpix A compact APS-C concept, release a low-cost entry-level interchangeable-lens camera for beginners, and create a pro-level APS-C body akin to the D300 or Canon R7.
Fujifilm: Offer a more affordable X100-like camera, perhaps without the hybrid viewfinder, or a refreshed XP series rugged camera; also entertain a cinema camera concept called “Eterna.”
Leica: No major critique, but jokingly suggest a Leica customization service.
DJI: Improve the Pocket line by making it larger, with more battery, better color profiles (like iPhone), dual lenses, and superior usability for vlogging.

What are your thoughts on this list?

 

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New Hasselblad X2DII will be announced in August

Back in June I shared the first official images of the new Hasselblad X2DII published through the FCC agency. Now we know the camera will be announced in August.

Hasselblad X2DII key specs:

  • 100-megapixel medium format image sensor
  • DJI’s LiDAR autofocus system, which may greatly improve the focus tracking speed
  • 5-axis body stabilization with 8 stops
  • facial recognition detection focus
  • 15 stops of dynamic range
  • Built-in 1TB solid-state SSD storage space

Mapcamera June sales ranking: FujiFilm rules!

The Japanese store Mapcamera published the bestseller list for June:

  1. Fujifilm X half X-HF1
  2. Fujifilm X100VI
  3. Fujifilm X-M5
  4. Nikon Z5II
  5. Ricoh GR IIIx
  6. Nikon Z50II
  7. Sony α7C II
  8. Fujifilm X-T5
  9. Canon EOS R6 Mark II
  10. Ricoh GR III

Fujifilm is really dominating the market now!

And this is the ranking for the used market:

  1. Nikon Z f
  2. Nikon Z fc
  3. Ricoh GR III
  4. Nikon Z50II
  5. Fujifilm X-T5
  6. Nikon Z50
  7. Ricoh GR IIIx
  8. Sony α7III
  9. Panasonic LUMIX S9
  10. Nikon Z6

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First leaked image of the new compact Sigma 35mm f/1.2II E/L-mount lens!

What you see here on top is the size comparison between the “old” Sigma 35mm f/1.2 and the new version that will be announced soon. As you see the new version is more compact (I would guess around 1cm less longer) and is rumored to have a Filter Size of 72mm compared ot the older 82mm.

Still don’t know what the price will be but it could be a tiny bit more expensive than this first generation lens. Probably also because of the tariffs…and I can’t wait to read the comments about this :)

Sigma is rumored to launch a total of four new Full Frame lenses this year. And I will soon share info about those on SAR and on my youtube channel (subscribe here).

And, what do you think about this lens?