Andreas Kaufmann believes some photographic companies have a “foot in the grave”!


Leica Boss Andreas Kaufmann got interviewed by Lesnumeriques (google translation). Let’s focus on one single answer he gave to the following question:

Are you optimistic about the future of the photography market in, say, 10 years?

If all goes well, it will be a very exciting market with many new things. But, if everything does not go perfectly and deep changes are not undertaken, some competitors will inevitably disappear. Some have already withdrawn, like Samsung, others already have a foot in the grave. (Silence) I really do not want this to happen that way, because as a historical actor we do not want to see a long-time companion pass away, even if it’s a rival. But if they do not move fast enough, I greatly fear for their future. What is certain is that Leica will never enter the action cam market. It was launched, forged, consolidated and locked by GoPro, which have incredible marketing resources. Above all, this is a market that is declining rapidly and we do not want to be part of his fall along with GoPro. Anyway, what are action cams outside of  holiday? You won’t film yourself while you are working, will you? (Laughs) The only niche market which Leica has wanted to enter for ten years is the smartphone market. But hey, this is not really a niche … If you really want to make money, the film industry seems much more appropriate to me and I’m thrilled that Sigma think the same as we do.

I really would love to know from Kaufmann who those companies are. As I have no such power I will simply ask our readers that:

What are the companies that will quite their photographic business wihtin the next 5 years?

View Results

Loading ... Loading ...

Thanks Mistral for the link and the tip!

The full focal length and aperture GFX lens to FF equivalence


Nobody did yet a real Full Frame equivalence of both the focal length AND aperture. So let me do this: The GFX lenses have a bit more than a 1/3 stop advantage. The below equivalence numbers are rounded:

23mm f/4.0 in Full Frame 18mm f/3.2

32-64mm f/4.0 in Full Frame 25-51mm f/3.2

45mm f/2.8 in Full Frame 36mm f/2.2

63mm f/2.8 in Full Frame 50mm f/2.2

110mm f/2.0 in Full Frame 87mm f/1.6

120mm f/4.0 in Full Frame 95mm f/3.2

Designed fast lenses for medium format is quite challenging as they tend to become very big. Based on those conversion I would definitely go for a 45mm lens and the 110mm lens. And you?

Choose the lenses you would buy along your GFX:

View Results

Loading ... Loading ...


UPDATE: Thanks to Mike for the slightly corrected aperture info!

Where the Hasselblad X1D-50c still beats the new Fuji GFX…

Matt Granger posted that Hasselblad X1D-50c hands-on video. The last days we covered a lot of Fuji GFX news but we have to mention some of the strengths of the Hasselblad camera compared to the Fuji:

  1. It’s available now while the GFX will be available in no less than six months (or maybe more)
  2. The X1D-50c is a bit more compact than the Fuji
  3. The Hasselblad lenses do have leaf shutter
  4. The Hasselblad  goes up to 25,600 ISO (1 stop more than the Fuji)
  5. That’s personal: Without having used the respective menus it looks like the Hasselblad menu is…nicer