The Photolari team humorously critiques camera brands and proposes imaginative new products that should exist. They jokingly position themselves as barroom “know-it-alls” advising billion-dollar marketing departments. They then suggest product ideas for several brands:
OM System: Make a PEN-style compact or interchangeable-lens camera to complement their outdoor-oriented lineup; leverage Micro Four Thirds strengths for small, high-quality street cameras. Pentax: Revisit retro-styled DSLRs, revive the quirky Pentax Q mirrorless system, and push forward their film projects or create a film GR camera. Sony: Design an APS-C flagship (like a rumored A7000) with pro-level controls and ergonomics. Panasonic: Offer an affordable vlog camera under €1000, modernize the GX9, make an S9 with a viewfinder, and even consider a video-only “FX-style” model targeting hybrid shooters. Canon: Expand their retro concept (similar to Nikon Zf) into a high-end compact line, reviving the G series spirit with modern sensors and features. Nikon: Revive the Coolpix A compact APS-C concept, release a low-cost entry-level interchangeable-lens camera for beginners, and create a pro-level APS-C body akin to the D300 or Canon R7. Fujifilm: Offer a more affordable X100-like camera, perhaps without the hybrid viewfinder, or a refreshed XP series rugged camera; also entertain a cinema camera concept called “Eterna.” Leica: No major critique, but jokingly suggest a Leica customization service. DJI: Improve the Pocket line by making it larger, with more battery, better color profiles (like iPhone), dual lenses, and superior usability for vlogging.
Aiarty Video Enhancer has just rolled out a major update—bringing expanded GPU support across more devices, faster performance, and smarter denoising. It is easy to upscale, deblur, denoise, and enhance your footage with natural, texture-preserving cleanups and pro-level results — all processed locally, offline.
Key Updates:
Expanded GPU Acceleration –Supports more hardware for faster AI-powered processing
Turbo Mode Upgrade – New adaptive multi-resolution mode speeds up export times
Multi-Audio Track Export – Great for interviews and complex video workflows
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What Is Aiarty Video Enhancer For?
Three Smart AI Models – No Complex Settings
moDetail – Ideal for skin, hair, fabric, and natural textures. Brings out fine details without over-processing.
Smooth-HQ – A versatile model that balances deblurring and denoising while preserving accurate colors across general footage.
superVideo – Best for grainy, compressed, or low-light clips. While slightly slower, it delivers the highest-quality output—great for indoor or nighttime shoots.
Optimized AI for Speed and GPU Efficiency
Aiarty’s models are engineered to make full use of your GPU, ensuring faster processing without compromising quality. For time-sensitive projects, a Turbo Mode is also available, offering quicker exports with a slight trade-off in precision.
Offline and Secure – No Internet Required
All video enhancement is performed locally on your device. This means your footage never gets uploaded to the cloud—ideal for sensitive content, remote work, or creators who prefer to keep their data private.
Excellent Denoising and Deblurring
Aiarty uses advanced AI to remove luminance and chroma noise while preserving fine textures and edges. It’s particularly effective for low-light smartphone clips, grainy VHS footage, action cam or drone videos, and blurry dashcam recordings. Unlike traditional filters that blur details, Aiarty restores true texture and clarity—from sharper hair strands to cleaner backgrounds and smoother motion.
AI Frame Interpolation up to 120FPS
Turn choppy or low-frame-rate footage into smooth, cinematic playback. Aiarty can generate new frames using AI, boosting video up to 90fps, 120fps, or even higher—perfect for creating slow-motion sequences or enhancing older 30fps videos.
Audio Enhancement
Remove wind noise, microphone hums, and background disturbances. Enhance vocals for clearer and more professional-sounding audio.
Quick Edits Before Enhancement
Trim video length, rotate, crop, or flip footage before enhancing. Easily prep clips for YouTube, Instagram, or TikTok with built-in aspect ratio presets.
Example Use Cases
Low-Light Footage Denoising
Sharpen Video and Improve Clairty
Upscale AI Generated Video
Create Cinematic Slow Motion
Who is Aiarty for?
Whether you’re:
A videographer working in challenging conditions
A creator restoring noisy or legacy outdoor footage
A mirrorless camera user refining Sony/Canon/Olympus footage from the field
Enhancing AI-generated or mobile-shot clips
Aiarty gives you pro-grade results with no steep learning curve.
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Back in June I shared the first official images of the new Hasselblad X2DII published through the FCC agency. Now we know the camera will be announced in August.
Hasselblad X2DII key specs:
100-megapixel medium format image sensor
DJI’s LiDAR autofocus system, which may greatly improve the focus tracking speed
Sony cameras deliver excellent image quality, but even the best gear can produce footage affected by rolling shutter, noise, or format issues—especially with older clips or challenging shooting conditions.
AI-powered tools like VideoProc Converter AI offer practical solutions by enhancing video clarity, stabilizing shaky shots, and converting formats for smoother editing. These features help both hobbyists and professionals save time and improve their final results.
Time-Limited Offer: 67% Off + Four Free Software Gifts
VideoProc Converter AI is currently available at a 67% discount for a lifetime license priced at only $29.95. This license provides lifetime free access to all features and updates, plus access to four additional software titles at no extra cost. Additionally, the deal is backed by a 30-day money-back guarantee.
If you’re interested in exploring AI-powered enhancements for your Sony footage, this software provides a convenient all-in-one solution.
What you see here on top is the size comparison between the “old” Sigma 35mm f/1.2 and the new version that will be announced soon. As you see the new version is more compact (I would guess around 1cm less longer) and is rumored to have a Filter Size of 72mm compared ot the older 82mm.
Still don’t know what the price will be but it could be a tiny bit more expensive than this first generation lens. Probably also because of the tariffs…and I can’t wait to read the comments about this :)
Sigma is rumored to launch a total of four new Full Frame lenses this year. And I will soon share info about those on SAR and on my youtube channel (subscribe here).
