Fuji confirms they are about to launch an interchangeable lens mirrorless camera!

Takeshi Higuchi, head of the company’s camera division, said in an interview with Reuters on Monday that “The launch of a mirrorless camera, which has an electronic viewfinder, making it lighter and more compact than a professional-style single-lens reflex camera, would be an extension of Fujifilm’s effort to move upmarket and would put it in direct competition with Sony.”

And: “in digital still camera unit sales, Fujifilm says it is currently in fifth position behind Canon, Sony, Nikon and Samsung, but adds it is confident that its plan to boost sales 25 percent to 14 million units this financial year will gain it the No. 4 spot.“