Here are the images of all three new Sigma lenses coming on September 9:

Sigma 135mm f/1.4 preorder links (open on Sept 9): BHphoto, Adorama, Amazon, Fotoerhardt, Calumet, Fotokoch, WexUK.

• Full-frame autofocus lens
• 105mm filter thread
• Weight: ~1320g
• Classic black finish
• Removable tripod collar
• no focus breathing (great for video)
• Available for Sony E and Leica L-mount
• Announcement: September 9

Sigma 20-200mm f/3.5-6.3 preorder links (open on Sept 9): BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.

• Full-frame autofocus lens
• 72mm filter thread
• weight under 600g
• Size similar to this Canon lens
• Available for Sony E and Leica L-mount
• Announcement: September 9

Sigma 35mm f/1.2 II preorder links (open on Sept 9): BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.

• Full-frame autofocus lens
• About 25% shorter and lighter than it’s predecessor.
• Available for Sony E and Leica L-mount
• Announcement: September 9

And here we go again — fresh DJI mirrorless camera rumors are making the rounds! While nothing is confirmed yet, here’s what’s currently being whispered…

• DJI mirrorless camera will be announced on Sept 15
• It is a Full Frame L-mount camera
• Boxy shape like the Sony FX3
• integrated electronic viewfinder in the corner of the camera
• Hasselblad X2DII color science and menu interface

The spruce didn’t want to share specs yet but I guess it could use the 44MP sensor of the DJI Ronin or the partially stacked sensor of the Lumix S1II.

To be clear, this is still a wild rumor — and it’s been floating around since last year. So take it with a grain of salt.
But if it turns out to be true, it would be huge news for the entire L-Mount alliance — bringing a bold, innovative player like DJI into the mix.

What do you think? Could this actually happen?

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Source: DJI-rumors.com and DJI Facebook group

The Nikkei Industry Map Financial Yearbook includes detailed shipment data for Japanese mirrorless camera manufacturers, offering an exact breakdown of the global camera market:

2024

1. Canon: 2.05 million units
2. Sony: 1.63 million units
3. Nikon: 760,000 units
4. Fujifilm: 490,000 units
5. Panasonic: 160,000 units
6. OM Digital: 130,000 units

2023

1. Canon: 1.96 million units
2. Sony: 1.53 million units
3. Nikon: 630,000 units
4. Fujifilm: 380,000 units
5. Panasonic: 140,000 units
6. OM Digital: 120,000 units

2022

1. Canon: 1.54 million units
2. Sony: 1.25 million units
3. Nikon: 530,000 units
4. Fujifilm: 360,000 units
5. Panasonic: 140,000 units
6. OM Digital: 140,000 units

2021

1. Sony: 1.4 million units
2. Canon: 1.17 million units
3. Fujifilm: 400,000 units
4. Nikon: 290,000 units
5. OM Digital: 200,000 units
6. Panasonic: 180,000 units

Mirrorless Market Trends (2021–2025)
The figures discussed here refer specifically to mirrorless camera shipments, excluding DSLRs and compact digital cameras. From 2021 through 2025, the data shows a clear upward trend in the mirrorless market.
Nikon, in particular, has steadily increased its shipments—gaining roughly 100,000 units each year.

According to the Nikkei Industry Map, Canon reclaimed the top spot from Sony in 2022. By 2024, Canon’s mirrorless shipments alone surpassed 2 million units, solidifying its dominance. Sony remains stable but hasn’t shown much aggressive growth recently. Perhaps it’s time for Sony to move beyond incremental updates and introduce more innovative, cutting-edge models.

Fujifilm rebounded past 400,000 units in 2024, while Panasonic and OM Digital continue to trail behind the top four manufacturers.

Canon Stays Strong — Compact Digital Cameras Update
Canon not only led in mirrorless and DSLR shipments in 2024, but it’s also gearing up to take the lead in the compact digital camera segment. Currently, Sony holds the top position with 470,000 units shipped, followed closely by Canon at 430,000 units.

Canon has announced plans to boost production of compact digital cameras starting January 2025, and its new PowerShot V1 model is already on the way. This could enable Canon to overtake Sony in the compact segment and achieve a “triple crown”: leading in mirrorless, DSLR, and compact digital camera shipments.

–

via DClife

A highly trusted source confirmed to me that Canon will announce the new C50 Full-Frame Cine Camera on September 9. UPDATE: There was a misunderstanding in the communication with me and the source and now I got the correct specs: 32Mp Full Frame, Open Gate, and some more exciting new features tailored for filmmakers. The source is already testing it — and says it’s outperforming the Sony FX3 by a mile! 🔥

Stay tuned for more info coming soon ;)

The Nikon ZF Italian edition :)

Bloomberg reports:

Nikon Corp.’s shares surged 21% after Bloomberg reported that EssilorLuxottica SA, the maker of Ray-Ban sunglasses, is exploring a potential deal to increase its stake in the Japanese optical equipment manufacturer.

The Franco-Italian company is considering a move to boost its Nikon stake to around 20%, people familiar with the matter said. They asked not to be identified because the information is private. It currently has a nearly 9% holding in Nikon, according to data compiled by Bloomberg.

Luxottica Group S.p.A. is an Italian eyewear multinational corporation headquartered in Milan. This could open the door for Italian design influence on future Nikon products :)

But of course, Luxottica isn’t just interested in cameras — they’re playing a long game in optics, wearables, and medical tech. Nikon offers world-class precision engineering, and a deeper stake gives them access, influence, and synergy.

The Ricoh GR IV is now available for preorder at B&H Photo, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK.

The Nikkei Industry Map 2026 has revealed the 2024 camera market share by units for each manufacturer.

1. Canon: 3.53 million units (43.2%)
2. Sony: 2.33 million units (28.5%)
3. Nikon: 960,000 units (11.7%)
4. Fujifilm: 740,000 units (9.0%)
5. Panasonic: 280,000 units (3.4%)
6. OM Digital: 160,000 units (1.9%)
7. Ricoh Imaging: 70,000 units (0.8%)

In 2023 the numbers were as following:

1. Canon: 3.34 million units (46.5%)
2. Sony: 2 million units (27.9%)
3. Nikon: 810,000 units (11.3%)
4. Fujifilm: 430,000 units (6.0%)
5. Panasonic: 260,000 units (3.6%)
6. OM Digital: 180,000 units (2.5%)
7. Ricoh Imaging: 60,000 units (0.8%)

Basically all manufacturers except OM Digital managed to increase the numbers of cameras sold. In general global shipments of digital cameras in 2024 were up for the first time in seven years

One more data:

CMOS image sensor global market share by value 2024

1. Sony: 51.6%
2. Samsung: 15.4%
3. OmniVision: 11.9%
4. Others: 11.9%
5. Onsemi … 5.3%
6. Smart Sense: 3.9%

via DClife