The mirrorless 3D battle begins! Panasonic announces the first 3D lens!

Sony calls Panasonic answers! The 3D battle is getting hot and today Panasonic announced a new 3D lens which will work on all current $loc = $_SESSION[‘geoip’];

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{?>MicroFourThirds } ?> models! You just need to make a firmware upgrade…that’s it! Sadly, the the lens is expected to be sold by late 2010 and the price has also not be unveiled. The question now is what will work better? The software based 3D form Sony or the optical based 3D from Panasonic? We have to wait to get the answer.

Press release:
ThePhoblographer
DDay (italian)
Gizmodo
dpreview
engadget

Exclusive on mirrorlessrumors: Sony to drop their fullframe line. Focus on NEX system!

According to our sources Sony is currently very close to the decision to stop their DSLR Fullframe development (lenses and cameras). There are many reasons why this could/will happen:

1) Sony wants to focus on the development of the NEX system. For the first time they see the chance to increase their market share!
2) Sony wasn’t able to earn money from their FF cameras and it is expensive to keep and develop three different lens-systems (APS-C and FF DSLR and NEX).

The next FF was expected to be announced in 2011, but everything is uncertain now. Maybe the A850 was the last Sony FF camera! Some thoughts about that decision have been posted on bythom (by Thom Hogan).

So after Olympus also Sony could drop their classic “DSLR” camera development. But keep in mind, those are long-term decisions. You will still see new DSLR from Olympus and Sony at Photokina. But in 2011…

Sony will now force the development of NEX cameras and lenses. More news about that soon on mirrorlessrumors!

Samsung NX100 and new lenses on Photokina

DDaily said that Samsung plans to unveil a new NX camera and three new lenses on September 14.

According to our sources those till be the NX100 (very compact camera like the $loc = $_SESSION[‘geoip’];

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{?>Panasonic GF1 } ?>). The three lenses could be the 20mm, 20-50mm and the 60mm macro.

But there will be more coming from Samsung! Stay tuned on mirrorlessrumors.com!

Fujis Hybrid AF: A way for mirrorless cameras to catch up the AF speed of DSLR cameras?

As you all now fast autofocus is one of the main advantage of classic DSLR cameras. This because a phase detection focus usually works faster than contrast autofocus. But with the release of the F300EXR and the Z800EXR Fuji just introduced a new tecnology called Hybrid AF that will interest many of our MicroFourThirds readers! Fuji found a way to implement phase detection directly on the sensor!

You can find more information on Fujifilms website: http://www.fujifilm.com/products/digital_cameras/f/finepix_f300exr/features/

Hybrid Auto Focus System NEW!
One of the disadvantages of longer zoom compacts is relatively slow auto focusing. Typical compacts rely on Contrast Detection, which works by fixing the focus by searching for contrast differentials. Some expensive cameras, including many DSLRs, use two focusing systems in tandem to improve the time taken to auto focus. Phase Detection AF works by dividing the incoming light into pairs of images and calculating the phase difference to find if the object is in front focus or back focus position. Contrast AF is generally better in low-lit scenes, while Phase Detection AF is extremely responsive in good light. Having both systems on one camera is perfect. The FinePix F300EXR uses both Contrast AF and Phase Detection AF to offer auto focus speeds as good as, or sometimes better than expensive DSLRs. To achieve the incredible AF speed of 0.158*1 seconds, Fujifilm engineers placed pairs of phase detection sensors on the EXR sensor, which work exactly like external sensors on DSLRs. The FinePix F300EXR automatically selects the optimum focus system, by measuring the amount of light or contrast in the scene. The benefit for the photographer is immediate and obvious: an almost instantaneous capture of the subject in the viewfinder, with no missed shots or subjects half out-of-frame.