Tony Northrup debunks Hasselblad Medium format marketing

The Hasselblad X1D is definitely a great camera with huge “WOW” factor. It’s getting a lot of positive feedback from the press. To counterbalance all that we post that video from Tony Northrup. he certainly likes the camera too but he found some “weak spots” worth to be discussed. Like for example the exaggerated Hasselblad video marketing statement and depth of field myth.

Preorders:
The Hasselblad X1D-50c at BHphoto, Adorama and Calumet.de.
Hasselblad 90mm F/3.2 XCD Lens for XD1 at BHphoto, Adorama and Calumet.de.
Hasselblad 45mm F/3.5 XCD Lens for XD1 at BHphoto, Adorama and Calumet.de.