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This is Olympus last product announcement….and they did go crazy :)

Today Olympus made their very LAST historical product announcement. From now on all new products will be made by JIP. And what di they announce? three things…two of them nonsense :)

  1. OVERKILL PRICE: They announced the Olympus 150-400mm lens and you can preorder it for $2,000 no wait $4,0000 no wait CRAZY $7,499 at BHphoto, Adorama. They may sell only a handful of those worldwide because of this price!
  2. NONSENSE: Olympus announced the E-M10IIIs. Dpreview writes: “The OM-D E-M10 Mark IIIs is the OM-D E-M10 Mark III with a new silent shooting mode and a new ‘Instant Film’ art filter mode. Aside from these two small updates, the camera is otherwise unchanged from its predecessor. Absolutely nothing, inside or out, has changed, including the 16 Megapixel sensor, 5-axis sensor-shift IS and 121-point contrast-detection autofocus.
  3. NICE: New E-M1X firmware update with RAW video and Bird Eye AF

Fair well Olympus…this is another very bad day in the photography industry :(

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