The PEN-F is Olympus answer to the Fuji X-E/PRO line.

On January 27 Olympus will announce the new PEN-F camera featuring the Sony 20 Megapixel sensor and a new Epson EVF (specs yet unknown). As a little detail I got this from an Olympus source: They specifically developed the camera after the Fuji X-E/PRO success. It’s their bet to “revive” the somehow weak PEN sales. But I am yet not sure if Olympus is too late in the game now.  It realyl depends on price and features of the new cameras.