Tamron is one of the very few manufacturers reporting an increase in sales within the digital camera market.
- Tamron claims that their own branded lenses sold particularly well in the USA.
- While Tamron expects the market to decrease further they also expect their lens sales profit to go up.
Below you can see more graphs. What I learned from this is that if you launch interesting products (like they did with the excellent 28-75mm FE) you actually will sell them and make money. May be a lesson for some other companies out there :)