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Tamron financial report shows small good surprise: Lens sales increased

Tamron is one of the very few manufacturers reporting an increase in sales within the digital camera market.

  1. Tamron claims that their own branded lenses sold particularly well in the USA.
  2. While Tamron expects the market to decrease further they also expect their lens sales profit to go up.

Below you can see more graphs. What I learned from this is that if you launch interesting products (like they did with the excellent 28-75mm FE) you actually will sell them and make money. May be a lesson for some other companies out there :)

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