PetaPixel doesn’t believe DJI will make a Full Frame mirrorless camera…but they think they should

PetaPixel wrote an article about DJI’s possibility of making a new FF mirrorless cameras:

We do not think DJI is developing a full-frame interchangeable lens mirrorless camera that will directly compete with Sony, Canon, or Nikon, which is what most of the rumors suggest.

However, that isn’t to say there isn’t room in the industry for innovation. There certainly is, especially in highly specialized segments of the camera industry. Although rumor sites and excitable photographers are clamoring for a groundbreaking camera to come along and disrupt the entire industry and take on the photo giants, perhaps instead, people should eye the fringes of the camera industry to find an area where fresh blood, whoever it is, could strike gold.

Consider the cinema-specific camera space. While all the major players, including Panasonic in the L-Mount Alliance, make high-end full-frame cameras that are well-suited for hybrid creators and even sometimes video-first users, the video-only space is significantly less crowded. There’s Nikon-owned RED, of course, and Blackmagic Design, but other high-end video camera systems are often large, bulky, and prohibitively expensive. DJI has plenty of excellent stabilization tech, impressive autofocus systems, and computational photography chops to do something interesting. DJI has already been a transformative presence in the cinema space, thanks to its Ronin products and drones. Perhaps the company could find a low-risk entry point into yet another filmmaking product class.

Perhaps. But probably not.