Hasselblad CEO words about the new medium format camera

Hasselblad Germany sent out an email to invite photographers to the medium format unveiling.

Sie sind Profi-Fotograf und arbeiten bereits mit Hasselblad? Die Geschichte der legendären Hasselblad und der Welt der Fotografie wird am Mittwoch neu geschrieben.
Sie sind kein Profi-Fotograf und interessieren sich deshalb nicht für Hasselblad? Genau darum sollten Sie am Mittwoch mit dabei sein.
Sie haben schon immer mit dem Mittelformat geliebäugelt, hatten aber gute Gründe, nicht den Schritt zu machen? Dann sollten Sie sich den Livestream unbedingt anschauen.
Kurz: Wenn Ihre Leidenschaft der Fotografie und der kompromisslosen Bildqualität gehört, dann dürfen Sie den Livestream vom Mittwoch nicht verpassen!

Am Mittwoch wird die Welt der Fotografie eine neue Dimension erhalten.
Freundliche Grüsse

The key info here is:
– The camera is a medium format camera
– The camera is for people that always dreamed about owning a medium format camera but had many reasons to not do so. Editor’s note: As the major obstacle to medium format is price this sounds like the camera will be priced between $5000-$10000.
– They use big words for the new camera saying a “new history” will be made with the camera and that photography will “enter a new dimension”

Follow the event live here on Mirrorlessrumors! It starts at 14:00 Berlin time tomorrow (June 22):

 

Meyer-Optik Offers Hyper Limited Editions of the Trioplan f2.8/100 to Commemorate 100 Year Anniversary

Trioplan_Horizontal_Titan

Geoff sent us this new press release about two special edition Trioplan lenses:

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Meyer-Optik Offers Hyper Limited Editions of the Trioplan f2.8/100 to Commemorate 100 Year Anniversary

Only 100 Titanium Lenses Available, Collectors Can Also Purchase One of 10 Golden Eye Editions

Atlanta, GA – May 21, 2016 — To celebrate the 100th anniversary of the Trioplan lens, Meyer-Optik Goerlitz announced today a special series of its new Trioplan f2.8/100 lens, the Titanium edition. Only 100 titanium lenses are available to the public.  In addition, Meyer Optik has issued a second series of 10 special gold plated Golden Eye versions of the lens.

The special commemorative series celebrates the 100-year anniversary of the first Meyer Optik Trioplan. It was in 1916 that Hugo Meyer and Company announced the Trioplan, which soon became a legendary lens that helped establish the golden age of photography. Trioplan lenses became known for their trademark soap bubble bokeh, a look that many lenses and Photoshop enthusiasts still imitate.

“The revival of the Trioplan lenses series became even more special for us this year with the 100 year anniversary of the lens,” said Dr. Stefan Immes.  “Our new Titanium and Golden Eye edition is the ultimate collectors item with a titanium or real gold coating. The titanium edition not only commemorates the Trioplan brand, but also creates a lens that is suitable for the highest demand environments.”
Titanium anodizing gives the surface of the Trioplan f2.8/100 an even, all-over uniform look that is aesthetically unique and physically harder than a standard aluminum f2.8/100 lens.  This sanitary, additive-free finish allows the lens to retain its high corrosion resistance and ability to withstand high-temperature environments, providing hardening and unique coloring of lens components surface without its properties.
The resulting anodize titanium color is achieved without any dies or coatings, therefore the surface properties remain unchanged. Titanium anodization is increasingly used in the aerospace and high-tech markets.  Trioplan f2.8/100 Titanium buyers will get a superior lens that is much less likely to show signs of age and wear.
“As an macro and artistic flower photographer, I was searching for a new inspiration for my pictures with an even more sharp center and blurring surrounding the subject,” said professional photographer Susanne Nagle. “Through research I came across the Trioplan sense concept for making soap bubble bokeh. At first I wanted to buy an old lens, but decided to order the new Trioplan f2.8/100 lens on Kickstarter. I am delighted to use the lens, especially for flower pictures or in the shade of a tree that is blossoming.”

The special 100 commemorative editions will be strictly limited.  The 100 Titanium editions are available at $2499, and the 10 Golden Eye lenses are available for $3499 Pre-orders are currently being taken on the Meyer-Optik website.

The technical specifications of the Meyer-Optik Trioplan f2.8/100 include:
Optic construction as classic triplet (3 lenses/3 groups)
Focal distance: 100 mm
Maximum aperture: 1:2.8 continuous dimming to 1:22
Iris diaphragm with 15 aperture blades specifically constructed of steel segment belt and with special coating
View format: 24 mm x 36 mm (image circle diameter 44 mm)
View angle: 24°
Filter: M 52 x 0.75
Clip-on diameter: 54 mm
Mounts: M42, Canon, Nikon, Fuji X, Sony-E, MFT

About Meyer-Optik-Görlitz
A brand with a proud tradition and reputation for exceptional products, Meyer-Optik-Görlitz started manufacturing innovative, high-quality lenses in Germany in 1896.  In 2014, net SE revived the traditional spirit of the lenses once known throughout the world and started developing new lenses under the Meyer-Optik-Görlitz brand in Germany. Manufacturing handmade lenses started in 2015 with first generation prototypes.  Serial production began in early 2016.
In May 2015, net SE (http://www.netag.de) created a new subsidiary, Meyer-Optik USA Inc. headquartered in Atlanta, GA. Meyer-Optik USA is online at http://www.meyer-optik-goerlitz.com and on Facebook and Twitter.

top_testimonial_Titan top_testimonial_gold

 

Hasselblad teases one more “piece” of the new medium format camera

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Hasselblad posted one more “piece” of their new medium format mirrorless system camera. The new camera is 100% sure to be medium format. Moreover this camera is designed and produced in Sweden. So expect to pay quite a heavy price for it.

It’s also highly likely that the camera will use the Sony 50MP medium format sensor. You cannot cheat on economy of scale and make a new “unique” sensor for this camera :)

Ming Thein shares first small pic of the new Hasselblad mirrorless medium format camera

Hassleblad

Ming Thein shared that official Hasselblad invitation which shows a piece of the new camera they will announce on June 22. I cannot yet 100% confirm what the camera is about but this is likely to be the real thing:
– First Hasselblad mirrorless system camera
– Sony 50MP sensor (twice the area an the FF sensor)
– Built-in viewfinder

Hasselblad is teasing the event with the phrase “game changer in the world of photography”. Ming Thein also writes:

“let’s say I do have some knowledge about what this might be, and it’s at least twice as interesting as they promise:) Feel free to speculate away in the comments; I shall neither confirm nor deny…”

That sounds promising!!!

Fuji X-T2 will be announced on July 7 (and camera got spotted in Le Mans)

press-event

Fuji is sending out invitations for a press event on July 7. And it’s safe to say we are going to see the new X-T2 on that day. Fujirumors also found a Instagram photo of a Fuji photographer working with the new X-T2 in Le Mans. But by now we already saw the camera multiple times and there is little we don’t know about it.

Now let’s move on to some Fuji medium format camera rumor. That’s going to be quite interesting too!