The landscape will change with the new Nikon and Canon FF: How will Fuji-Olympus-Panasonic answer?

Nikon and Canon will soon announce their new Full Frame mirrorless system cameras. This will put a lot of pressure on Fuji’s X, and Olympus-Panasonic MFT system for multiple reasons:

1) FF mirrorless competition is likely to reduce prices of FF cameras and lenses

2) Canon and Nikon will spend a lot of money to advertise their new mirrorless systems. No longer can Fuji-Olympus-Panasonic advertising run on the “DSLR vs Mirrorless” argument.

3) Only the high end camera market is still profitable. It will be a strong fight for that small niche.

4) Fuji-Olympus-Panasonic high end camera now have to offer some clear strong advantage to justify the purchase over the larger sensor Canon-Nikon-Sony competition

Fuji has at least a “way out” with the GFX system for those who wont to have a larger sensor camera. I would hope Panasonic and Olympus will launch a new FF system together. But I am probably just dreaming…

Nikon FF mirrorless versis Nikon D7000 size comparison

23 days to go until Nikon will announce their first new Full Frame mirrorless camera. On top you can see an attempted size comparison between the new mirrorless (paper model) and the Nikon D7000 DSLR camera.

Canon SX740 compact camera announced

Canon announced the new PowerShot SX740 HS. It will ship in August for $399. Full specs and preorders at Bhphoto.

I know I know folks, that’s not the news you want to hear from Canon ritgh now. Don’t worry, there is a much bigger announcement coming the second week of September ;)

Olympus will “skip” Photokina but will announce their new top range MFT camera in very early 2019

Olympus will skip this years Photokina and not announce any new camera. But we know from very reliable sources that Olympus will announce a new high-end model camera in very early 2019 (probably in February).

This will be Olympus most advanced camera ever. Even more high-end than the E-M1II. What’s intriguing is that with Canon and Nikon FF mirrorless coming Olympus will have to really offer something exceptional to grab some attention!