Nikon interview at Dpreview: “Our goal is to become number one in the full-frame market”

Dpreview posted the content of their interview with Nikon managers:

1) Nikon said “Our goal is to become number one in the full-frame market. We believe that we can achieve the number one position maybe quite soon”

2) At the moment NIkon is not thinking about making an APS-C Z-mount camera. But they will not rule out the possibility to make such a camera in the future.

3) Smartphone competition: “Maybe smartphones will be be able to produce images that are as good as interchangeable lens cameras. If this happens, it will be a real challenge.”

So Nikon wants to become Number One. Last week Canon forecasted in their financial strategies that they will increase their share in this market. And Sony keeps pushing to become number one too. Who will be the leade in 2020? What’s your guess?