Mayflower: “Camera market collapse hasn’t reach it’s bottom yet”

Latest CIPA data show that the 3 year long camera market collapsing may have reached the bottom of the bottle. So is there now some hope to see some growth again? The Mayflower agency analyzed the data and writes:

Using so-called 12 month rolling data* there seems to be at first sight a reassurance of the market. However, unfortunately, this is a misleading interpretation of reality. After transferring the CIPA data into local currencies using historical exchange rates , it becomes clear that the camera makers at best achieve stable average prices .

Damn, doesnt sound good if true!

More info: Maryflower.