Lytro gives up his photobusiness (focus on Virtual reality)

Backchannel posted a highly emotional post from Lytro Ceo Jason Rosenthal. It’ quite unusual to read about the “personal” struggle of an enterprise. Jason confirmed Lytro will no more “classic” photocameras. They will purely focus on virtual reality instead. And I wanna quote a part of his text where he talks about the hard life of a CEO:

On the good days, building a company feels lonely, scary and confusing. On the bad days, I’ve wanted to vomit and curl up into the fetal position rather than deal with my reality.

We wish you good luck Jason! Long live Lytro!