The famous RED DOT design award has been won by Marc Newson designed Pentax K-01! Even if I don’t like the design I am happy that Pentax won it. It’s nice to see companies trying new ways of thinking a camera. Here is the official motivation:
“This year, the PENTAX K-01 was selected from 4,515 applications submitted from 58 countries as one of the Product Design winners.
The PENTAX K-01 is a lens-interchangeable digital camera with super-high-resolution image quality supported by approximately 16.28 effective megapixels, a top sensitivity of ISO 25600, and full HD video recording capability. Designed by world-famous industrial designer Marc Newson, its clean, geometric body signifies a bold move by PENTAX to create a truly original and innovative design. By incorporating the K mount — a lens mount extremely popular from the days of film cameras — PENTAX allows the user to mount any one of 214 lenses (as of April 2, 2012) onto the K-01 camera body, assuring endless possibilities in visual expression and creativity.“