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Fuji is going mediium format in 1-2 years to avoid the Full Frame battle.

For Fuji it makes little sense to compete in the Full Frame market against Canon-Nikon and Sony beasts. And they also understand that the quality difference between APS-C and FF isn’t that big. That’s why according to Fujirumors they will launch a new Medium Format Mirrorless (system?) camera in 1-2 years from now. They would have no competition, be unique and also lean to their long time medium format history. I think that’s a bold move from Fuji!

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