Fuji confirms: “we have decided not to take part in photokina 2020”

Petapixel got the official confirmation from Fuji that they will not participate at Photokina 2020. Fuji said:

After considering exhibiting from an overall perspective, including the launch timing of several exciting new products next year, our sales promotion plans, and cost effectiveness, we have decided not to take part in photokina 2020. We will continue to engage with our customers through other avenues including hands-on, interactive events, increasing opportunities to demonstrate the outstanding value and capability of our products and services directly to users, and strengthening the digital presence of our products. The number one priority for Fujifilm is and always will be our customers, and we will continue to make decisions based on the best ways to engage with our community.