Sigma Poland launched a new countdown and thw slogan says “Destroy the system with Sigma, release is coming”. This sounds like something very BIG and the word “system” could refer to a new system camera. Many times Sigma stated they will not launch their own camera system. But of course this could have been part of the marketing strategy to hide their real goal. I would certainly like a System based on their DP lenses and Foveon sensor. I am curious if they will launch their own mount or join the MFT or NEX mount…

via Photorumors

This is the first image of the new Panasonic GX7 can be seen at Postimg and Tinypic. And the crazy thing is that French people can already preorder it at Fnac store  (you have to go to a store and aks for it!). The camera will cost 999 Euro (body only) and have these specs:

– 18 Megapixel sensor (although the leaked document says it’s 16Megapixel, but I think they made a mistake).
– It has a Magnesium body and comes in full black or black-silver.
– It has an on sensor stabilization (first ever for Pana).
– Same video quality as the GH3
– Shutter speed up to 1/8000
– 5fps (4fps with continuous A)
– it can focus also in very dark conditions
– Tiltable 2,76 Million Dot EVF
– Tiltable 3 inch LCD (1,04 Million dots)
– Integrated WiFi and NFC
– Focus peaking
– Stereo Mic
– Shipment in September
– Body only price 1.000 Euro
– There will be two kit version. One with 14-42 and one with 20mm lens.

Fujirumors spotted the image of what could be the new Fuji XF 23mm lens that will be unveiled in October. And if you own an X-E1 or X-Pro grab the new  firmware for the body and lenses!

Hasselblad new marketing strategy is to offer super luxurious cameras for reach people. After the Lunar they will now announce the “Stellar” camera which is basically the Sony RX100 with a lot of high quality material around it :)

The camera will be announced on Friday and there will be six different versions. Price? Starts from $1,600 and goes up to over $3,000 for the most luxurious version!

Hasselblad Stellar camera with Mahogany wood grip

We are already excited because of the soon to come Sony NEX-FF. But it looks like Sony engineers went almost crazy on this: The image on top shows the first Lens Camera from Sony. This is a Lens with built-in sensor, battery and memory!!! So how the heck can you see the images and download them? Easy, you connect your smartphone or tablet via Wifi or NFC to see the images (in live view).

This is an amazing little toy. But It’s hard for me to say if that new kind of doing photography is something really needed. What do you think?

Fuji is well known for their high quality X cameras and lenses. But now they will focus on the low end market where the market is pretty filled with a huge ammount of cameras. Don’t know if that is a good strategy. Anyway, Fujirumors reports:

1) THE STRATEGY: Fuji won’t replace frenetically its cameras after a short time. The company’s goal now is to extend its offer to new market segments. Therefore there will be new cameras targeting different customers. (a trusted source told me hat after the X-A1 Fuji plans to release two more cameras this year)

2) THE X-PRO2: Because of this strategy the high end cameras won’t be replaced that soon.  (so it seems that the X-PRO2 won’t be one of the two cameras released after the X-A1 this year.)

3) THE NEW LENSES: There will be new cheap lenses after the 16-50 f/3.5. These lenses will be cheaper because they are slower, but the image quality will remain top-notch because inside all elements are made of quality glass.

4) THE CHEAP 55-200: We will soon have a cheaper 55-200 lens (or something very similar).

5) THE DOUBLE KIT: Fuji could offer the X-A1 with a double zoom kit lens (16-50 and cheap 55-200)

Damn, was hoping to see the X-PRO 2 this year!

I keep receiving info on the new Sony NEX-FF system. It definitely has E-mount, and all current E-mount lenses will work in crop mode (cool!). There will be a couple of new FF lenses at launch. And all of them will be priced above $1,000.

It looks like Sony pushed hard on that project. Most of their new tech will be sued by the new NEX-FF. Which means new sensor, new AF system, new EVF an so on. Sounds like this will be the first “professional” mirrorless system.