Here is a new expensive jewel for you: The World’s best wide angle 28mm Otus lens!

Such a lens has a strong “I want it!” factor! That new Zeiss 28mmf /1.4 claims to be the best FF wide angle lens on market. Zeiss said it will ship in Spring 2016 for a price that has yet to be unveiled. But expect it to cost more than $5,000!

Here is the full press text:

ZEISS Otus 1.4/28: World-class wide-angle

With the new ZEISS Otus 1.4/28, users of shorter focal lengths can now also take advantage of the most powerful image quality of the ZEISS Otus lens family.

ZEISS Otus lensfamily

Where details count in wide-angle photography, the Otus 1.4/28 for DSLR cameras with F- and EF-mount is the lens of choice.

 

The Otus 1.4/28 shows off its strengths particularly in landscape and nature photography. Even with a maximum aperture, the corners of the image are completely usable, so there are no limits to composition. In poor light combined with fast-moving objects, the lens also doesn’t break a sweat – thanks to its high speed of f/1.4. While other lenses reveal their shortcomings in correction in night photography, especially when lots of open light sources dominate an image, the ZEISS Otus 1.4/28 boasts a stellar performance. Finally, the latest member of the ZEISS Otus family is excellent for taking pictures of image elements in the foreground, as they take on a greater feeling of depth to the scene due to the wide background and the open aperture; here, the lens’s harmonious bokeh ensures a 3D effect.

ZEISS Otus 1.4/28 ZE and ZEISS Otus 1.4/28 ZF.2

For professional photographers

Inner focusing, a dial window and yellow labeling of the dials for easy legibility designate the Otus 1.4/28 as a lens, developed to meet the high demands of professional photographers. The mechanical quality also impresses: the soft focus operation with the large rotation angle allows for the finest variations when focusing – something that is only possible with a metal construction. In every focusing situation, the user is given freedom to compose – one of the most important creative factors in photography. An artistic tool is literally put in the photographer’s hands. With its robust all-metal barrel and easy-to-grip focus ring, the Otus 1.4/28 is also well suited for a photographer’s demanding everyday work.

With high image contrast all the way into the edges of the image – already at an open aperture of f/1.4 – the Otus 1.4/28 demonstrates its optical brilliance. At all distances it offers consistent performance (minimum working distance of 0.15 m), highly detailed images without any bothersome artifacts, and a neutral bokeh in the background.

“With these features the ZEISS Otus lenses set themselves apart from the other ZEISS SLR lenses, such as the ZEISS Milvus family, which we recently presented,” said Christophe Casenave, Product Manager with ZEISS Camera Lenses.

See high-res pictures on Flickr.

Intricate construction for uncompromising imaging performance

A view inside the lens reveals how such optical excellence is achieved: The lens consists of 16 elements in 13 groups. One of the lens elements has an aspheric optical surface and one element is aspheric on both sides. Eight other lens elements are made of special glass. The basis of the optical design is a Distagon. The special glass has anomalous partial dispersion, as is typical for an apochromatic lens. This corrects the longitudinal chromatic aberrations superbly, which therefore lie considerably below the tightly defined boundaries. Bright-dark transitions in the image, in particular highlights, are depicted almost completely free of color artifacts. The floating elements design (the change of distances between certain lens elements when focusing) allows for unrivalled imaging performance along the entire focusing range, from 0.3 m to infinity.

 

The ZEISS Otus lens family

ZEISS Otus 1.4/28 ZF.2When ZEISS introduced the ZEISS Otus 1.4/55 in 2013, creating a new family of high-end SLR lenses, the trade press and users alike were enthusiastic. The ZEISS Otus 1.4/55 has exceeded its promises up to this day. The second member of the family, the ZEISS Otus 1.4/85, which was presented at photokina 2014, continued this success story in the short telephoto range. It enables photographers to express their creativity in a unique way – and that with the unsurpassed high imaging performance for which the lenses in the ZEISS Otus family are known.

“The ZEISS Otus 1.4/28 continues the tradition of its lens family. It is the best wide-angle that has ever existed. Now we can offer three outstanding lenses for the widest variety of applications,” added Casenave.

 

 

Price and availability

The Otus 1.4/28 ZF.2 and Otus 1.4/28 ZE will be available worldwide starting in the second quarter of 2016. The lens shade is included with delivery. The retail sales price is unknown to date.

Further information and technical data:

www.zeiss.com/otus

Zeiss announces the new Loxia 21mm f/2.8 lens for the Sony E-mount system.

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Zeiss announced another small jewel lens, the new Loxia 21mm f/2.8 Distagon for the Sony FE system. The lens costs USD 1,499 (excl. VAT) or EUR 1,259.66 (excl. VAT).* and will ship in December. Preorder are up and running at BHphoto (Click here).

And do not forget that the new Otus 28mm f/1.4 lens will be announced on Wednesday at 11:00 Berlin time!

Full Loxia lens coverage on SonyAlphaForum and Pres text on SonyAlphaCameras.

Canon EOS M10 now officially listed at Canon USA!

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Here are the full specs and descriptions of the new Canon EOS M10 AOS-C mirrorless camera. They just have been published by Canon US:

The Power of an EOS Camera, Simplified
Step up to EOS camera quality in a simple and easy-to-use package! The EOS M10 camera combines a lightweight, compact design with the power and image quality EOS cameras are known for along with the versatility of interchangeable lenses. Inside is an 18.0 Megapixel CMOS (APS-C) sensor that’s paired with the DIGIC 6 Image Processor to help capture colorful, detailed videos and photos, even in low-light situations. To help expand creative opportunities, the EOS M10 is compatible with a wide range of compact EF-M lenses specially designed for EOS M series digital cameras, and the extensive range of EF* and EF-S* lenses used with Canon’s DSLR cameras. It also has easy-to-use and automatic settings like the innovative Creative Assist to simplify photo adjustments and help ensure your images are how you want them. Self Portrait mode extends that assistance to help you grab great selfies by adjusting settings that smooth skin tones and artistically blur backgrounds. If it’s too dark for a normal photo, a built-in pop-up flash lights up dark spaces. All these powerful features combine to make the EOS M10 worthy of your attention, while being conveniently wrapped in a slim, stylish camera.

Legendary Image Quality in the Palm of Your Hand
The EOS M10 camera features a lightweight, comfortably designed body that’s easy to hold and take with you. From overseas vacations to backyard family gatherings, the EOS M10’s compact size means it can easily be on hand, without getting in the way. A built-in thumb grip also lets you grasp the body securely, while the rounded edges make holding the camera easier when recording long video clips. All this while still featuring the image quality for which Canon EOS cameras are so well known.

Superb Detail With Minimal Noise
The 18.0 Megapixel CMOS sensor captures lots of detail with very little image noise. The sensor itself is APS-C type, which is the same size as the sensor found in Canon’s EOS Rebel series of cameras. The high resolution means you can crop the image to focus on one section, or have enough detail to print large photos to display or give to your family and friends. An ISO range of 100–12800 (expandable to 25600) lets you capture images on bright sunny beaches and darkened streets.

Fast Focus
Life happens fast, and there’s little worse than missing out on capturing that perfect moment because the camera was too slow to focus. The EOS M10 camera uses Canon’s Hybrid CMOS AF II autofocus system, which measures up to 49 different points in an image quickly and accurately to help get it in focus. In addition, face detection and object tracking help keep the subject of your photo focused, even if they move. What’s more, the EOS M10 is compatible with all EF-M lenses, which feature an AF+MF mode that lets you easily combine the speed of autofocus with the creative flourish possible with manual focus.

Get the Shot You Want, at Any Angle
It’s vital to see if you’ve composed the photo you want. The EOS M10 camera’s 3.0-inch touch screen has 1.04 million pixels, letting you preview images in high detail. It can pivot a full 180°, meaning you can capture a unique dog’s-eye-view of the world or flip the screen up to get that epic selfie.

Superb Moviemaking Made Easy
The EOS M10 camera can capture 1920×1080 Full HD video at frame rates of both 24p and 30p, and can record in MP4 format for easy sharing online.

Moviemaking Made Easy with Manual Movie Control
The EOS M10 camera is a fine moviemaking tool. With touch-activated AF and a number of manual controls available, it’s easy to make intuitive setting adjustments silently and on the fly using the EOS M10’s dials and touch operations.

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