Sony, it’s all nice and good what you are doing now with your camera and lens tech. It’s exciting and finally also a real serious competition to the Canon-Nikon dominated PRO world. But there is one annoying and very major obstacle to Sony’s success and it’s their very poor PRO service. As Matt Granger explains you in that video the issue is so big that no PRO photographer can seriously think to use Sony gear. Let’s hope Sony will finally recognize that photography is not just about tech, but also about supporting photographers!

David McDonald spotted that Nikon ad at Camera/Opticians in Belfast. Nikon marketing must have some bipolar disorder to show a Fuji camera on their ad with the text “I see our heritage”. Or maybe that’s just a classic Freudian slip. Indeed Fuji took your heritage while you gave us the Nikon 1 series :(

With that “thing” attached on the A7s you can cool down the sensor by 18 degrees. And this will improve the noise performance of the camera. Cool!

More info on SonyAlphaForum.

The Spanish site DSLRmagazine interviewed Mr. Yamaki the CEO from Sigma. And there are some additional new info:

1. The SD Quattro cannot record video because the Foveon sensor has too much data to process.
2. Yamaki said that you can record video with Foveon but you need “more resources” to make it work. And anyway video it’s not a priority yet for Sigma
3. Autofocus us yet slow but it will be faster on the final production versions of the camera
4. Also interesting: Sigma decided to make a SA mount mirrorless and not a SA mount DSLR because mirrorless has no micro-camera shaking.

Sony announced a new E-mount camera today. But this one is meant for industry use! It’s a super low light capable 4K  camera. It uses a 12 megapixel Full Frame sensor and it will ship in August. Those are the google translated specs (original source Sony Japan).

With the never-ending Megapixel, Speed and video recording resolution race you have to be sure that memory cards can actually do their job. SDA announced their new 5.0 memory card standard and here are the full details:

Dpreview posted an interview they made with Canon Manager Tokura. I will quote the part regarding the mirrorless future:

There are some features, such as AF, which have not yet caught up with DSLRs, so given the current state of affairs it would be a little unrealistic to say that we will suddenly start offering a professional mirrorless camera. There’s still a performance gap that needs to be addressed.
This is just my personal opinion. In my view there are two key features that have to be addressed. The first is autofocus, particularly tracking of moving subjects. The other is the viewfinder. The electronic viewfinder would have to offer a certain standard. If those two functions were to match the performance of EOS DSLR camera performance, we might make the switch.

Well of course Tokura is probably just hiding his cards form the eyes of the competition…