Hasselblad announced the new X1D Field Kit. And this is the press text:

Within the comprehensive package, photographers will find all the equipment they need for a variety of photographic conditions, including the X1D-50c and 3 XCD lenses (30mm, 45mm, and 90mm), which deliver edge-to-edge sharpness in a compact form to elegantly match the slim build of the body.
The inclusion of cleaning equipment (a cleaning cloth, dust blower, and lens pen) ensures that photographers can easily keep their kit in perfect condition, so it’s always clean and ready whenever creativity strikes.

Rugged Pelican carrying case
The rugged pelican case has a custom cut foam insert that protects your gear. The foam layout is also made for easy access, so that you quickly can get your hands on the equipment you need when you’re out there.

X1D Field Kit contents
The package includes the following items:
X1D-50c Camera (silver)
XCD 3,5/30mm Lens
XCD 3,5/45mm Lens
XCD 3,2/90mm Lens
Rugged Pelican carrying case
2 camera batteries
Shoulder and wrist strap
USB cable

Availability
The X1D Field Kit is now available for order online and will begin shipping on September 20th 2017.

And this is the unboxing by Matt Granger:

Letps see if it works for real :)

Ricoh announced the new THETA V 360 spehrical cam. And you can preorder it now at BHphoto.

And while we expected Sony to announce a new RX camera we certainly did not expect this: Sony announced a new RX0 full-scale multi-camera system compact.

I think there is more to come from Sony soon…

Thanks to the multiple leaks we already knew everything about this new camera. And now it’s officially available for preorder:
Silver or Black E-M10III at GetOlympus, BHphoto, Adorama and Amazon. In Eu at WexUK and ParkUK.
E-M10III with kit lens at GetOlympus, BHphoto, Adorama and Amazon.
Special E-M10III superkit at Amazon and Adorama.
CS-51B Body Jacket for the E-M10III at BHphoto.

If you wonder were the hell the new rumored f/1.2 PRO lenses are don’t worry. They will be announced in October.

Previews and hands-on:
Field Test by Allan Weitz. Field test at Imaging Resource. Shooting experience at Dpreview. Review by Ming Thein. Hands-on by WexUK. Hands-on review at Photographyblog. First impressions at ThePhoBlographer. E-M10II vs E-M10III at ParkCameras. First impressions at Cinema5D. Review by CameraJabber.

We were used to get bold statements from Samsung and Sony. But now this one sounds more…”serious”. Fuji officially released their Medium-Term Management Plan called “VISION2019“. And those are their goals for 2019:

• In digital cameras, work toward capturing No.1 market share in the premium mirrorless camera market, promoting the X Series that continues to evolve with outstanding image quality, fast speed and mobility, alongside the medium-format GFX Series that uses a large sensor, 1.7 times bigger than that of full-frame cameras, to pursue the pinnacle of image quality.
• Reinforce the lineup of its highly reputable interchangeable lenses to continue to achieve increased revenues and profits in the mirrorless system business as a whole.
• Broaden the lens business by expanding the lineup of 4K broadcast lenses, launched ahead of the rest of the world, as well as the lineup of lenses for the fast-growing new video production market, including online video.

Of course we don’t know how Fuji defines “premium” camera market. If they mean Medium Format it’s easy to guess that this is a goal they can easily achieve. But if the “premium” market includes FF cameras too it will be much harder to beat Sony and the upcoming Nikon FF.

The Canon EOS-M100 got officially announced. You can preorder it at BHphoto, Adorama and Amazon.

first image of the Opteka 6.5mm f/2.0

A couple of weeks ago we reported that Opteka is developing five new manual focusing lenses for the Sony E-mount, Fuji X-mount, Olympus and Panasonic Micro Four Thirds, Canon EOS-M mount, and Nikon CX mount systems.

Well their first lens that will go into production is the Opteka 6.5mm f/2 HD Multi-Coated Circular Fisheye Lens. Those are the specs:

Features:
6 elements in 5 groups
9 aperture blades
1.9” (0.05m) minimum focus distance

Unlike current Opteka lenses (here on Amazon) these lenses are designed for mirrorless cameras only.