The new Polaroid OneStep2 has been announed today. It’s available for $99 at BHphoto.

Explora reports:

Many of us were wishing for this day with little hope that it would ever come, but the Impossible Project has managed to bring back the original instant film name with its announcement today of Polaroid Originals. This rebranding was made possible through a years-long effort by the leaders of the Impossible Project and represents a major shift in things to come, including the release of a brand new instant film camera bearing the Polaroid name—the OneStep2, a brand new i-Type camera.

Makoto Azuma did send a pack of flowers into outer space (30.000meter altitude). And to record this he used a Fuji camera. The balloon exploded when it reached the outers space but they managed to save the camera with the recorderd video.

Sony announced the new Sony RX10m4 and is rumored to have another announcement in October for E-mount stufff.

The RX10m4 has BIG tech inside (see the presentation page) but it comes for a heavy price: $1,699 at BHphoto!

Press text:

With the recent firmware bringing electronic shutter to the X1D, Cambo has stepped up and introduced two new options for photographers to get the most out of their systems.

Cambo Actus-XCD

As a further development of the ACTUS-G product line for medium format mirrorless cameras, Cambo is now introducing the ACTUS-XCD to host the Hasselblad X1D camera body.

The ACTUS-G system was already available as ACTUS-GFX for the Fujifilm GFX series, now the bayonet holder can be supplied with the XCD bayonet from Hasselblad. The bayonet holder is interchangeable and includes Cambo’s convenient internal rotation between landscape and portrait position.

Cambo CA-XCD

Based on the knowledge used in our other Canon lens adapters, Cambo has now created an adapter to enable the use of Canon lenses on the Hasselblad-X1D camera.
This adapter is mounted directly to the X1D camera bayonet and it controls the aperture of Canon lenses electronically, by similar controls as on the ACB-CA, WRE-CA and CA-GFX. Be aware that there is no further protocol to communicate with the X1D camera for setting aperture, auto focus or EXIF date from the lens.

It may be obvious that only Canon lenses that have a larger image circle, such as the T/S lenses, will have enough coverage for this sensor.

This combination makes it possible to use the Hasselblad X1D camera with a 17mm (and 24mm) focal length that covers the full format of the X1D 33x44mm sensor. Depending on the composition you may still be able to use the T/S movements on the lens unobstructed. More information will be released about compatibility with the newly announced Canon TS/E Lenses as they are available for testing, however at this time it can be assumed that the image circles will be of an acceptable size.

As there is no mechanical shutter in this setup, there are limitations in use with certain light sources, exposure times and subjects, we refer to the information from Hasselblad about this.

Kenko announced their new 400mm f/8.0 Reflex lens. It will be available as MFT, EOS-M, Sony and Fuji X mount version too. It will go on sale on Sept 15. Price info has not been released yet.

Different mount version codes:

Fuji announced the new X-E3 which is more compact than its predecessors. And they also announced two new lenses:

Fuji X-E3 at Amazon, BHphoto and Adorama.
Fuji XF80mm at Amazon, BHphoto and Adorama.
Fuji G45mm at Amazon, BHphoto and Adorama.

Full coverage with a massive amount of tests and reviews at Fujirumors.com.

Fujirumors spotted the new X and G Lens roadmaps: