Canon admits the EOS M50 Dual Pixel af doesn’t work on 4K mode because of market position

Dpreview interviewed a bunch of Canon managers and here are some info:

There are actually no technical reason why the EOS-M50 couldn’t have Dual Pixel AF in 4k mode:
“With the EOS 5D Mark IV, we do offer 4K video and Dual Pixel CMOS autofocus, so technically it is feasible. But given the position of the M50 in the lineup, we can’t include all of the features available in a product like the 5D IV. Given the position of the product, we wanted to achieve the optimal balance [of features] in a camera in that range. We’ve optimized the M50 as best we can [for its market position], and within those parameters, the combination of 4K video and Dual Pixel CMOS autofocus was not possible.”

About the future High End Mirorless:
“The new M50 is an entry-level model, because that’s where the high-volume sales are. We want to establish ourselves in this market, and then move forward [from there]. In accordance with the full lineup strategy, we will be tackling [the mid-range and high-end mirrorless market] going forward.”
…and..
“We still believe there’s work to be done before we can achieve the level of satisfaction that our users are looking for before they could confidently move from DSLR to mirrorless”

Adobe Achieves Record Revenue

Adobe reported a new record revenue:

  • Adobe achieved record quarterly revenue of $2.08 billion in its first quarter of fiscal year 2018, which represents 24 percent year-over-year revenue growth.

Their subscription strategy seems to work even if it did upset a large customer basis. Probably people is not aware that there are alternatives even if admitted…it’s always a pain in the ass to make a full switch from something you know. I will give you a list of two alternatives:

Capture One:
This is the professional alternative and if you buy the full license it’s also a bit expensive. But you can use our  coupon code “AMBMR” at checkout to get a 10% discount.

Luminar:
This software is more for entry-mid level users. Although they do plan to expand their software with a DAM module in 2018 (to challenge Lightroom). Use the code “MIRROR” to get $210 off!

 

Fuji believes their mirrorless will soon catch up with DSLR autofocus performance

Focus Numerique interviewed four Fuji managers to talk about the new X-H1. Fuji recognizes the only real advantage of DSLR cameras is autofocus (at least in some areas). But they have no doubt that’s a gap they will close soon:

We believe that sooner or later we will catch up with the few delays we still have in the world of SLRs. We also believe that from 2019, more than 50% of cameras sold worldwide will be hybrids.

Canon literally says it: “we will go on the offensive in the mirrorless camera market”

CanonWatch spotted the documents from the company’s Corporate Strategy Conference. And there is really no hiding anymore. Canon writes

“We will go on the offensive and work to expand our sales in the mirrorless camera market. This will allow us to reach our goal of 50% market share of the entire interchangeable-lens camera market.”

Canon believes they can reach a percentage of over 50% which is something they never had before. It would mean their new mirrorless offerings should beat the current Sony-Fuji-MFT systems. Hard to believe as they would really bring some kind of unexpected innovation to grab some attention.

Is this just marketing blabla or do they really have some exciting news ahead?

Nikon: “100 megapixel Full Frame cameras are possible”

Focus Numerique interviewed Nikon at the Cp+ show. Here are some key info google translated from the original french text:

On the lack of innovation
we are not the first to launch a new technology. What is important to us is that our technologies are reliable and bring real added value to our users. For example, technologies such as Nano Crystal processing, PF lenses and optical stabilization are developed through our discussions with users.

On sensor stabilization
Nikon currently only uses optical stabilization. One of the problems of sensor stabilization, the sensor may no longer be exactly on the image plane of the camera and the image can lose precision. As we explained, we are not deploying new technology without being certain of its reliability and usefulness. Please wait, because we are developing this technology that will be used in the years to come.

100 Megapixel on Full Frame sensor and diffraction issue:
It will be possible! Diffraction is governed by physical laws and this phenomenon can not be eliminated only with optical technologies. We consider that on this point, a numerical correction is effective. What is very important for Nikon is that the use of digital corrections is not governed by technical constraints on a goal, but only to mitigate phenomena that we can not optically avoid.

About a possible Full Frame mirrorless:
Nikon launched the F mount 60 years ago. We have already sold 100 million goals. We have massive users who are already using our F mount lenses. Think of them. Nikon lens enthusiasts are very precious to us. In any case, it is difficult to answer your question clearly.”

My comments on this:
1) In this interview Nikon manages to sell their weakness as a strong point :)
2) Nikon is still hiding their cards on their mirrorless strategy.