Canon literally says it: “we will go on the offensive in the mirrorless camera market”

CanonWatch spotted the documents from the company’s Corporate Strategy Conference. And there is really no hiding anymore. Canon writes

“We will go on the offensive and work to expand our sales in the mirrorless camera market. This will allow us to reach our goal of 50% market share of the entire interchangeable-lens camera market.”

Canon believes they can reach a percentage of over 50% which is something they never had before. It would mean their new mirrorless offerings should beat the current Sony-Fuji-MFT systems. Hard to believe as they would really bring some kind of unexpected innovation to grab some attention.

Is this just marketing blabla or do they really have some exciting news ahead?