Gizmon launched a new set of “Bokeh Lens Illuminator”. This is the effect you get:

You can now preorder the new Sigma 24-70mm FE lens at BHphoto, Adorama, FocusCamera. WexUK. And the pricing is a strong kick in Sony’s  b…s :)

At nearly 50% of the Sony GM price you get same specs, slightly smaller lens and I bet Image Quality will be on  par too. The only real strong point of the Sony lens will be the better AF performance but that’s about it.

And Sigma  is fully commited to release more excellent FE lenses. A new patent unveiled these tw new f/1.2 lens designs:

Here is the 50mm f/1.2 lens design with specs:

Focal length: 50.99 mm
F no: 1.25
2ω : 45.97
Image height: 21.63 mm
Lens length: 154.20 mm

Here is the 40mm f/1.2 lens design with specs:

Focal length: 41.35 mm
F no: 1.26
2ω : 57.17
Image height: 21.63 mm
Lens length: 157.00 mm

Compared to the current Sigma 35mm f/1.2 FE  lens this new 50mm FE would be nearly 2cm longer. Quite a beast!

Four Fuji news:

Fujifilm to Release Firmware Update for FUJIFILM X-T3 (more info on Fujirumors).
Fujifilm NEOPAN 100 ACROS II Shipping November 22 in 35mm and 120 formats (more info on Fujirumors).
Fujifilm X-Pro3 Review at Dpreview.
And yes, we made en plein folks: Also Fuji reported a bad quarter with  12,4% revenue drop! Now all companies are doing shit :)

There are rumors saying Olympus will sell their Imaging Business within 8 months.

To find profound confirmation of this highly reliable news I performed the Ayahuasca ritual to talk directly to the holy ghost. They confirmed Olympus Micro Four Thirds will be killed struck by a giant meteorite on their headquarter along an invasion of ants genetically modified to eat up all  MFT gear available on planet earth. There might be even alien involved in this plot.

And today on the street panicking  people screaming all around and asking me for a word of hope…So I spoke: There is nothing you can do. What’s written on rumor sites is inevitably true and impossible to stop. You shall all live in pain by switching over to the Sony APS-C system.

These are my final holy words!

–

I bet Olympus will outlive some of those rumor websites :)

Toyokeizai reports that Canon has not meet their own sales goal with  the EOS-R mirrorless line. A Canon mangers said “”We have no choice but to change the management plan.”

The article doesn’t specify what those changes will be. I guess it simply means slow down the release cycle and cut costs….

DPreview interviewed some Canon managers and DP clearly stated:

“It looks like we’ll have to wait a little longer before we see an EOS R model aimed at sports and action shooters”

And a Canon manager explained why they didn’t make a mirrorless version of the 1DX:

Of course some professional photographers are asking for a mirrorless solution. But as of now, we also see a lot of demand from photographers asking for DSLRs, specifically [because of] the benefits of an OVF. So this time around we decided to go for a DSLR. Of course we understand that there are huge benefits to mirrorless, and we implemented, or combined as much of that [technology] as we could into the [EOS-1D X Mark III].

So it looks like the Sony A9II will not get a competitions from Canon in the near future…