Image courtesy: (Translation here) interviewed the Canon team that developed the EOS-M mirrorless camera. Here are some interesting bits from the interview:

1) From the beginning the goal was to make the EOS-M as good as other EOS DSLR cameras. And to make ir small and light.
2) First goal is to reach a 15% of the mirrorless market share in Japan (by October).
3) Shutter from the EOS DSLR series has been minaturzized to fit into the EOS-M
4) GX1 sales are still strong (production is 30.000 units per month).
5) A Four Thirds sensor would bring an even further advantage in miniaturization but Canon wanted to make it fully EOS compatible.
6) We chosed to have Phase detection pixel on sensor because that technology works better than COntrast AF on moving objects.
7) EOS-M mount can NOT accomodate a FULL FRAME sensor. And there is no plan for a FF mirrorless.
8) No plan for now to make an adpater for FD lenses.

Interesting. They also said the main target are women :)

Canon EOS-M preorder links:
Full presentation page on Amazon.
EOS-M Black at Amazon, Adorama, BHphoto. In Europe at Amazon DE, Amazon UK.
EOS-M White at BHphoto. In Europe at Amazon DE, Amazon UK.
EOS-M 22mm pancake at Amazon, Adorama and BHphoto.
EOS-M 15-55mm kit lens at Amazon, Adorama and BHphoto.
EOS-M adapter at Amazon and BHphoto.
EOS-M Flash at Amazon, Adorama and BHphoto.
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