Skip to content

The cameras the companies should do according to Photolari

The Photolari team humorously critiques camera brands and proposes imaginative new products that should exist. They jokingly position themselves as barroom “know-it-alls” advising billion-dollar marketing departments. They then suggest product ideas for several brands:

OM System: Make a PEN-style compact or interchangeable-lens camera to complement their outdoor-oriented lineup; leverage Micro Four Thirds strengths for small, high-quality street cameras.
Pentax: Revisit retro-styled DSLRs, revive the quirky Pentax Q mirrorless system, and push forward their film projects or create a film GR camera.
Sony: Design an APS-C flagship (like a rumored A7000) with pro-level controls and ergonomics.
Panasonic: Offer an affordable vlog camera under €1000, modernize the GX9, make an S9 with a viewfinder, and even consider a video-only “FX-style” model targeting hybrid shooters.
Canon: Expand their retro concept (similar to Nikon Zf) into a high-end compact line, reviving the G series spirit with modern sensors and features.
Nikon: Revive the Coolpix A compact APS-C concept, release a low-cost entry-level interchangeable-lens camera for beginners, and create a pro-level APS-C body akin to the D300 or Canon R7.
Fujifilm: Offer a more affordable X100-like camera, perhaps without the hybrid viewfinder, or a refreshed XP series rugged camera; also entertain a cinema camera concept called “Eterna.”
Leica: No major critique, but jokingly suggest a Leica customization service.
DJI: Improve the Pocket line by making it larger, with more battery, better color profiles (like iPhone), dual lenses, and superior usability for vlogging.

What are your thoughts on this list?

 

Back To Top