Within their new financial report Tamron discloses the launch of additional three lenses for mirrorless camera in 2020. I have near ZERO doubt those lenses are for the Sony FE system. Tamron also disclosed some other interesting marketing info:
Market Situation:
- Digital SLR cameras decreased by 20% from the previous year. Digital SLR down by 41% whereas, Mirrorless up by 4%from the previous year.
- Interchangeable lenses decreased by 12% from the previous year:APS-C down by 23% from the previous year; Full-Size down by 6%from the previous year.
- DSC decreased by 18% from the previous year.
Tamron Situation:
- With the strong sales of mirrorless models, the total sales of own-brand models kept the same level, with only 3% decrease, compare to the previous year; whereas, the market shrank more.
- The operating income sharply increased from the previous year due to the higher gross profit margin from the newly launched own-brand models, together with the lower SGA expenses.
Goal:
- Without the assumption of market growth,profitability improvement is the highest priority.（Higher gross profit margin of own-brand with lower business operation costs.）
- The sales and profits are expected to decline due to the continued decline of the markets, Operating profits margin is expected to keep high level.
- With newly launched mirrorless models, the sales of own-brand models is expected to increase the sales compare to the previous year.