Rumor says Sony might give you a new Full Frame A5 with IBIS, pop up EVF, 4k60 (crop) for a price around $1,000

rendering of a possible A5 camera (Yukai)

Now if that rumor turns out to be true than Fuji and MFT folks will have to worry. Sony might plan to launch a new $1,000 Full Frame camera in September. Those are the first and super wild rumored specs via SAR:

  • new body design similar to a5xxx/a6xxx mixed metal and plastic.
  • The grip is pretty large to accommodate the battery.
  • 5 fps
  • ibis
  • no pop-up flash
  • there is a pop-up evf with 770.000 pixels (2.3m points) 0.6x mag.
  • Also touch screen like the a7sIII
  • records 4k 24p 10bit 100mbps, 4k 30p 10bit 100mbps and it even has 50/60p 4k but is really crippled they told me no audio, cropped and works only in s&q mode

This one would sell hot and basically kill the entire APS-C segment!

MR note: I only wrote this statement to attract Fuji and MFT trolls in the comment system….like flies on shit :)

Sony registered a new camera in Taiwan: And this might be the new Sony A5/6 entry level cam!

Sony registered a new camera code in Asia. And this seems to be the new Sony A5 (or SonyA6) camera! Here is what we know so far from this model (via SAR).

FACTS (What we know from the Sony Taiwan official registration):

  • Battery is NP-FZ100,
  • USB is Type-C.
  • it has a singl SD card slot
  • It has both a mic-in and a headphone jack
  • Wi-Fi (11a/b/g/n/ac) and Bluetooth

SOLID RUMORS: This is what I know so far about this model from TRUSTED sources:

  • It’s a new Full Frame E-mount camera
  • It’s an entry level model
  • It’s something COMPLETELY new in the lineup (no A7 or A9) model.
  • I don’t have confirmation on the name yet but I suspect it will be named A5 or A6
  • Announcement around mid September (if Covid19 doesn’t mess this up)

UNCONFIRMED: This is what we I heard from new sources (unreliable yet):

  • It has no EVF
  • very compact A6xxx kind of size
  • price around $1,000 (which makes it the cheapest “new” camera in the lineup). Of course the first generation A7 and A7II are priced below $,1000 but they weren’t that cheap when announced.


Canon EOS-R5 rumor time is over…and the new Sony A7sIII rumor time has started: 12MP sensor with 4k120p recording

Sony is usually very tight when it comes to leaks. But this time it looks like something has changed. Maybe under the pressure of the Canon EOS-5R Sony felt like to be a bit more relaxed when it comes to teasing a camera :)

That’s why the past 48h SonyAlphaRumors has shared a list of specs that re likely to be accurate or at least very close to the real deal:

Rumored A7sIII specs recap

  • New 12MP stacked sensor with fast readout
  • records FHD 240fps, 4k120fps 10bit 4:2:2 and 4K120fps raw over HDMI
  • Looks pretty similar to a Sony A7rIV.
  • world’s highest resolution new 9.44 million dot EVF (QXGA resolution)
  • new kind of passive (noise free) cooling system
  • no overheating, no recording time limits
  • UHSII card support
  • announcement late July

My bet is that the Sony A7sIII will be a better video tool…but I wish it would have that stunning 8 stops stabilization of the Canon EOS-R5 :(

What if…Sony will launch a $999 Sony A5 in Summer?

SAR reports that there might be a chance Sony introducing a new entry level Full Frame camera that competes with the $899 Canon EOS-RP. This camera will cost under $999 and could be named “Sony A5”.

There is no rumored specs, so we don0t know if it looks like an A6xxx or more like an A7 series camera. I would love this camera to have an unexpected and completely new kind of design but I cost savings are the main philosophy at Sony right now and I fear this will not happen :(


Panasonic interview: New entry level S camera is coming and new MFT products too!

The french website Photorend interviewed Yosuke Yamane, Director of Imaging Business Division at Panasonic:

Panasonic has 10% market share in the $3,000 camera segment:
These three models are offered at more than € 3,000, which has enabled us to obtain more than 10% of the market for full-size mirrorless (for the range of devices over € 3,000). It is in line with expectations and we are satisfied with the results.

Best selling S cameras:
among our three models, the S1 is the one that sells the most (in terms of quantity), because its price is affordable. However, S1H sales are higher than expected due to its significant appeal to the video and film industry. The S1R sells less than the S1, but allows us to mark our intentions for the industry, especially for professional photographers. Rather than chasing numbers, we would like to convey the message of our determination in the development of photography.

2020 market forecast:
The full-size hybrid market will experience greater growth this year. Compact or SLR cameras will be on the decline.

MFT and FF:
There are two categories of users: one who appreciates mobility and the other who wants to have the best photo and video quality. These people are divided between the Micro 4/3 and the full format. The Micro 4/3 is still a very important format for us and we must continue to promote it for now.
The basic requirements of a camera for a photographer are its small size, lightness and mobility. These needs will not go away for camera users and we are trying to strengthen our advantage in the global market. For this purpose, we want to energize the Micro 4/3 as much as possible.
Regarding size, if a full-frame hybrid camera is smaller, combined with a lens, the total size remains large. On the other hand, the Micro 4/3 allows lenses and a whole much more compact than in full format. We will improve the functions and the quality of our Micro 4/3 ecosystem, please wait for future developments.

More affordable full-format device:
we would like to expand the product line, and you should wait for the next announcements from Lumix cameras.

French market goal:
we want to become number 1 for full format hybrid cameras on the French market.

APS-C L-mount camera is not coming:
our strategy is very clear: we will strengthen the Micro 4/3 mounts and the L mount in full format. A small L-mount sensor could cause confusion on the market. We have two sizes of sensors. If we have three, this could cause confusion, so we will not develop an APS-C version of the L-mount and will focus on the full screen.

Panasonic considered making the L-mount compatible with m43 lenses:
Sony’s E-mount supports both APS-C and full frame, but we don’t expect a large number of users using large, full frame lenses to turn to small Micro 4/3 sensors. A common Micro 4/3 and full format system therefore makes little sense.
We understand this request and we seriously considered the issue when we developed our full format cameras to offer a unified format for full format and Micro 4/3 sensors, but we decided not to do it because we think it would does not bring great added value for the user.

Covid 19 effects:
we are trying to minimize the damage caused by the Covid-19 [Response dated March 5, 2020. Editor’s note]. We have a production site in China, but near the eastern coast, towards Taiwan, so the damage is not as great as in other cities; 80% of the employees have already returned to the factory, but some suppliers still have difficulties. In these circumstances, we try to minimize the damage. Camera factories in China are starting to operate again right now.

It’s clear that on paper Panasonic is fully committed to develop both the FF and MFT systems. Still, I do think it will be inevitable that one day they will make APS-C L-mount cameras too..