September 2025 Best-Selling Digital Cameras in Japan
Best selling cameras at Mapcamera:
- Ricoh GR IV
- Fujifilm X-M5
- Fujifilm X-E5
- Ricoh GR IIIx
- Canon EOS R6 Mark II
- Sony a7C II
- Sony a7IV
- Hasselblad X2D II 100C
- Canon EOS R5 Mark II
- Nikon Z f
Best selling cameras at Kitamura:
- Sony a7C II Zoom Lens Kit
- Fujifilm X-T5 XF16-50mm Lens Kit
- Fujifilm X-E5 XF23mm Lens Kit
- Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit
- Fujifilm X-H2 Lens Kit
- Sony a6700 High-Power Zoom Lens Kit
- Canon EOS R50 Double Zoom Kit Black
- Nikon Z50II Double Zoom Kit
- Fujifilm X-M5 XC15-45mm Lens Kit
- Sony a7 IV
Best selling lenses at Kitamura:
- Sigma 18-50mm F2.8 DC DN Contemporary (Fuji X-mount)
- Sigma 20-200mm F3.5-6.3 DG Contemporary (Sony E-mount)
- Sigma 28-70mm F2.8 DG DN Contemporary (Sony E-mount)
- Canon EF50mm F1.8 STM
- Tamron 28-200mm F2.8-5.6 Di III RXD (Sony E-mount)
- Sony E 70-350mm F4.5-6.3 G OSS
- OM SYSTEM M.ZUIKO DIGITAL ED 50-200mm F2.8 IS PRO
- Fujifilm XF70-300mm F4-5.6 R LM OIS WR
- Sony FE 24-70mm F2.8 GM II
- Tamron 18-300mm F3.5-6.3 Di III-A VC VXD (Canon RF Mount)
The market is becoming more balanced. Sony may still dominate the high-end segment, but Fujifilm and Canon are gaining ground by delivering cameras that inspire creativity and feel more personal — a reminder that in 2025, technology alone isn’t enough; design, identity, and user experience play a crucial role in defining success.