SG-Image new AF85mm F1.8 is coming on Sept 25

SG-Image announced that its new AF85mm F1.8 full-frame autofocus lens will be released on September 25th. It weighs only 380 grams, has a 58mm filter interface, and an STM stepping motor.
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via Weibo

SG-Image announced that its new AF85mm F1.8 full-frame autofocus lens will be released on September 25th. It weighs only 380 grams, has a 58mm filter interface, and an STM stepping motor.
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via Weibo
Several major influencers are currently flying to Japan, signaling a big product launch. Recent chatter suggests Panasonic will unveil the 100–500mm lens, while Canon is rumored to announce the EOS R6 III. Most signs point to the Japan event being Canon’s big reveal.
P.S.: Unlike this is for the Sony A7V as Sony does usually introduce new cameras in NYC for the US influencers.

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I got rumors about two new lenses:
The Nikkei Industry Map 2026 reports some interesting facts about the camera industry:
Global shipments also increased 15% year-on-year to 824.7 billion yen, marking the fourth consecutive year of growth. As cameras become more sophisticated, the average unit price is rising, reaching approximately 97,000 yen in 2024, four times higher than ten years ago.
Shipments and prices keep climbing — good news for the camera industry, not so much for our wallets :)
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via DClife
Venus Optics just announced this new Laowa 180mm f/4.5 1.5x Ultra-Macro APO FE Lens . You can preorder it now for $499 at BHphoto, VenusStore.
Hasselblad X2D II at B&H Photo, Amazon, Adorama, FotoKoch, Foto Erhardt, Calumet DE, WexUK.
If you are a lucky owner of the highly requested Hasselblad X2DII you might be interested to check out those nerdy channels that help you to configure the camera: