The PEN-F (image via Digicameinfo).

Fuji had the big announcement but as a rumor site we always have to look on what’s coming as next:

1. Olympus will announce the PEN-F on January 27
2. Sony will announce the A6100 before the CP+ show in February
3. Panasonic will announce the 4K GF8 at the Cp+ show in late February

But of course there is room for surprise! Maybe Sony will announce a new FF E-mount too…

The Fuji GFG670 medium format film camera

Fuji Manager Takeshi Ueno confessed in an interview with Bjp-online that they are seriouly considering to make a digital medium format camera! He says:

“We are in a very good position to make a medium format camera, as we make camera bodies, sensors and lenses. We already make the lenses for Hasselblad, so we have that expertise.
At the moment Fuji is not planning to launch a medium format camera, but we are conducting research and testing sensors in this area.
We have a good history in the medium format market, and I think we would be successful again. We have the technology to make a very modern and high quality camera, but right now we are only investigating.”“Ueno agreed that now would be a very good time for Fuji to enter the market, but it seems that not everyone in the company is quite as convinced.”

That would be exciting! The Full Frame mirrorless battle is something that will become crowded once Nikon and Canon will enter it. Going Medium format may be a smart move to stay out of the battle. But of course the question is if Fuji can keep the costs down and still make profits out of it.

via Fujirumors.

Reminder: Fuji announced all their new products:
X-PRO2 specs and preorders at BHphoto, Amazon, Adorama. In Eu at CameraWorld.
XF 100-400mm specs and preorders at BHphoto, Amazon, Adorama. In Eu at CameraWorld.
X-E2s specs and preorders at BHphoto, Amazon, Adorama. In Eu at CameraWorld.
X-70 specs and preorders at BHphoto, Amazon, Adorama. In Eu at CameraWorld.

Our readerd and PS guru (Lol) Craig modified the original leaked PEN-F image by removing the lens and grip. He also shows us how the silver PEN-F version could look. Thanks Craig!