The shrinking camera sales will kill Canon-Nikon plans for a FF mirrorless?

Infographic: Are Smartphones Killing Digital Cameras? | Statista

This is just a pure speculation based on a simple fact: The interchangeable system camera market sales are dropping since 2012. And we can assume this trend will continue for the coming years.

I was wondering how that fact would influence the roadmap of companies like Canon and Nikon. I am no marketing expert but my guess would be that Canon and Nikon would do that:

  1. Reduce investments and costs in the current traditional camera market
  2. Focus investments on new areas with potential growth (small cameras for the car industry, optics for the medical business and so on)

The question is: Would a heavy investment in a new FF mirrorles system pay off? The answer seems to be no. Because the mirrorless system market isn’t doing well neither, nor is there any forecast predicting any kind of growth. So to me it sounds logical that whatever Canon and Nikon’s plan was to enter the FF mirrorless system market…they might as well kill it now.

UPDATE: I aligned the graph to show how much system camera sales (in red) declined between 2012 and 2015:

systemsale

Nikon makes a big communication mess. Confirms it has to cut 10% of it’s Japan worforce.

bildschirmfoto-2016-11-08-um-13-53-03

The Japanese site Nikkei reports about a plan from Nikon to cut 1,000 jobs in Japan (10% of the entire workforce in Japan). At first Nikon officially debunked the information and wrote:

Although Nikon is constantly studying various management options including headcount rationalization for strengthening company’s profitability mainly of Semiconductor Lithography and Imaging Products Businesses, nothing has been decided at this time.

But hours later Nikon released a new note (PDF file here):

Based on the above initiatives to rationalize headcount, Nikon will be announcing a voluntary retirement program of approximately 1,000 employees. Eligible applicants and detailed conditions will be announced once officially finalized.

That really sounds like a huge mess!

For fact we know that Nikon had a 41% operating profit drop in Q2 and had to cut the DSLR years sales forecast from 6.55 million to 6.20 million. Also the other Nikon businesses  like lithography machines and precision instruments are doing worse than expected.

While all companies are reporting sales drop Nikon company Nikon as a whole is way more “photo-industry” dependent than other companies.

Cmosis announces their new 48 Megapixel Full Frame and 4k Global Shutter sensor

cmv50k_blockdiagramm

Sounds like Sony’s 42MP FF sensor will get a serious competitor! Cmosis who currently supplies Leica just announced their 48 Megapixel Full Frame and 4k Global Shutter sensor!

This is the press text:

Industry’s first global shutter 48Mpixel CMOS image sensor from CMOSIS supports 8k image resolution at 30 frames/s

CMV50000 features low noise, high frame rate, and high dynamic range; easy-to-design-with sensor excels in automated optical inspection systems, machine vision uses and prosumer video applications

CMOSIS a member of the ams AG (AMS.SW) group, a leading provider of high performance sensors and analog ICs, today launched the CMV50000, an industry first global shutter CMOS image sensor offering high resolution of 48Mpixels, more than twice the resolution of its previous generation CMOSIS global shutter CMOS image sensors.

The CMV50000 is a medium format 48Mpixels sensor with 7920 x 6002 4.6-µm sized pixels using the patented 8-transistor pixel architecture to offer low noise and excellent electronic shutter efficiency. Global shutter operation means, that images of fast-moving objects can be captured without distortion.

Its pixel offers 64dB optical dynamic range at full resolution and up to 68dB in subsampled 4k mode, and the imagers benefits from the implementation of sophisticated new, on-chip noise-reduction circuitry such as black level clamping to enable it to capture high quality images under low-light conditions.

Operating at a fast 30 frames/s with 12 bit pixel depth at full resolution or a binned 4k mode, and at up to 60 frames/s with pixel subsampling to 4k resolution, the sensor is suitable for use in high-speed machine-vision systems, as well as in TV broadcasting and video cameras.

The CMV50000 provides detailed views of a large surface area required in factory automation applications such as automated optical inspection (AOI) systems and systems for the inspection of displays of mobile phones, tablets, laptops and TVs. The combination of high frame rate and high re-solution allows further increase of the already high throughput rates at consumer product assembly plants.

A High Dynamic Range (HDR) mode is supported by an odd/even row dual-exposure operation.

The CMV50000 is expected to replace high pixel-count charge-coupled device (CCD) image sensors used in machine-vision cameras and high-end security cameras. Compared to the older CCD sensor technology, CMOS image sensors are easier to integrate in camera designs, use less power, and can operate at much higher frame rates.

“The introduction of the 48Mpixel CMV50000 gives camera manufacturers the opportunity to enjoy the design and operating advantages of a CMOS image sensor while gaining the ultra-high resolution, which has previously only been available through the use of CCD sensors”, said Wim Wuyts, Marketing Manager for image sensors at ams.

“The CMV50000’s advanced noise-reduction features such as black level clamping combined with its high optical dynamic range, results in high picture quality at full operation speed without the need for complex analog output matching required for multi-tap CCD image sensors and therefore also decreases the camera development time significantly.”

The monochrome version of the CMV50000 is sampling now. The color version will be available for sampling by the end of 2016. Unit pricing is €3,450.

For sample requests or more technical information, go to http://www.cmosis.com/products/product_detail/cmv50000.

The CMV50000 is on display at the CMOSIS stand, Hall 1.H46, at the Vision exhibition (Stuttgart, 8-10 November).

Download press picture and block diagram at http://www.ams.com/eng/Press/Press-Releases/

ams_pp_cmv50k_rgb

Fuji X-A10 got registered in Indonesia

bildschirmfoto-2016-11-07-um-11-56-35

Fuji Indonesia registered the new X-A10. The new camera will be announced within the next 1-2 weeks. In 2016 Fuji already released the new X-PRO2, X-T2 and GF. But the X-A10 is the real big thing of the year right? :)