Hasselblad announces the new XCD 35-75mm Zoom, XCD 65mm, XCD 22mm Wide Angle and XCD 120mm f/3.5 Macro lenses!

Today the Fuji GFX shipment officially started at Amazon, Adorama and BHphoto. But it looks like Hasselblad wants to steal a bit of the show and just announced four new lenses!

Three lenses will sip in 2018: The XCD 35-75mm Zoom, XCD 65mm and XCD 22mm Wide Angle. And only the new XCD 3,5/120mm Macro lens will be available soon for now and this is the press text:

The XCD 120mm Macro is a compact macro lens for the X1D camera featuring close focusing from infinity to an image scale of 1:2 (43 cm distance setting). The optical design and internal focusing system ensures amazing performance at all distance settings. Mirrorlessrumors
The focal length and high aperture also makes the lens an eminently suitable portrait lens with beautiful bokeh. All XCD lenses contain a lens shutter delivering shutter speeds from 60 minutes to 1/2000 second. Synchronizing with flash at all speeds, allows full creative freedom when mixing flash and daylight. The lens shutter also generates very little vibration providing hand-hold shots with perfect sharpness.

Fuji GFX shipment started today! GFX manual now available for download.

The full Fuji GFX manual is now available for download at fujifilm-dsc.com/en/manual/gfx50s/gfx_50s_omw_en_s_f.pdf

The camera is also finally shipping out from various US stores:

GFX System Camera & Lenses
GFX 50S Medium Format Mirrorless Camera at Amazon, Adorama and BHphoto.
Fujifilm GF 63mm F/2.8 R WR Lens for GFX at Amazon, Adorama and BHphoto.
Fujifilm GF 32-64mm F/4 R LM WR Lens for GFX at Amazon, Adorama and BHphoto.
Fujifilm GF 120mm F/4 R LM OIS WR Macro Lens for GFX at Amazon, Adorama and BHphoto.

GFX 50S Accessories at Amazon, Adorama and BHphoto.
Fujifilm EVF-TL1 EVF Tilt Adapter for GFX 50S at Amazon, Adorama and BHphoto.
Fujifilm H Mount Adapter G, for GFX at Amazon, Adorama and BHphoto.
Fujifilm RLCP-002 Rear Lens Cap for GFX Lenses at Amazon, Adorama and BHphoto.
Fujifilm BCP-002 Body Cap for GFX at Amazon, Adorama and BHphoto.
Fujifilm FLCP-62II Front Lens Cap fpr GF 63mm Lens at Amazon, Adorama and BHphoto.
Fujifilm VG-GFX1 Vertical Battery Grip f/GFX 50S at Amazon, Adorama and BHphoto.
Fujifilm NP-T125 Rechargeable Battery for GFX 50S at Amazon, Adorama and BHphoto.
Fujifilm BC-T125 Battery Charger for NP-T125 Battery at Amazon, Adorama and BHphoto.
Fujifilm AC-15V AC Power Adapter for GFX 50S at Amazon, Adorama and BHphoto.

Nikon finally admits it has to get serious with mirrorless

Nikon finally stated that they will launch “Multiple” mirrorless system camera in the near future. There is no word about the possible specs but it’s surely highly likely that we will see new Full Frame mirrorless cameras rather than APS-C cameras.

What I certainly would not like is Nikon to keep the F-mount on mirrorless cameras. That would be a waste of…space :)

35mm Lenses on the Fujifilm GFX 50S tested by Andy King

The following article is a guest post from Andy King and was first posted on akpo.ca (text and images reposted with permission). Andy tested a set of Full Frame lenses on the GFX. And the results are surprising as most of these lenses do work just fine on the GFX!

35mm Lenses on the Fujifilm GFX 50S
by Andy King

At Photokina 2016, Fujifilm shocked the photographic industry by announcing the production of the GFX 50S, a mirrorless medium format digital camera with a redesigned 44x33mm CMOS sensor. Unlike the Hasselblad X1D that was announced months prior, the GFX 50S sported both a focal-plane shutter and full electronic shutter. This game-changing feature meant that users could use any of their vintage medium format lenses onto the GFX 50S; the G mount system was now open to the vast ocean of lenses from the 19th century and onwards.

The design of a lens, focal length of a lens, aperture, number of elements, focus distance, default flange distance, size of the front and rear elements all contribute to the size of the image circle projected by the lens. A telephoto portrait lens with a large aperture would have relatively wide front and rear elements; resulting in a bigger image circle than the image format it was designed for. We can apply this knowledge to say that many 35mm lenses will cover the 44x33mm format of the GFX 50S.

In order to test out this theory, I had to first find a way to adapt 35mm lenses onto the GFX 50S. Being a mirrorless camera, the flange distance of the GFX 50S is a short 26.7mm. Canon EF lenses have a much longer flange distance of 44.0mm, meaning that if one creates an adapter wih a length of 17.3mm (the difference in flange), the adapted Canon EF lenses would retain the same focusing range on the GFX 50S as it would on any Canon EOS body (including the ability for infinity focus). Using the mount specifications of a GFX 50S brochure, I was able to 3D-print a prototype EF to G-mount adapter at the local library.

You may ask why anybody would use a lens designed for 35mm on a slightly larger imaging sensor (GFX 50S). The main reasons are image quality and artistic choice.  Smaller format lenses are generally designed to resolve more detail than larger format lenses.  All the tilt-shift 35mm lenses would cover the 44x33mm format, with room to spare for movements. A landscape or architecture photographer can use the shift feature to correct for perspective distortion, or for DoF control using tilt. 35mm lenses tend to have large apertures from f/0.95 and onwards, meaning they can be used for low light photography, or images with extremely thin DoF (portraiture, for example). The result of putting a 35mm portrait lens onto the GFX 50S may be swirly or soft corners, but many vintage and modern lenses are able to resolve the extreme corners of larger sensor quite well.

We tend to be inspired by medium and large format film photography for the unique and shallow DoF look. A Pentax 67 with a Takumar 105mm f/2.4 has a DoF equivalence of a 53mm f/1.2 lens on a 35mm camera (digital full-frame or film). The infamous Aero Ektar 178mm f/2.5 on 4×5? has a 35mm DoF equivalence of 52mm f/0.7. To get a similar DoF equivalence, we would have to use a Zeiss/Jena Biotar 75mm f/1.5 on the GFX 50S (35mm DoF equivalence: 59mm f/1.2). We can assume that using large-aperture (f/0.95, f/1.2, f/1.4) lenses on the GFX 50S will allow us to get similar DoF equivalences of the 67 and large format cameras. By capturing more of the image circle drawn by a lens, we also capture more of the edge aberrations (distortion, cat’s eye bokeh, swirling, etc) of a lens and thus it’s unique rendering characteristics. The artistic choices we have as digital photographers are now endless.

Downtown Camera and Aden Camera organized events for interested photographers to try out the GFX 50S. I decided to bring the prototype adapter with the Sigma 85mm f/1.4, Canon 135mm f/2.0L, Canon 24mm f/3.5TS-Eii, and a Porst 50mm f/1.7 macro. The first demo day at Downtown Camera proved that my adapter couldn’t fit inside the G-mount, so I made some revisions and tried the lenses again at Aden Camera’s demo. The Sigma 85/1.4 covered the entire 44x33mm sensor with no noticeable vignetting, including infinity focus. Similarly, the Canon 24/3.5 had no noticeable vignetting at infinity, and the only vignetting appeared at full vertical shift. I noticed that there was a color shift (fixable with WB settings) in the image with extreme shift. The Canon 135/2.0 had vignetting at infinity and distant portrait distances, but the vignetting disappeared upon focusing to five meters or closer.

Sigma 85mm f/1.4 EX DG HSM (Click on image to see the full size version)
Canon 24mm f/3.5L TS-E II
Canon 135mm f/2.0L USM
Canon 135mm f/2.0L USM
Porst 50mm f/1.7 Macro
Canon 24mm f/3.5L TS-E II, full vertical shift (12mm)

I would like to give a big thanks to Fujifilm Canada, as well as Downtown Camera and Aden Camera in Toronto, for letting us try out the GFX 50S and allowing me conduct this test.

Download All images (Zip file)

Fuji GFX at BHphoto, Amazon and at Calumet Germany.

Fuji says next generation of mirrorless cameras will beat DSLRs in every respect!

Dpreview interviewed Mr. Toshihisa Iida from Fuji. One of his most interesting statements is this:

“Maybe one more processor and sensor generation should be enough to make mirrorless beat DSLRs in every respect.”

That would be nice!

And here are a few interesting bits about the GFX which will start shipping out next week at BHphoto, Amazon and at Calumet Germany:

GFX camera release cycle:Obviously the sales volume will be lower, so the product life cycle will probably be longer. But whenever we have the right combination of the right hardware, the right sensor and the right processor, we’ll introduce a new camera.

Future lenses:A lot of photographers are asking us for telephoto lenses, in the 200-300mm range. Nature photographers for example. Also people are asking for a wide-angle, like a 15mm equivalent, and an equivalent to the 70-200mm on full-frame.