First images of the new Fuji X-E3

Fujirumors leaked the first full size images of the new X-E3 that will be announced on September 6. The Fujifilm X-E3 has a 24MP sensor and records 4K. Itwill have the following dimensions (compared to X-E2)

Fujifilm X-E3: 121.3mm x 73.9mm x 42.7mm
Fujifilm X-E2: 129mm x 74.9mm x 37.2mm
Fujifilm X-T20: 118.4mm x 82.8mm x 41.4mm

Opteka 12mm f/2.8 for for Fuji, Sony, Canon, MFT

Opteka will launch five new manual focusing lenses designed for mirrorless systems. The first lens will be a 6.5mm f/2.0 Fisheye lens. Today we got the specs and an image of the second lens:

Opteka 12mm f/2.8 HD Multi-Coated Lens
12 elements in 10 groups
9 aperture blades
3.9” (0.1m) minimum focus distance

Reminder: These are the specs of the 6.5mm f/2.0 Fisheye

6 elements in 5 groups
9 aperture blades
1.9” (0.05m) minimum focus distance

Unlike current Opteka lenses (here on Amazon) these lenses are designed for mirrorless cameras only.

Olympus announces the new E-M10III

Thanks to the multiple leaks we already knew everything about this new camera. And now it’s officially available for preorder:
Silver or Black E-M10III at GetOlympus, BHphoto, Adorama and Amazon. In Eu at WexUK and ParkUK.
E-M10III with kit lens at GetOlympus, BHphoto, Adorama and Amazon.
Special E-M10III superkit at Amazon and Adorama.
CS-51B Body Jacket for the E-M10III at BHphoto.

If you wonder were the hell the new rumored f/1.2 PRO lenses are don’t worry. They will be announced in October.

Previews and hands-on:
Field Test by Allan Weitz. Field test at Imaging Resource. Shooting experience at Dpreview. Review by Ming Thein. Hands-on by WexUK. Hands-on review at Photographyblog. First impressions at ThePhoBlographer. E-M10II vs E-M10III at ParkCameras. First impressions at Cinema5D. Review by CameraJabber.

 

Fuji announces that it wants to become No.1 in the premium mirrorless camera market

We were used to get bold statements from Samsung and Sony. But now this one sounds more…”serious”. Fuji officially released their Medium-Term Management Plan called “VISION2019“. And those are their goals for 2019:

  • In digital cameras, work toward capturing No.1 market share in the premium mirrorless camera market, promoting the X Series that continues to evolve with outstanding image quality, fast speed and mobility, alongside the medium-format GFX Series that uses a large sensor, 1.7 times bigger than that of full-frame cameras, to pursue the pinnacle of image quality.
  • Reinforce the lineup of its highly reputable interchangeable lenses to continue to achieve increased revenues and profits in the mirrorless system business as a whole.
  • Broaden the lens business by expanding the lineup of 4K broadcast lenses, launched ahead of the rest of the world, as well as the lineup of lenses for the fast-growing new video production market, including online video.

Of course we don’t know how Fuji defines “premium” camera market. If they mean Medium Format it’s easy to guess that this is a goal they can easily achieve. But if the “premium” market includes FF cameras too it will be much harder to beat Sony and the upcoming Nikon FF.